Are you taking advantage of the Science of Pricing when selling your products and services online? Be sure to check out these awesome research-based strategies for pricing your products and services to sell.
This Infographic of the Week is from DotComGains.com and is guaranteed to have you think differently about how you price your products and services – online and off.
In this post, we break down the components of this thought-provoking infographic.
![The Science of Pricing [Infographic of the Week]](https://sociallysorted.com.au/wp-content/uploads/2013/04/The-Science-of-Pricing-Infographic-of-the-Week.jpg)
[Disclaimer] Our team was fortunate to be able to help create this infographic and it is truly one of our favourites! Our Infographic Breakdown highlights the key components that went into its design and execution:
Infographic Breakdown:
Here are some of the components of this infographic that we love:
- The infographic breaks down text-heavy research articles into visuals complemented by text. For the most part we hoped to convey the research with as little text as necessary.
- It is visually appealing. The Einstein character adds some light-heartedness to the infographic. Adding a visual element like this character helps to tie all of the elements together – essentially this infographic is comprised of multiple “stories” or examples, so having a common thread helps to draw the viewer's eye down the infographic into the next section. He is also little bit cheeky, which we like.
- Having “Takeaways” helps to bring the message of the infographic home in 3 key ways:
- the images alone tell a story (complemented by minimal text)
- the takeaways confirm that story – the key message
- the research and references provide the back up should the viewer/reader wish to go deeper into the hows and why's.
- This is a research based “Classic” type of infographic with references, but by using images to tell a story (rather than just a series of pie graphs and bar graphs) we hope to make what potentially could be an academic subject “interesting”. And by adding beer, well, let's face it, anything becomes interesting and relatable.
Here it is:
Please share with your networks and if you share this infographic on your blog, be sure to reference the source of the infographic and blog post/.
Want to find out more about getting more blog traffic? You can follow DotComGains.com here.
You can read more about how to create great infographics here.
Do you have a blog or website? Do you sell products or services? How will the information on this infographic change (if any) your pricing strategy in future?
Or if you have a brick-and-mortar business, will you consider these strategies there too?
Donna Moritz
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This is fabulous information! I’ve got it bookmarked for future reference formy products and services. Thanks!
You are welcome – Mauro at Blog Growth did a great job with this one! It is packed full of information for future reference!
I thought it was really interesting to see that prices in smaller fonts were perceived to be a better sale value. Very good to know!
I know Deanna – that one surprised me too! It’s amazing how we perceive value. The psychology of it fascinates me!
Cool looking infographic. Size and numbers really do matter.
thanks so much Dominique – we are pretty fussy about how they look so your feedback is really appreciated. And you are right – size and numbers really do matter! ha ha
Excellent pricing tips, really made me think, as this is an area i am not very confidnet in. Thank you for sharing this !
You are welcome Jana – It is an area that I had not really thought a lot about either – I knew that 9’s were great for pricing and that you should keep the choices low, but that’s about it! Thanks for your feedback!
This is such valuable information! Thank you for sharing.
Thanks Kama – glad you found it useful!
Brilliant, very helpful and timely
Awesome – glad I could help!
This was a great read full of information. Love the infograph.
No problems Shawn! Glad you found it useful. We love it too!
Great information, Thank you.
You are welcome Tracy!
This was so intriguing! I had heard about using the number 7 for pricing but never heard of having the price end in 9. Equally interesting was the menu where the dollar sign was taken away. Then, who would have figured a smaller font when pricing would make a difference!
Thanks Toni – yes it is quite intriguing. I find it fascinating how we are motivated by and manipulated by psychology, images, numbers, and sizes. If you get a chance to watch the TED talk in the references (Dan Ariely) it is awesome! Love TED talks…
Thanks Donna, I’ll go check it out:)
Cool – enjoy!
Fantastic infographic that boils necessary sales information down to understandable chunks! I’d heard of the “prices ending in 9” one before, but the rest is a goldmine as well!
Thanks Gwynne – yes it certainly is enlightening! It’s a great one to flag for future reference. Be sure to share it with anyone you know who would benefit!
Hi Donna, Stopping by from UBC! This is very useful information, thanks for the post! Sharing this on my social media profiles.
Hey Stephanie – thanks so much! Much appreciated and glad you find it useful!
Frustratingly true on all counts. Well put together
ha ha frustratingly true….love it! Thanks!
Thanks for the great ideas and tips. Will surely contact your team for more info.
Thanks Lynne – glad you liked it – we had a lot of fun making this one (as we do with all of our infographics – they are like children by the time we release them to the world and we love working with great clients like Mauro!).
Hey Donna, I loved this infographic. If you have any sort of pricing on your site you need to print this out! Ian
Thanks Ian – yes it is definitely a keeper! It is amazing how we are so influenced by pricing psychology! Glad you liked it!
Cool inforgraphic. This pricing psychology is something to think about both for consumers and businessmen. Thanks for this, Donna.
You are welcome – it’s amazing how we think as consumers!
Wonderful piece, Donna. I love the graphics, the fundamental facts. Thanks for helping us be better entrepreneurs.
Thanks so much Jackie – It was so much fun to create, and a big part of that was that we got to work with Mauro D’Andra from http://www.blog-growth.com – he is super smart and it is all his content – we just made it work on an infographic,b but he was a big part of the creative process too. You should check him out on slideshare as well. He has some awesome slideshare presentations.