Boost Your Pinterest Images (Avoid this Blog Mistake)

After reading this post you'll be set to avoid a huge Pinterest Mistake with your blog images. And it's easy to fix with a simple WordPress Plugin called Tasty Pins.

Boost Your Pinterest Images (Avoid this Blog Mistake)
Image by Roman Samborskyi via Shutterstock

BY DONNA MORITZ | 1ST MARCH, 2019 | CONTAINS AFFILIATE LINKS

If you think this post is not for you then I need to ask you a question:

Do you have images on your blog or website?

Yes? I thought you'd say yes. Then … yes, you need to listen to the advice in this post, avoid this Pinterest Mistake and fix your blog images.

So, what is the mistake?

It's all about how you add and edit the information about images you have on your site. It's all about a little thing called Alt-Text.

You see, many of us have been doing it wrong and that's the Pinterest Mistake that I want to talk about.

Alt-Text … what the heck is it?

Alternative Text (or Alt-Text) is the description we need to give Google about our images. Google wants to see a description of the image itself. Why? So it's visible to text readers or anyone who can't view the image easily.

Alt-Text is Google's way of “crawling” an image without actually “seeing” it. It's the alt-text (or alternative text) of the image that tells Google what it's all about. So we need to make sure that the alt-text in your blog post includes a clear description for every image. If we want to please Google.

So, what's the problem with Alt-Text?

Well, Alt-Text is also pulled in by Pinterest to act as the Pinterest Description by default (ie if you don't manually add it to Pinterest). So when someone shares your image from your website to Pinterest, the Alt-Text is what goes with it and acts as the description.

It's how many of us have relied on having a decent Pinterest Description. Which would be fine… expect the description we need to write for Pinterest is different to that which we need to write for Google.

Do you optimize your Images for Pinterest and Google Search? Boost Your Pinterest Images (Avoid this Blog Mistake)
Image by Roman Samborskyi/Shutterstock

Let's look at the difference between the two:

Pinterest

Pinterest is more of a search engine than a social media platform. It also differs from Google in how “image search” actually works. Ideally, Pinterest wants your description to share what Pinterest users will find when they click on your image. It's optimized for Pinterest search, but a great description also helps to entice readers to click through on the image. It's about the content on the destination blog post, not what the image itself shows.

Google

On the other hand, Google wants us to show a description of the actual image (not the blog post it leads to). This helps text readers to view the image and tell what the image is actually about. It also lets Google “crawl” the image without “seeing” it, by relying on the alt-text of the image. To optimize this we need to make sure the alt-text is a clear description of the actual image.

Can you see the problem with using Alt-text for both? Ideally, Alt-text shouldn't really be both a description of the image AND the blog post it leads to. Something has to give:

  • If we optimize for the image description, it's not a helpful description for Pinterest as it doesn't tell us where that image leads. Where does it take us when we click the image?
  • If we optimize for a description of the blog content, it's helpful for Pinterest users but not effective for Google and image SEO.

And of course if you use hashtags, then Pinterest loves them (sparingly). Google, on the other hand, doesn't love hashtags. Yikes! So, you can see why it's been hard to write Alt-text when the information we need to give to Google about our images is different to what we need to give Pinterest. In the past we tended to rely on the Alt-text for our Pinterest description and it was not ideal.

Now, there is a better way!

A Plugin has been created to cater for both – Tasty Pins

Tasty Pins WordPress plugin is the solution. It's super easy to install, it's very affordable and it also solves the Pinterest vs Google problem. You get to do both!

Tasty Pins WordPress Plugin for Pinterest Images - Boost Your Pinterest Images (Avoid this Blog Mistake)

Tasty Pins WordPress Plugin for Pinterest Images

Put simply, Tasty Pins allows you to write a separate description for Pinterest so you can keep your Alt-text separate and ready for Google. It's your new best friend for optimizing Pinterest Images.

I've shared Tasty Pins before on this blog. You can read about it here. I would honestly be lost without it, as the problem it solves is (seemingly) not easy to solve any other way.

Image showing how Tasty Pins WordPress Plugin works on your blog - Boost Your Pinterest Images (Avoid this Blog Mistake)

Listen to how the team at WP Tasty describe their problem-solving Plugin:

“Tasty Pins allows you to optimize your Alt Text for SEO and screen readers while also optimizing your image’s Pinterest description”

It keeps your descriptions for image Alt Text and Pinterest separate and helps you take control of the Pinterest marketing that happens from your website.

All you have to do is add a specific Pinterest Description for each image on your post, keeping the Alt Text separate like this:

How to add a Pinterest Description to your blog post with Tasty Pins - Boost Your Pinterest Images (Avoid this Blog Mistake)

Here are a few other features that you get with Tasty Pins (consider these a bonus!).

Features of Tasty Pins Plugin from WP Tasty:

1. Optimize content for Pinterest Search AND Google SEO – As we've shown, this is easy when you use Tasty Pins. Simply use the Plugin to add a specific Pinterest Description for each image on your post.

2. Disable Pinning of Images – sometimes you have images on your blog that are not the “best” for saving to Pinterest – you can disable these images so that they can't be pinned, in favour of other, more pin-worthy images.

3. Hide Pinterest Specific Images from your Page – with Tasty Pins it's easy to hide a Pinterest-specific image from the front-end with a single click. Some bloggers don't want a tall Pinterest-optimized image on their post or maybe it's too cluttered. So, this function allows you to add a “hidden” image that you prefer to be pinned or saved to Pinterest when someone hits the save button. In fact, you can have multiple hidden images with Tasty Pins for extra pinning choice!

How to add a Hidden Image to your WordPress Blog Post with Tasty Pins - Boost Your Pinterest Images (Avoid this Blog Mistake)

4, Force Pinning of Hidden Images – Tasty Pins also makes it possible to force users to Pin a preferred image (hidden from the actual post) with one click. You get control over which Pins are best for people to share!

5. Hover Buttons on all images – As a small benefit Tasty Pins also adds hover buttons to remind your readers to save your images to Pinterest.

6. Additional benefits – Tasty Pins offers a few extra benefits, like the fact that the plugin is lightweight, appears to play nice with other Plugins, and they have responsive support – your annual fee gets you support when you need it. They also offer a 15 day money-back-guarantee so you can trial it.

7. It's Affordable – at just $29 USD per year, it's super affordable. You can buy it here and you'll feel like you have your money's worth very quickly.

All of this puts you back in control of your images and the attached information that is shared from your site – including the image, description and hashtags that you want them to share.

Ready to Get Serious about Pinterest Search?

You can get started with Tasty Pins now at this link.  And if you want to look at the full suite of WP Tasty Plugins, then check them out on this link.

Please note that I am an affiliate for Tasty Pins because I love and use this tool every day, so if you choose to purchase the plugin I will receive a small commission at no cost to you. 

In Summary

The information we need to give Google about our images is different to what we need to give Pinterest.

Tasty Pins solves this problem and if you blog and have images on your blog that you want to share to Pinterest, then this Plugin might be the anwer to a problem you didn't know you have!

Over to You

Have you discovered Tasty Pins for Bosting your Pinterest Images? Don't make the same mistake I did – add this tool to your favorite WordPress plugins now!

Boost Your Pinterest Images (Avoid this Blog Mistake)
Cute shocked girl by Roman Samborskyi/Shutterstock
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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.