Welcome to Socially Sorted!
It is great to have you join my session at Social Media Marketing World.
Let's get you started by downloading the workshop action PDF. It's clickable so if you want to use it on your device, you can type in the text fields and click any logo to go to the tool it relates too. Or.. if you want to go old school, feel free to print it out and write on it.
Case Studies, Stats & Links
Some links in blog posts and downloads may contain affiliate links.
- Animoto Case Studies (Success Stories)
- Crate and Barrel Case Study (Animoto Case Study)
- Qantas Videos – Is this the craziest Flying Fox Ever
- Qantas Videos – This is Treetop Dining in Thailand
- Qantas Videos – This is AirBnB's Most Popular Listing
- 3 Types of Engaging Videos that attract massive attention (Qantas Videos)
- Giphy accounts mentioned during the workshop – Target, Hollis Co, and Marie Forleo
- Socially Sorted on Giphy
- Cisco Prediction Stats about Social Media and Online Content
The following is a summary of all the tools that I mentioned during my #SMMW19 session. If I forgot to add anything here, let me know!
Desktop Image Design Tools
Probably needing no introduction, Canva has become a staple tool in our toolkits as non-designers over the past few years. From a huge library of templates to amazing features that allow you to design like a pro (resizing, brand kit image background remove, folders, huge library of images and videos, animation features and more) to team and locking functionality Canva is great for solo non-designers and non-designers working in a team.
Easil is a DIY Design tool that has thousands of pro-quality templates, including Instagram Stories and multi-page templates. This tool lets you create visuals in layers, use cool text effects, create GIFs and more! They have a huge selection of other templates including social media and infographics.
Easil also has a brand Kit and Brand Locking for Teams. You can add your logos, color palettes, images and fonts to your Brand Kit then use them to create awesome designs. Then lock in the elements of the design to essentially control what your team members can and can't edit.
Picmonkey has had a complete revamp and now has amazing templates, collaboration features and all the usual fabulous image editing effects and tools. It's well worth checking out for your visual toolkit.
Other tools worth checking out for creating visuals on desktop are:
- Adobe Spark – fabulous templates, video animations and more – all on desktop or mobile.
- Stencil – thousands of templates but also check out the idea generator for quotes and posts.
- Visme – fabulous tool for creating infographics and presentations. A new version has been released that includes animated objects and the ability to embed video on infographics and in presentations.
Social Video Design Tools
I love Wave.video for how easy it is to use. It's very drag-and-drop in nature and it's super easy to create a video with transitions, titles, music and more.
But when it comes to Instagram Stories, I love how easy it is to change your video size to Instagram Story size in just one click. You can also easily create square video too (in one click). It's an affordable, easy-to-use video option, and they have a huge library of video stock footage that you can access as well!
Animoto has super-easy-to-use templates for creating social video and everything from music to stock video, voiceovers, filters and more to make video creation easy.
Mobile Apps for Visual Content Creation and Video
Over is one of the best dedicated mobile “visual design” apps around. They are all about mobile so the app itself is designed for design ON mobile. They have a huge number of designers working with them so the free plan is great to use and you get access to a lot of templates but if you LOVE creating visuals on mobile… upgrade to the paid plan. It's similar pricing to Canva, so it's not cheap but also if you love creating on mobile, I think it's worth it. Oh and desktop is coming, so you can join their beta and try it soon!
Storyswag (iOS only)
If you have been a fan of WordSwag over the years, then definitely check out Storyswag. It's like WordSwag but for animations – and it has cool, easy to use templates for creating stories in minutes. Enter your text, choose a style, choose images from Unsplash, and create a quick animated video in seconds or minutes. Availabe on iOS only.
3 Life Lapse
Life Lapse – is a VERY cool app that's all about creating stop motion animation. I've used a lot of stop motion tools over the years but this one is super easy to use, even for beginners. What's even better is that their founder and CEO, Sarah, went to film school so is always adding cool tutorials and tips to the app and to their Instagram account. It's available on iOS and Android.
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Try these mobile apps that I mentioned too:
- Instasize – for editing images and videos and posting to social media, specifically Instagram. Lots of filters, effects, and editing tools. Find out more here.
- Pixaloop – a great app for adding animation to still images. Check it out here as well as the whole range of apps from Enlight – they all have great features.
- InShot App – is available on iOS and Android (yay!). Use it for capturing and editing video on your mobile phone. I wrote about it more in this post.
- Adobe Premiere Rush – a new tool from Adobe for editing your video on your phone. It's Premiere Pro but a loooooot simpler and optimized for mobile.
- Find out more about mobile apps for non-designers on this post.
And if you're looking for quick tools for animating videos and images, try Canva, Crello, Adobe Spark, and Over. All of these allow you to add text to video, animate images and create easy social videos.
Team Collaboration Design Tools
Read more about how to use both Easil and Canva within teams to work more efficiently in this article on my blog.
Remember that Picmonkey, Adobe Spark, Over, Visme all have collboration features in their design tools too.
Headliner is a tool that lets you convert MP3 or audio files to video. It's great for those people who do not want to learn how to do video editing or do face-to-camera. You can convert MP3 into short Audiograms, or even convert longer YouTube footage into a longer Autdiograms. It's super easy to use and you can get started for free and create up to 10 videos per month without a watermark.
Quicc is a brand new web-app that I am excited about. It lets you also record captions using some AI secret sauce. You record your video, submit it to Quicc and the captioned video returns to you in a couple of minutes. It's great for everything from YouTube to Facebook Videos and Instagram Stories. And the app works well on a mobile to be able to record videos, submit them to Quicc for captions and then upload the resulting video into your Instagram Stories.
Splasheo is a great service for creating video with catchy captions and headlines. Splasheo videos are displayed in ‘meme-video' style, guaranteed to make us stop and watch – even with the sound off! You simply send off your video and instructions for what to create and the Splasheo team add titles and captions with a quick turnaround. Use this link to get a free trial that includes the creation of 3 videos (which is great value).
Gifs, Gifs and more Gifs.
Want to know more about Giphy? Giphy is a great tool for searching on popular GIFs to share as well as creating your own GIFs. Anyone can start a Giphy account for hosting regular GIFs. It's especially worth exploring now that GIF stickers are available for search on Instagram, Snapchat etc. You can check out some of my GIFs here on my branded Giphy channel.
Find out more about Giphy and how to apply for a Brand Channel here.
Find out more about how to create GIFs in this article on my blog, here!
- Remove Background Tool – available in Canva, Easil and Picmonkey. You can also find it in a tool called Remov.bg.
- Circular Text – use Picmonkey's circular text tool.
- Sticker effect in on click – use Picmonkey and click Effects => Outline
A word on UGC (User Generated Content):
Always get permission if using User Generated Content ie sharing posts from your audience that are tagged with your account hashtag. A great tool to do this is Tack (it's one of the more affordable ones!).
Find out more and get tips for UGC in this post.
And don't forget to check out Agorapulse's Easy Advocacy Tool here. Use it to encourage your employees or a specific group of supporters to share your visual content.
Well, like someone who has done a long-haul flight all the way to SMMW, you deserve some tool discounts. I have worked with the tool companies/CEOs from some of the visual content tools I shared with you to ask if they could give you a discount or extended trial, and they delivered. Click here to access the tool discounts and offers (limited-time). It's an instant download!
Have fun with visual storytelling!
Thanks again – I hope you are inspired by the potential of visual storytelling for your business and ready to try some new tools and ideas on Instagram!
Want More from Donna?
If you want to keep up with updates, my best free content is on my blog.
And you can find out about our upcoming training on visual design for non-designers by following this link.
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That's a wrap!