Slideshare and YouTube: The Secret to Massive Twitter and Pinterest Exposure

Do you have a Slideshare or YouTube Account?  Do you routinely share your slideshows and Videos across Social Media Networks?

Then you do NOT want to miss this post – because you could be missing these simple actions that will help to ensure that your content is noticed, clicked on and shared.

When sharing content, it is becoming harder and harder to stand out from the crowd.

These simple actions will ensure that your Slideshare and YouTube content stands out from the average post and gets seen by more eyes and gets noticed.  Because if it isn't noticed, then how can it be viewed or shared?

Let's jump to it.  Start including the following tips in your “sharing arsenal” if you have YouTube or Slideshare content. 

1  YouTube Videos Play directly from the Twitter Newsfeed

When you share your video content from YouTube to Twitter, Twitter will pull the video in as a media file/video and this allows the viewer to open the video from right within the newsfeed on Twitter, as in the example below.  Video stands out on Twitter.  

Sharing YouTube Videos to Pinterest
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The video appears in the actual Twitter newsfeed!

An added bonus?  The video, by nature of the way that you have shared it, is automatically recognised by Twitter as a video file, and voila”¦.it is featured in your Media Gallery.  So, if someone comes to your profile, they can see a series of images and video – just another way to showcase the content that you share.  Notice how the PLAY button appears on all of these examples?  What an irresistable offer to click Play and watch your content!

Note that the YouTube video is featured immediately in the Media Gallery!
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Note that the YouTube video is featured immediately in the Media Gallery!

Why is this so impressive?  Because it also allows mobile users to open the file from right there on their smartphone. Are you with me?  I don't need to give you the stats on mobile users now do I?  Good.  Because we should all know by now that if you can get your content into the hands of mobile users, you are getting your content on the eyes of more people.  Sorted!

Take Action:   Be sure that you:

  • Share Your YouTube content to Twitter – either via URL or the “share” function on your YouTube Channel
  • Share the YouTube content of others to Twitter – be the person that shares great content. And great video content that opens from directly within the Twitter newsfeed is great content.  Especially for a smart phone user who can easily click through and watch the video from their mobile device.
2  Slideshare Slideshows play directly from the Twitter Newsfeed

Just as for YouTube, sharing SlideShare Slideshows to Twitter has some of the same benefits. The slideshow plays from directly within the newsfeed.  You have to love that!  

Slideshare in Twitter
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Blog Growth‘s great slide deck stands out visually on Twitter!

And yes, if the user clicks through, they can easily click through the slide deck from right there on their phone.  Sorted!

Take Action: 

  • Share Your Slideshare content to Twitter – either via URL or the “share” function on your Slideshow post in Slideshare.
  • Share the Slideshare content of others to Twitter – be the person that shares great content, as for the YouTube content above.
3  YouTube Videos and Slideshare Decks play directly from the Pinterest Newsfeed

Do you get where I am going with this?  It's all about instantly “playable” visual content. And Pinterest is a winner for allowing you to have your videos and slideshows play from within the Pinterest newsfeed.

Slideshare on Pinterest
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Amy Porterfield‘s Slideshare Presentation stands out with a visual Call to Action: Click PLAY!

Just like SlideShare shows as a “playable” slide deck, video is just the same on Pinterest. YouTube videos show up as a playable video – the play button indicating a very clear call to action!

Video Stands out on Pinterest - be like Oprah and pin your video content!
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Video Stands out on Pinterest – be like Oprah and pin your video content!

Why is this so shockingly revealing?  Well, it isn't really. It's pretty obvious that videos and slideshows show up in the newsfeed on Pinterest.  What is surprising about it though, is that very few Pinterest users take advantage of it?  The videos and slideshare decks stand out because they have a PLAY button on them. People share them like wildfire, but guess what? Very few users bother to UPLOAD this type of content in the first place.

If you know me, you will know that I have harped on about how 80% of Pinterest pins are “re-pins”.  And of course this means that if you upload your own content you are in the 20% of content that is re-pinned. You do the math.

If you are uploading content that is original AND unique (remember I said very few people actually upload slideshare or video content?) – then you are ahead of the game and putting your content out there to be snapped up, viewed and shared!

Even if you don't have content of your own on these platforms….do it with the content of others. Remember that sharing the content of others is just as important as sharing your own content, so be sure that you curate as well as create content:

Tell me, have you shared your original slide or video content to Pinterest or YouTube?  Check out some of the boards we have set up on Pinterest to showcase great slides and videos and be sure to follow us over at Pinterest!  

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.

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14 Comments

  1. Kathy Widenhouse

    I’d never heard of Slideshare and I wasn’t aware that these platforms share across Twitter … awesome info. Thanks so much!

    Reply
    • Donna Moritz

      You are welcome Kathy – if you do any presentations it is worth being on Slideshare as it is a social network all of it’s own!

      Reply
  2. Evelyn Kalinosky

    This is great information and advice Donna! I just recently started using SlideShare and uploading them to YouTube but didn’t realize the added value I’d get by sharing them on Twitter, etc. I am also doing more edutainment videos and will definitely use your suggestions! Thanks so much!

    Reply
    • Donna Moritz

      Glad you found it useful Evelyn. It is such a little thing to remember to share them to Twitter and Pinterest but once they are on there, the opportunity for others to share your content is huge! Especially when they stand out like they do. Let me know how you go with it!

      Reply
  3. Kate Strong

    Great post, I didnt know about slideshare. I signed up to pininterest but not sure how to use it, best I go look.

    Reply
    • Donna Moritz

      Thanks Kate! Check out my resource page for some more articles on Pinterest….https://sociallysorted.com.au/resources/ and stay tuned for more coming on this blog! It’s actually quite simple and easy to use – with great opportunity for exposure and traffic! Have fun with it.

      Reply
  4. Michelle Nahom

    No I am not doing this, and yes I know I need to be! Thank you for the great post. I am bookmarking it to come back to tomorrow! I am excited about trying this out!

    Reply
    • Donna Moritz

      Cool! Always great to know that I can help someone find out something that helps them. It is such a simple little share too, so well worth the effort!

      Reply
  5. Penney Fox

    I have a slideshare account and have never thought about pinning this! Question for you, can you pin directly from slideshare or do you create an image and add in the slideshare link to pin it?

    Reply
    • Donna Moritz

      Hi Penney – Slideshare has the Pin it button on their platform next to the actual slideshow, so you are good to go with pinning from the actual presentation!

      Reply
      • Penney Fox

        Thanks for the info. Will give it a try and see what happens 🙂

        Reply
  6. Carolan Ross

    Hi Donna – I followed a link from the ProBlogger Event in Australia, then landed on one of your pages and wowza! That was an hour ago! Been bouncing all over your social media – your Pinterest Boards are fabulous.

    A question, when you create infographics, where? I mean what site do you find best to create Infographics? Also I notice many infographics include some code for recreating it elsewhere (ProBlogger does this) and I wonder how that is done.

    Thanks and best to you from Carolan in St. Lou (US)

    Reply
    • Donna Moritz

      Hi Carolyn – thanks for your feedback about my blog. That’s great! We actually create our own infographics and create infographics for other companies and bloggers. The code is called an embed code and there are a number of plug ins that create one or you can get a coder to do it. Hope that helps and thanks for stopping by!

      Reply
      • Carolan Ross

        Thanks Donna. I’ve found a few sources of software for creating infographics and played with one for hours the other night. Yes, the embedded code is what I meant, but I have yet to figure that out, never thought to search plugins. Will do.

        Reply

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