Tailwind Tribes just became your little secret for skyrocketing Pinterest reach and traffic to your blog.
In this post I share the one thing I believe you should be prioritising on Pinterest right now – Tailwind Tribes.
We’ll dive into what they are, how they work and how you can benefit Tribes … even if you don’t have a big following on Pinterest.
DONNA MORITZ | 12 NOV, 2017 | THIS POST CONTAINS AFFILIATE LINKS
I’m excited because Tailwind Tribes is out of beta and officially part of Tailwind which is my go-to tool for scheduling content to Pinterest. Tailwind is a Pinterest tool that helps you discover content, schedule posts, monitor conversations about your brand, amplify your Pinterest reach and analyze the results.
The good news is that Tribes are free to users, unless you choose to upgrade and we will discuss that below. I have been a proud partner of Tailwind for years and want to let you know that if you do choose to upgrade to a paid Tailwind plan after reading this post and use one of my links, I may receive a commission at no cost to you.
Everyone can benefit from Tailwind Tribes – whether you are a seasoned pinning machine or you’ve never touched a Pinterest board in your life.
It all started about 18 months ago with one Tribe and 19 Tribemates – I was fortunate to see the first version of Tribes and give feedback on how it would work. Boy, has Tailwind Tribes taken off since then.
I’ve been loving the benefits of Tribes for my business and I know a lot of my audience are too. But until now it has been invitation only. That’s just changed! . If you have a business and a website, Tailwind Tribes is about to be your bestie.
Let’s dive in and find out more about Tribes:
Introducing Tailwind Tribes
Let’s start with a short introduction to Tribes, then we’ll dive into a detailed overview:
How do Tailwind Tribes work?
Tailwind Tribes consist of like-minded groups of trusted peers helping each other grow their Pinterest reach and traffic. They do this by helping each other to discover the best new content for their audience while amplifying the reach of each other’s content.
As outlined in the video above, it helps us solve the problems of:
- having a steady stream of great content to share
- reaching your target audience.
The idea is that everyone in the Tribe focuses on aggregating content (a fancy word for banding together to contribute and share content as a group). Here’s Tailwind to tell you how it all goes down:
Pretty cool, huh?
So, in summary, each Tailwind Tribe is Established with a Core Theme or Topic.
- As Tribemates add great content to their Tribe, a feed is created for easy review and sharing. This feed is where you will find all of the Tribe’s content.
- Tribe Members collaborate to ensure there is a continuous stream of hand-curated content.
- All Tribe members agree to share content around a central theme or topic.
- The members save time and improve the content quality of their own Pinterest feed and Pinterest reach because they are sharing quality content from the Tribe.
- Members who share content into the Tribe get exposure to a new highly-relevant audience, and his results in more shares of their own content.
It’s a win-win. Tribe members learn to trust the content from other members of the tribe and the quality goes up.
How Much Does it Cost?
Tailwind Tribes do not require you to be a paid member of Tailwind to use them – though you do need to open an account with Tailwind (for Pinterest). Great news, hey? However there are a couple of things you should know:
- You can still join Tailwind Tribes for free. Every free account gets to be a member of 5 Tribes and make 30 content submissions per month.
- If you are already a beta Member of Tailwind Tribes this limit is increased to 10 Tribes and 80 submissions.
- If you need more Tribes than 5 or 10, you can purchase membership to more Tribes using “Power Ups” . These give you more submissions per month. Power Ups start at $5 per month.
- Tailwind itself is free to trial here or you can upgrade for as little as $15 per month to start using the features of Tailwind which includes scheduling of pins (my favourite) and analytics. It’s totally worth it.
What do Tribe Members think about Tribes?
Here’s what members are saying about Tailwind Tribes:
How do I find the right Tailwind Tribes to join?
Well, my friend, you’ve come to Tailwind Tribes at the right time.
Until now, finding great Tailwind Tribes has been a bit like finding a secret underworld organisation. Tribes were not publicly searchable and finding Tribes was tricky unless they were linked to it from a Blog Post or someone sent you a link to request to join.
Now you can use “Find a Tribe” in the Tailwind Tribes Dashboard. You can choose from (and browse for Tribes in) a number of categories as follows:
Or you can search using any keyword as well – Tailwind will give you a full list of Tribes that match:
Tribes can be set to allow you to join immediately, or some Tribes require you to request for approval.
HOT TIP: You can preview the content in the Tribe (you’ll see only the last 10 pins but it’s a taste of the pin quality in the group). You’ll also see you how many members there are, as well as the pin/share/repin ratios.
With “Find a Tribe’ you can kickstart your Pinterest marketing immediately with Tailwind – and get started with Tailwind Tribes at no cost.
Tailwind Tribes vs Pinterest Groups
When it comes to pinning collaboratively, Pinterest Groups are the obvious choice for comparison. Only there’s one big difference between Group Boards and Tailwind Tribes: Tribe Owners can hold their members accountable to the rules of the Tribe.
The problem with Groups is that, despite having guidelines, some members will often share irrelevant content, share affiliate links or promotinoal content, or dump dozens of pins … but these rules are hard to track and moderate.
I have a group called Visual Content Creators which is tailored to visual storytelling and visual social platforms. The pinners on the board are mostly cool and adhere to the board rules, but it can be time consuming to moderate.
Tailwind Tribes make it super easy to keep members accountable – raising the quality of the content being shared.
With Tribes you can see which members are contributing as well as what they are sharing. Admins can remove anyone who is not sharing the content of others or is sharing content that is not relevant to the Tribe’s topic.
You can also make them open for people to join immediately or have them as “request to join”. It’s just much simpler than the group process.
9 Keys to Getting Pinterest Reach and Results with Tribes
It’s all about finding the right Tribes and sharing the right kind of content. This includes sharing content consistently and sticking to the rules.
Here are 9 Keys to being successful with Tailwind Tribes:
#1. Choose your Tribes Carefully
I truly believe that 5-10 Tribes is more than enough to get you started, even on the free account. But, a good rule of thumb to only be in Tribes that you find a benefit from.
Consider these factors when you choose to join a Tribe:
- Look for Tribe content that is relevant to your business or niche. Join Tribes that drill down to specific niche content.
- Look at the number of members, the number of shares and the number of pins. Is the Tribe active? Is content getting shared?
- Preview the Tribe and check out the last few pins being shared. Once you are accepted into a Tribe take an immediate scroll through the feed to check the quality of content being shared. Is it content that resonates with you?
- Look at the quality of the pin graphics. I’m fussy. I want attractive pins that I would be proud to share. Bad design is a turn off for me.
- Check the source of the pins. Are the members sharing legitimate pins?
If these things all add up… stay in that Tribe! If they don’t add up… leave the tribe by clicking on the 3 dots near the name of the Tribe.
HINT: If you are scrolling and scrolling and scrolling through a Tribe’s feed and can’t find something to share, then it’s a big indication that the tribe is not the right fit for you.
#2. Review Your Tribe Memberships
Don’t just join a Tribe and trust that it’s the right Tailwind Tribe for you. Not every tribe is active and not every tribe brings great results.
So I recommend that you:
- check in every month or so and see what your shares and repins are for that tribe.
- take note of any regular spammers – is it being monitored by the Group Owner? Are people being removed that don’t stick to the 1:1 or 2:1 share rules?
- How is the quality of the pins and their descriptions?
- Most importantly… is your content getting shared and re-pinned consistently?
Here’s an example of two Tribes I tested over an initial period of a week prior to writing this post. I shared the same amount of content into each (around 12 pins) and adhered to the guidelines of each Tribe to share an equal number of posts from Tribe members. The first Tribe returned a few re-shares and a few re-pins:
This second tribe returned almost 10 x the return on re-shares and more than double the re-pins as the first Tribe:
I would still continue to monitor these Tribes as both bring a return in re-shares and re-pins but I will be doubling down on the second Tribe, as it is showing great potential for sharing my content.
Basically, you need to monitor whether it is worth being in a particular tribe? Don’t be afraid to leave and move on if it isn’t.
#3. Set up Pinterest Board Lists in Tailwind
Tailwind allows you to set up groups of Pinterest Boards into “Lists”. This makes it much easier to share content across a series of boards instead of just one at a time.
It’s a huge time saver. Here’s an example of some of my board lists:
#4. Only share relevant content.
How can I put this? Don’t share your parenting tips from your parenting blog on a board that’s all about digital marketing. Just don’t.
Look at each Tribe to see what content is being shared, check the Tribe Rules and then only post content that is relevant to that Tribe. No exceptions. Be a great Tribemate and post revelant content!
#5 Share quality pins
This takes it a step further than the content you are pinning. This is all about the image itself:
- Make sure you have great images on your website.
- Only share quality pins with easy to read text that adds context.
- Only share tall pins
Trust me, there are a lot of people that share sub-standard images on Pinterest as well as in Tribes. Sharing well-designed pins will not only lift the quality of the Tribe, but your pins will get shared a lot more than everyone else’s … because they look great and stand out! Here’s an example of a few social media pins that I shared recently to a new Tribe I joined. Not too shabby ;o)
HOT TIP: Use a design tool to create your images.
I’m loving Easil right now because they have cool fonts, fun stock images and template designs that are top shelf (unique and look like a high-end designer created them) – which means your images will stand out.
#6 Add quality descriptions
Pinterest is first and foremost a search engine. Make sure you add long, informative descriptions on your pins, preferably containing the keywords you want to be found for.
You can do this by adding alt-text to your images. This is super important as if someone pins from your blog or web page, that alt-text provides the basis of your Pinterest description.
#7 Stick to the rules
Check out the rules of the Tailwind Tribe, and stick to them. Simple!
A good rule of thumb is to share way more content than you add. I would recommend sharing at least 25% more content than you add.
It will come back to you – your Tribemates will notice you sharing and will share your content in return. Don’t dump your content and run without sharing
#8 Mix up your content.
Don’t share the same pins over and over – share a varity of content!
Tailwind has a cool feature that will alert you if you have shared the content recently when you go to share it. Here’s an example:
You can still choose to share it again, but I would recommend trusting Tailwind and not sharing it again straight away.
In a fast moving tribe with a lot of content it may be ok to repeat the share, but not in a smaller tribe where there are not as many pins. I’d recommend waiting at least a month between shares if you can.
HOT TIP: Include more than one tall, shareable image in your posts so you can share them with a different pin – it’s also great for pinners as they have more options for sharing too.
#9 Start your own tribe
Consider starting your own tribe. Here are a few tips:
- Don’t just start a tribe and then leave it. Be prepared to participate, share content and lead the way with your Tribe.
- Moderation will require checking in on the content quality, removing those people that are persistent spammers and checking for relevant content.
- I would recommend having a rule of 2:1 sharing ratio. 1:1 is the very minimum but I think 2:1 means that members support each other and share content more consistently.
- Delete any poor-quality pins that are not relevant. Delete non tall or portrait-sized pins.
HOT TIP: Tribes have a message function so you can message your Tribemates, which is very handy. This could be used in a moderation situation to warn members if they are not sticking to the rules.
Skyrocket your Pinterest Reach – Get Started with Tailwind Tribes!
Tailwind Tribes are a great way to find great content to share and skyrocket your Pinterest Reach.
Tribes alone is worth trying a free account, but I highly recommend you take the full functionality of Tailwind for a spin on a free trial. You’ll love it and your Pinterest Reach will love you for it.
Find out more about Tribes here and get started! (click on Sign Up with Pinterest for your free account with Tailwind). Tailwind is an official Pinterest Partner so you will be in good hands.
Over to You
Have you used Tailwind Tribes before to increase your Pinterest Reach? Will you try it?
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