The Science of Pricing [Infographic of the Week]

Are you taking advantage of the Science of Pricing when selling your products and services online?  Be sure to check out these awesome research-based strategies for pricing your products and services to sell.    

This Infographic of the Week is from DotComGains.com and is guaranteed to have you think differently about how you price your products and services – online and off.

In this post, we break down the components of this thought-provoking infographic.

[Disclaimer] Our team was fortunate to be able to help create this infographic and it is truly one of our favourites! Our Infographic Breakdown highlights the key components that went into its design and execution:

Infographic Breakdown:

Here are some of the components of this infographic that we love:

  • The infographic breaks down text-heavy research articles into visuals complemented by text.  For the most part we hoped to convey the research with as little text as necessary.
  • It is visually appealing. The Einstein character adds some light-heartedness to the infographic. Adding a visual element like this character helps to tie all of the elements together – essentially this infographic is comprised of multiple “stories” or examples, so having a common thread helps to draw the viewer's eye down the infographic into the next section. He is also little bit cheeky, which we like. 
  • Having “Takeaways” helps to bring the message of the infographic home in 3 key ways:
    • the images alone tell a story (complemented by minimal text)
    • the takeaways confirm that story – the key message
    • the research and references provide the back up should the viewer/reader wish to go deeper into the hows and why's.
  • This is a research based “Classic” type of infographic with references, but by using images to tell a story (rather than just a series of pie graphs and bar graphs) we hope to make what potentially could be an academic subject “interesting”.  And by adding beer, well, let's face it, anything becomes interesting and relatable.

Here it is:

Please share with your networks and if you share this infographic on your blog, be sure to reference the source of the infographic and blog post/. 

Want to find out more about getting more blog traffic?  You can follow DotComGains.com here.

You can read more about how to create great infographics here

Do you have a blog or website? Do you sell products or services?  How will the information on this infographic change (if any) your pricing strategy in future?  

Or if you have a brick-and-mortar business, will you consider these strategies there too?  

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.

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34 Comments

  1. Deb Dutilh

    This is fabulous information! I’ve got it bookmarked for future reference formy products and services. Thanks!

    Reply
    • Donna Moritz

      You are welcome – Mauro at Blog Growth did a great job with this one! It is packed full of information for future reference!

      Reply
  2. Deanna McAdams

    I thought it was really interesting to see that prices in smaller fonts were perceived to be a better sale value. Very good to know!

    Reply
    • Donna Moritz

      I know Deanna – that one surprised me too! It’s amazing how we perceive value. The psychology of it fascinates me!

      Reply
  3. Dominique Goh

    Cool looking infographic. Size and numbers really do matter.

    Reply
    • Donna Moritz

      thanks so much Dominique – we are pretty fussy about how they look so your feedback is really appreciated. And you are right – size and numbers really do matter! ha ha

      Reply
  4. jana sebastian

    Excellent pricing tips, really made me think, as this is an area i am not very confidnet in. Thank you for sharing this !

    Reply
    • Donna Moritz

      You are welcome Jana – It is an area that I had not really thought a lot about either – I knew that 9’s were great for pricing and that you should keep the choices low, but that’s about it! Thanks for your feedback!

      Reply
  5. Kama

    This is such valuable information! Thank you for sharing.

    Reply
    • Donna Moritz

      Thanks Kama – glad you found it useful!

      Reply
  6. jacquimalpass

    Brilliant, very helpful and timely

    Reply
  7. Shawn Snyder

    This was a great read full of information. Love the infograph.

    Reply
    • Donna Moritz

      No problems Shawn! Glad you found it useful. We love it too!

      Reply
  8. Tracy

    Great information, Thank you.

    Reply
  9. Toni Nelson

    This was so intriguing! I had heard about using the number 7 for pricing but never heard of having the price end in 9. Equally interesting was the menu where the dollar sign was taken away. Then, who would have figured a smaller font when pricing would make a difference!

    Reply
    • Donna Moritz

      Thanks Toni – yes it is quite intriguing. I find it fascinating how we are motivated by and manipulated by psychology, images, numbers, and sizes. If you get a chance to watch the TED talk in the references (Dan Ariely) it is awesome! Love TED talks…

      Reply
    • Toni Nelson

      Thanks Donna, I’ll go check it out:)

      Reply
  10. Gwynne Montgomery

    Fantastic infographic that boils necessary sales information down to understandable chunks! I’d heard of the “prices ending in 9” one before, but the rest is a goldmine as well!

    Reply
    • Donna Moritz

      Thanks Gwynne – yes it certainly is enlightening! It’s a great one to flag for future reference. Be sure to share it with anyone you know who would benefit!

      Reply
  11. Stephanie M. Raines

    Hi Donna, Stopping by from UBC! This is very useful information, thanks for the post! Sharing this on my social media profiles.

    Reply
    • Donna Moritz

      Hey Stephanie – thanks so much! Much appreciated and glad you find it useful!

      Reply
  12. 50cc

    Frustratingly true on all counts. Well put together

    Reply
    • Donna Moritz

      ha ha frustratingly true….love it! Thanks!

      Reply
  13. Lynne

    Thanks for the great ideas and tips. Will surely contact your team for more info.

    Reply
    • Donna Moritz

      Thanks Lynne – glad you liked it – we had a lot of fun making this one (as we do with all of our infographics – they are like children by the time we release them to the world and we love working with great clients like Mauro!).

      Reply
  14. Ian Cleary

    Hey Donna, I loved this infographic. If you have any sort of pricing on your site you need to print this out! Ian

    Reply
    • Donna Moritz

      Thanks Ian – yes it is definitely a keeper! It is amazing how we are so influenced by pricing psychology! Glad you liked it!

      Reply
  15. Web Outsourcing Gateway

    Cool inforgraphic. This pricing psychology is something to think about both for consumers and businessmen. Thanks for this, Donna.

    Reply
    • Donna Moritz

      You are welcome – it’s amazing how we think as consumers!

      Reply
  16. jackiemichigan

    Wonderful piece, Donna. I love the graphics, the fundamental facts. Thanks for helping us be better entrepreneurs.

    Reply
    • Donna Moritz

      Thanks so much Jackie – It was so much fun to create, and a big part of that was that we got to work with Mauro D’Andra from http://www.blog-growth.com – he is super smart and it is all his content – we just made it work on an infographic,b but he was a big part of the creative process too. You should check him out on slideshare as well. He has some awesome slideshare presentations.

      Reply

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