3 Ways to Make Visual Content Shine with Multi-Image Collages

Getting your Visual Content seen is all about standing out on the newsfeed. 

It's about getting your visual content to Shine in order to grab the attention of fans. 

In this post, I show you 3 easy and creative ways to use multiple images and collages to stand out with your visual content. 

3 Creative Ways to Make Your Visual Content Shine
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Disco Ball by Shutterstock. Pin it For Later

With the rise and rise of visual content on the web, businesses are feeling the pressure of finding ways to have their visual content content shine.

Here are 3 easy, yet creative ways to showcase your visual content so that it stands out and grabs attention.

Each of these strategies is simple, yet not used a great deal yet by businesses.

Jump in and get some disco-ball-shining attention for your visual content now, with these tips! 

#1 Use Multi-Image Posts on Your Facebook Newsfeed to Give Value

Facebook multi-image posts have attracted some attention over the last year as in many cases they are reported to attract more reach.

Jon Loomer was one of the first to investigate and found that there was some truth in this claim, however he reminded us all to remember that the real results to look for, are more engagement, stories, traffic and sales.

As Jon pointed out, and as I have referred to in this article, reach means nothing without the attention of the eyeballs, and it is the attention grabbing aspect of multi-images that I want to talk about.

The fact is, these posts stand out.  We are so used to seeing single images and videos, that a carefully crafted set of images, married with text overlay or a header image, can be very effective when it comes to encouraging fans to take action.

Juan Felix from Social Media Examiner does this well!  Juan takes a topic or subject, and creates multiple images around that subject. Then the images are shared on Social Media Examiner's Facebook Newsfeed.

An example is their Tuesday Tips on the Facebook Newsfeed, as a multi-image tutorial.

Here is one that Juan posted recently:

 Ways to Make Visual Content Shine with Multi-Image Collages
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Social Media Examiner use Multi-image posts to provide “Tuesday Tip” tutorials!

As you click on each image you can scroll through the tips in image order. When uploaded in sequence, these images can be very engaging and “clickworthy”. Each image stands alone :

 Ways to Make Visual Content Shine with Multi-Image Collages
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By using arrows and text overlays, an easy “how-to” tip is shared.

Here's another one:

 Ways to Make Visual Content Shine with Multi-Image Collages
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What content can you turn into a series of tip “image collage” posts?

and again, each image can be clicked on for more information in the series:

 Ways to Make Visual Content Shine with Multi-Image Collages
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Also, note how each multi-image set has a clearly defined header image – it not only provides a clear indication about what you should expect, but it draws in the eye and catches attention in the first place.

Text + a great image gives the viewer a chance to make a quick decision about whether to engage with those images:

 Ways to Make Visual Content Shine with Multi-Image Collages
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With a great header image, there's no doubting what to expect when you click!

#2  Get Creative with Twitter Collages

I have said it again and again. Tweets with images get retweeted more than tweets without images.

I love images on Twitter.  I have posted about them here.  Twitter Collages provide a way for you to add multiple images into the one tweet – allowing the user to click through and look at the images as a small series.  You can read more about it here and how to make them here.

Since Collages were released, a few brands have been getting creative with this option. I don't see it being over-used, at least not yet.  Do you know what that means? It's worth investigating and having a go at creating one of these image collages yourself. Here are some examples:

Sparkling Fruit Juice Company, IZZE have experimented with using Multi-image posts in fun ways:

Do you have a product you can share or “unbox” or behind the scenes images of your team or perhaps some tips and advice that you can share in image format?

Notice how Izze use two hashtags in their post – #ThirstyThursday and #IZZEIsTheNewMixer – by using a combination of popular hashtags and also company or industry specific ones (or even a hashtag you have created for an event of project) you can reach more people with your content.

General Electric use the Collage feature as well. In this example, they draw you into the world of micro-photography using their scientific microscopes:

General-Electric-Twitter-Collage
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With 4 images attracting attention, it's hard to look at just one.

A great Twitter Collage encourages the fan to click on the images and to keep clicking on your content, back to your website. In this case it worked, as I couldn't resist clicking through to GE's website to read this article.

General-Electric-Photo
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Think of the potential for your business using Twitter Collages:

  • an unboxing/reveal of a new product
  • behind-the-scenes images of your team
  • how-to images or tips
  • showcasing your fans.

There's no limit to what you can use this for with a little creativity!

3 Ways to Make Visual Content Shine with Multi-Image Collages - by https://sociallysorted.com.au/multi-images-visual-content/
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Disco Ball by Shutterstock. Pin it For Later

#3  Add some GIF to Your SlideShare Presentations

I am loving SlideShare right now. And I am loving all the visual content creation apps and tools available to us right now.

When the two combine… even better.

After the success of our recent post, I received a notification on Google+ that the article had been shared… but with a difference.

When I clicked on the post I was greeted with part of my SlideShare presentation on autoplay as a GIF. You can check it out here.

A huge thank you to Lucie Nolette from Solutions VA in Canada for creating this eye catching multi-image display!

It definitely caught my eye, and I can hazard a guess, it will catch your eye too.

Lucie used the tool GIFDeck – a tool designed to turn SlideShare presentations into GIFs.

Very cool.  I can't wait to play with it some more!

Over to You

Have you seen these tools and tips in action on your favourite social media site? Which will you start to play with? 

Leave a comment below.

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
3 Creative Ways to Make Your Visual Content Shine

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15 Comments

  1. Ben Murray VirtualPioneer.com

    Great tips! I for one need to focus more on strategies like this and really optimizing my images for different channels instead of sticking up one basic one. Great way to get more views and engagement.

    Reply
    • Donna Moritz

      Thanks Ben – yes I think it is a quick way to liven up a post and grab attention – and it’s fun, like a sneak preview. Have fun with it!

      Reply
    • Donna Moritz

      Awesome – that’s the idea – have fun with it!

      Reply
  2. Tim Soulo

    Thanks, Donna! Just found your article at Inbound and upvoted it!

    I didn’t know about this multi-image feature and I clearly see how useful it is based on the examples that you have outlined here! 🙂

    Reply
    • Donna Moritz

      Awesome Tim – glad you liked it – and I checked out Inbound and it looks great. Good community?

      Reply
    • Donna Moritz

      Cool – will be interesting to hear how you go!

      Reply
  3. Mariah @ Elevate Mobile Fitnes

    Great first run! I did an exercise collage at a playground that engaged more than usual, and subsequently reached 226 people instead of my average photo post of about 20. Not bad!!

    Reply
  4. Web Outsourcing Gateway

    I really like #1.. it’s a good idea and I believe it’s very effective. If all are great pictures, there’ll be a sea of clicks and traffic. On our scheduled post later this month, we’ll start using that style. 🙂

    Reply
  5. Steve Bright

    I apologize if this is not the right place to ask this question, but can someone tell me how to create a multiple image post that’s formatted like the Social Media Examiner in this post (where the main image appears across the top and 3 thumbnail images appear across the bottom)? When I tried to experiment with this, it gave me four images of the same size, just like the GE & Sparkling Fruit Juice examples. Does FB arrange the images according to the size of the images that are uploaded?

    Reply
  6. Art by Jenny

    As always, a fabulous post that’s useful, interesting and inspiring 🙂 I’m behind as usual, but my 2 cents on this subject (posting for sharing) is to just keep it simple. Create something that you’d love to share if it was shown to you. Of course, not everything has to be shared, but its pretty awesome when they do! I’m always grateful for any little interaction from my fans and customers – its always such a groovy feeling to make them smile!

    Reply

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