Welcome to Socially Sorted and it was great to meet you virtually on the hangout with my favourite Monkey… Picmonkey!
I have been using Picmonkey for a few years now to create traffic driving images, and I hope you got some great ideas for using Picmonkey and creating awesome visual content in general – it was an honour to speak with their team (and all of you!).
The following is a summary of the articles, posts, tools, and tips that I may or may not have mentioned during the hangout but if I didn't mention something below, trust me it's still useful! Enjoy!
#1 Articles and Blog Posts
I shared a few tools, tips and strategies during the session. I may have mentioned this article that I wrote for Social Media Examiner (it went live just a couple of weeks ago – regardless, it is jam-packed with many of the tips and strategies I shared with you, including some of the cool features of Picmonkey such as being able to import your own fonts so check it out here:
If you want the hottest tips from the hottest peeps in Visual Social Media (including PicMonkey's very own chief designer), You can check them out here in this post:
#2 Image Creation Tools on the Go
I love desktop tools like Picmonkey, but sometimes you are on the go and have some time to spare with a mobile phone in your pocket. Here are some “essential” image creation tools for putting visual content creation in your pocket and creating traffic driving images “on the go”.
- WordSwag – I love WordSwag for creating great typography images
- LIttle Moments App on iphone and
- Over on iPhone and Android.
#3 Pinterest Source Check
Remember … there are people on your site (your army of marketers) looking for great stuff to pin!
I (hopefully!) talked about how 85% of visual content shared on Pinterest is actually shared from websites by users, not by brands. One way you can check what visual content is being shared by your website is to do a Pinterest Source check – if you have pages of scrolling images then you are on the right track.
You can also use this information to look at what types of images people are sharing – often what they are sharing may not be what you are promoting or what you think the most popular product is or featured article on your site. Listen to what they are saying with pictures!
To check: Enter your url in this format into your browser: www.pinterest.com/yourwebsite.com
So if you want to see what is being shared from my website you would type in www.pinterest.com/source/sociallysorted.com.au
A page will open up with all of the recent images shared to Pinterest for the website you enter. Do this regularly to see what types of images are popular.
Some Pinterest Stats I may or may not have mentioned (hey, it's a hangout – the conversation can go in any direction!):
- people referred from pinterest are 70% more likely to spend than any other social network
- Sephora found that pinterest users are 15x more likely to purchase products than Facebook followers
- Pinterest is about social shopping – we pin the things we love or want to buy or that we aspire to
- 85% of content on Pinterest is shared to Pinterest by users and not by brands. Ponder that for a moment (this stat is from Curalate).
Takeaway? Optimize your website for pinning. Have at least one great original image on every page.
#4 Want to take it a step further and create some videos?
Here are two cool video apps you can check out:
1 Videohance app – great for creating awesome videos on the go!
2 Instagram has announced HyperLapse – check it out! – this will change things up for people wanting to create awesome short video. It allows you to create time lapse video – something previously restricted to pros!
#5 Take action
Take some action and just start with one thing:
- Start by doing a Pinterest Source Check: www.pinterest.com.au/source/yourwebsite.com (so for example, on my blog, it would be www.pinterest.com/source/sociallysorted.com.au)
- Think about visual content differently – how can you start creating just one type of original visual content – could it be a single image every day, a slideshare presentation or your first infographic. Whatever it is, think of that piece of content in terms of how it can (a) be useful to your audience and how it can (b) drive traffic to your blog, your home base.
- go to your website and your blog as if you were a reader or subscriber. Do this on a desktop and a laptop. Can you navigate it easily on a mobile? Can you share content easily, especially visual content? What happens when you click the “Pin It” button?
- Start experimenting with just one tool – of course start playing with PicMonkey!!… WordSwag or any of those mentioned above. Create an image or two – do a series of tips or quotes.
- Step back and look for the sparks on your blog – what are your audience responding to? What do you enjoy writing about? How can you turn some of that content into visual content that you can embed on your blog and share to social sites.
Thanks again and have fun creating visual content with Picmonkey and your new bag of tools! If you want to keep up with updates on Facebook, be sure to click Like below… or my best content is at www.sociallysorted.com.au on my blog.
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That's a wrap! I hope to catch up with you again soon!