Pinterest has had some important changes to their platform this year, including new analytics to keep track of your pins. This Cheat Sheet will help you to get up to speed on new dimensions for images on Pinterest.
In this post, I feature a brilliantly simple infographic from Mitt Ray of Social Marketing Writing. And some interesting stats and tips that you should keep in mind when posting to Pinterest.
Even if you don’t post to Pinterest, there is one tip in particular that is relevant to every business owner with a website – one you can’t afford to miss.
Let’s jump straight in and take a look at the infographic – then I’ll meet you on the other side for some interesting tips and stats that you can’t ignore if you are:
(a) posting to Pinterest with a personal or business Pinterest account
(b) not posting to Pinterest….but you have a website. Believe me, you are going to want to know about this one!
But first, here is the inforaphic from Mitt Ray at Social Marketing Writing:
I love this infographic for its pure simplicity – I have said it before; any image or infographic that helps or inspires is usually one that gets shared and drives traffic. And in this case, this infographic provides one very helpful function – to provide the current pinterest image sizes. Mitt is one of my go-to people for Pinterest news and strategy. His blog at Social Marketing Writing
is a great resource for not only Pinterest but also social media, marketing and writing. Here’s some things you need to know about Pinterest and the recent changes:
Image Size Changes to take Notice of:
#1 Optimum Image Width has Changed for Images on Pinterest
The expanded width (maximum) of pins is now 735 pixels whereas previously it was 600 pixels. This is important to know if you want to showcase images (especially infographics) on Pinterest – making sure you maximise the full width of an image can help it to stand out from other images and get noticed. If you create infographic size images, be sure to aim for 735 pixels in width.
#2 Images that are 2:3 aspect ratio get More Repins
The guys at Curalate are all over the visual web in that they keep on top of (actually….ahead of) trends and behaviours in terms of how we engage with and communicate with images. If you want to find out more about Curalate, here is an article I wrote about them recently
and you can watch their story here
. But needless to say they have access to a lot of image data.
Curalate recently released data
that showed that images between 2:3 and 4:5 aspect ratio get 60% more Repins than very tall images. This means you can get good results with shorter images. Just don’t go square – use images that are longer than they are tall. Taller nfographics are great, and they definitely have their purpose, but you don’t need to go really long to get results!
#3 Minimum Image Size has changed to 100 x 200 pixels
You might think this is not very exciting, but it is. You see, images can be shared from your website to sites like Pinterest, even without you having an account. People might be sharing images of your products and services without you even knowing – you don’t need to even have a Pinterest account for this to happen. It’s time to do a check and see if the images on your website are the right size for pinning.
Test by using the “Pin It” button to see if at least one image on each page is “shareable” and showcases that page, blogpost, product page or service. Your images need to be at least 100 x 200 to pin to Pinterest now, so it is worth checking your image sizes to see if they comply. Look at your website like a visitor would and try to pin a few images. It is great if you pin your own content across to Pinterest, but the real magic happens when you have organic sharing by others. If someone wants to spread the word about you, help them to do it!
It’s Audit time!
Do a quick check now – type www.pinterest.com/source/yourwebsite.com in your browser. In my case, “yourwebsite” would be /sociallysorted.com.au) – see what comes up! By typing in this simple formula, you will be shown a scrolling display of all the images being shared from your Pinterest account – well worth looking at to see what people are sharing organically.
Are you on Pinterest? Do an “audit” to see what is being shared (or can be shared) from your website using #3 and the “source” URL check mentioned in this post. What types images are being shared from your site? Tell me about it in the comments below!
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Donna is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015-2017. She helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.