Welcome to my Toolkit!
The key is knowing which tools will suit your business. There’s nothing worse than paying for dozens of tools and software packages that you never use. So, I’ve rounded up all of the tools (free and affordable) that I’ve used (and my clients) over the years to get results in business, and save time and money.
All of these tools I use and love or have tested and love – so you can rest assured I’m only recommending tools and companies that I trust.
Please note: Some of these tool and software links are affiliate links and as such I may get a small commission should you decide to purchase any paid tool or software. However the fees are not increased in order to compensate me. In fact, many of the tool/software companies have provided special discounts or offers for my community. Check out the deals below.
We've split the toolkit up into different categories to help you find the right tool or software that you need.
1. Business Automation Tools
These tools help your business run efficiently. I'm using them (or have used them) in my business successfully and know they can work for you too.
This is my go-to email automation tool for Socially Sorted. Active Campaign is a great tool for any level business as you can go with their light plan for low cost (which still gives you advanced features like tagging, automations and campaigns) through to their higher level accounts for advanced email automations. I can do just about everything I need to do on the Lite plan though.
Podia is my favourite tool right now for hosting courses and memberships. It's the most cost effective (unlimited students) and is one of the most feature-packed all-in-one tools. I'm super impressed by what they keep adding to the feature list including an amazing messaging feature. And their user interface is a dream to work with… it's slick!
This is a great plugin for adding optimization features to your website including social proof pop-ups, exit-intent pop-ups, churn-buster pop-ups (if someone is about to cancel their subscription), tools to keep visitors on your site, surveys and reviews, upsell offers and lead-magnet offers.
I use Dropbox for larger files that we need to share in the team – it's a great system for organising your documents and knowing where everything is – you can start for free and upgrade as you need to for more functionality or storage.
Great for sharing files and it's free! I also love that you can create a Google Document and then use voice tools to write with voice to text. This was handy when I sprained my wrist and might be handy for you too if you're not a speed typer!
2. Visual Content Tools
As you can probably tell, visual storytelling is my jam. Here are some of my favorite visual storytelling tools.
Canva is one of the best DIY Design tools and one of the biggest. With brand kits, thousands of templates and new features being added all the time, it's a great tool to have in your kitbag, even if it's just the free version of the tool, but I'd recommend going with their Pro account for more functionality.
I discovered for Easil because of the amazing, pro-quality templates and stayed for the great functionality and price. Easil has a lot of features on their Plus plan, and is well worth adding to your visual design arsenal.
Check out Easil here. My community gets an extended 30 day trial on Plus.
I love Picmonkey for it's photo editing tools and functionality. They've now added templates for visual design too so there's a lot to love about the new Picmonkey and it's worth checking out to see if it's a fit for your business.
Wave is my go-to tool for creating social videos. It has everything you need to create videos including multiple video sizes, easy re-size from one size to another, video templates, huge music, video and photo library (for commercial use as well as personal) and so much more.
Check out Wave here. This includes a 10% discount for my community.
Another video tool I love is Animoto – they have a great series of templates and the dashboard is super easy to use. Again you can easily edit and change the sizes of videos, and access a huge library of templates, music, video and photos to create your videos.
3. Live-Streaming, Webinar and Live Video Tools
These are some basic live-streaming and live video tools that any business owner can learn to use:
I use Ecamm Live for live streaming to Facebook – it's super easy to use and has a lot of fun features like virtual backgrounds (with Greenscreen) and lower thirds. You can easily control video, audio, and even see the comments live and feature them on screen. It's also affordable!
I use Zoom for meetings and have used it to present at some live summits and webinars. It's a popular tool and easy to pick up and learn!
Demio is my current webinar platform and I moved to Demio because of it's super user-friendly features, stability and also it works well if you have reduced internet speed.