If you're looking for easy Instagram Post Ideas then this post is packed with them. We've got 23 Easy Instagram Post Ideas that will make your engagement soar and help you decide what to create for your Instagram Posts.
No longer will you be stuck for “what to post on Instagram” with this easy reference list – and there's a handy infographic to refer to whenever you need inspiration.
Instagram is booming, there's no doubt. And when it comes to engagement, it's THE platform to consider for most businesses and industries.
Even a small, focused community can be powerful in terms of engagement and results on Instagram.
Here are a few stats to pay attention to:
- Instagram now has 300 million daily users and is growing rapidly – and 300 million+ accounts use Instagram Stories every day.
- Instagram Posts with location get 79% more engagement on Instagram.
- Over 70% of Instagram Stories are watched with the sound on (which is vastly different to Facebook where most video is viewed with the sound switched off).
- 75% of Instagram users take action after visiting Instagram Posts.
- Instagram users are 70% more likely to make mobile purchases.
Has we grabbed your interest yet?
Why Post as a Business on Instagram?
80% of Instagram users follow a business account on Instagram and 1/3 of users are using Instagram Stories. That's a LOT of users following stories, which makes it even more impactful to realise that 1/3 of the most viewed stories are actually created by businesses.
Put simply, many businesses can find an engaged audience on Instagram. I think we can settle on the fact that it's worth your consideration, right?
But here comes the tricky part that often stumps the Instagram users in my community – what in the heck do we create and share for our Instagram Posts?
Well, my friends, wonder no more. The folks at Unmetric have pulled together 23 easy and creative Instagram post ideas for marketers wondering what to post on Instagram.
All of the Instagram post ideas are laid out in this fun infographic below. Take a look, then I'll meet you on the other side as we break down the Instagram Post Ideas for you to use in your own business (with examples):'
That's a lot of Instagram Post Ideas. Let's break them down (with examples):
23 Easy Instagram Post Ideas
1. Giveaways & Contests
We start out our Instagram post ideas with something we all love: a competition or giveway. Gamifiying your content can be a really clever strategy that gets results. Put simply, we can't resist a contest!
And contests are always a great way to rouse up some engagement on your account – and in doing so, you will grow your audience and get more eyeballs on your products and services.
Tarte Cosmetics are featured in the infographic above for their savvy use of contests in their Instagram posts, rapidly growing their instagram followers and engagement. Here's an example:
‼GIVEAWAY CLOSED! The winner has been contacted via DM‼ ?EARTH DAY #GIVEAWAY!? Mother Earth is beautiful, and we strive daily to help keep her that way. Enter for a chance to WIN this cute beach bag filled with eco-chic #VEGAN beauty products to help #seathechange. Here’s how to enter: ? FOLLOW us on IG (@tartecosmetics) ? TAG one bestie and SHARE how you will make a change to protect our Mother Earth ? DOUBLE YOUR CHANCES BY FOLLOWING US ON TWITTER! (tartecosmetics) Open to international tartelettes! Contest ends in exactly 24hrs. Good luck!!! #EarthDay2018 #EarthDay #EndPlasticPollution
Hot Tip: Make the prize super relevant to your audience. That way you will attract the right kind of entries (and leads) to your contest. It also pays to set very clear guidelines or rules for your contest.
2. Thought Leadership
Do you have expertise or expert knowledge that sets you apart from others in your industry? Don't be afraid to share it in a visual way with images or video – or even via Instagram Stories.
Ask yourself: How can you help your followers or audience with what you know and your thoughts, ideas and predictions on a particular topic?
The infographic example refers to Nasa, who used a composite image to show the progression of the solar eclipse. This is in NASA's area of superpower so it makes sense that they would share it. While everyone else was sharing single photos, they were sharing the journey of the eclipse and teaching what they know in their Instagram Posts:
Behold! This progression of the partial solar eclipse took place over Ross Lake, in Northern Cascades National Park, Washington on Monday, Aug. 21, 2017. A total solar eclipse swept across the path of totality, a narrow portion of the contiguous United States from Lincoln Beach, Oregon, to Charleston, South Carolina. A partial solar eclipse was visible across the entire North American continent along with parts of South America, Africa, and Europe. Photo Credit: NASA/Bill Ingalls #sun #solareclipse #totalsolareclipse #partialsolareclipse #eclipse2017 #astronomy #heliophysics #moon #nasa #eclipse #solarsystem #science #research
3. Product Features
As outlined in the infographic, this is purely and simply about focusing on your products and highlighting them. I's one of the easiest Instagram post ideas, but be sure to not overdo it and use this sparingly.
Sometimes it's about the value the product brings to your audience (what's in it for them?) but sometimes it's just about the product. Make sure you have great photos and video to use in your Instagram posts!
Brands like Starbucks leverage this well, as showcased in the infographic. Personally I like the example of Death Wish Coffee. Their products are up-front-and-centre and always presented in creative ways.
Apart from seriously funny quotes, captions and memes (they make me laugh out loud), they pepper regular product shots throughout their feed. Many of them with fun captions:
4. Product Launches
Instagram provides a great platform for launching new products or upgrades. But simply adding a photo of your product can be a bit ho-hum when it comes to your Instagram posts. Create something that stands out and makes us stop and look further. You can provide more context in your description after grabbing attention with a great image. Picmonkey know this and use Instagram to tease us with their new product launch:
Big, BIG NEWS! We're building an All-New PicMonkey and it’s almost here.? Be one of the first people in the world to get early access to the faster, more powerful PicMonkey. Sign up to get on our beta waitlist! Link in bio. #newpicmonkey #creativeyou
5. User Generated Content
So it makes sense to consider using UGC for your Instagram Posts. Airbnb are one of the best examples of an account using UGC. Their content is almost 100% entire generated by their community – from guests and by hosts. Airbnb then shares this quality content with permission.
6. Influencer and Celebrity Endorsements
Just like with User Generated Content, we also tend to trust celebrity endorsements of products, even if we don't know the celebrity or influencer personally.
As showcased in the infographic, Nike introduced the Pro Hijab where they joined forces with celebrity athletes that would appeal to the ideal customer for that product – namely Ibtihaj Muhammad (fencer), Zeina Nassar (boxer) and Zahra Lari (figure skater):
Or in an example more close to home for me, my favourite Avenger is an ambassador for Tourism Australia. How can the world not trust Thor telling them to travel to Australia and enjoy a nice glass of shiraz in the Barossa Valley, this time in partnership with Jacob Creek Wines:
Hot Tip: Don't think that influencer marketing is not for you or that you have to just enlist big-time celebs for your Instagram posts. Instagram users with small followings can still be influencers so look out for the people in your audience who have a following of say 5,000 to 50,000 followers and not just in the millions. Thank them, share product with them, sponsor them and support them in telling your story.
7. Cause-related Marketing/Corporate Social Responsibility (CSR)
Project the ideals and values your brand stands for by using cause related marketing. If you genuinely align with a cause, charity or social enterprise, share it.
Koala Mattresses donate money from every sale of their mattresses to saving Australian Koalas. They share this cause and their fundraising for Koalas on Instagram and their entire business is built around the theme of Koalas …so there's no question about what they value!
8. Holidays and Events
Social media is the perfect place for sharing content around holiday themes. And of course this is perfect for your Instagram Posts. It's important to keep track of major events and holidays so that you can feature them and use them for content ideas.
Don't just limit yourself to Christmas and Easter – take note of the quirky or “different” holidays that can be celebrated throughout the year as well as regional holidays and events that are unique to your area. Yes, some parts of the world celebrate International Bacon Day. Personally I prefer Margarita day!
Wave.video showed us how to celebrate International Puppy Day by creating a quick video using their video creation tool:
9. Popular Hashtags
Search on popular hashtags related to your niche or topic and use them in your posts. Try to keep a mix of high volume popular hashtags, more niche-specific hashtags and then unique hashtags that are related to your specific brand or brand events. Posting around an event that you are at, or associated with is, is also a great way to have your content discovered.
Forever 21 use this approach by adding the popular hashtag #ootd (Outfit of the day) to their post:
A hashtag search can also show up fresh content ideas that you can use for ideas. Use it to find new hashtags and content inspiration. Using Hashtags on Instagram Stories is also another way to use popular hashtags with hashtag stickers.
We love funny memes, and they definitely do well in Instagram posts, like on most other platforms.
Barkbox's entire account is full of meme-tastic video and image hilarity around the theme of dogs:
11. DIY Ideas
What do you know how to do that you can share the process for? We love to watch how-to and DIY videos, so if there is something that you can teach your audience, share it!
Lowes are the master at doing DIY Videos – everything from Christmas wreaths to home-made iceboxes. Here's one of their videos showing how to create a DIY firepit:
Your video doesn't have to be “high end”. It can be you showing something on camera or a screencast that shows the steps to follow.
Quotes are everywhere on Instagram and Instagram posts are no exeption. They key is creating quotes that stand out. You can do this by quoting someone else and using fresh, original content (see my tip below) or you can create quotes or thoughts based around your company values.
I like how Death Wish Coffee keeps this on brand with their snarky sense of humour – which their death-wish-strength-coffee loving audience LOVES. Check out their account for great examples.
Hot Tip: Create unique quotes that haven't been posted before. If you are at an event, write down quotes from the sessions you attend. When you see someone popular being interviewed on television, capture a unique quote from their interview. Or if you are watching fresh content, post a quote soon afterwards and be one of the first to post it.
13. Stunts and extreme sports
Doing something out of the ordinary – extreme or not – can be attention- grabbing. Of course the brand we all know who lives and breathes stunts and extreme sports is Red Bull. Go Pro do this well too of course by sharing a lot of User Generated Content that literally takes us with the person wearing the GoPro – from toddlers to extreme sports lovers to camels:
You may not be extreme but you can take us on a journey with action… it could be as simple as adding action to something a little less extreme. One idea could be to take us on a journey using a hyperlapse video where you speed up the video content and take us on a tour around the office or around your local area.
14. Behind the scenes
We love to be a fly on the wall and catch the behind the scenes action – it works for just about every industry, topic or theme. It's like this: we want to know! We want to feel part of the people behind the business or to know how you do what you do.
I love following Sara Blakely on Instagram (founder of billion dollar company, Spanx) for this very reason. I love her Instagram posts. She shows the ups and downs of running a huge company and balancing life with 4 kids under the age of 8 – and she isn't afraid to have a laugh at herself while she does. Like the occasional wardrobe malfunction (and a lot of very wise business tips in the mix as well).
Hot Tip: Include some extra behind the scenes footage in your Instagram Stories – your fans that watch your Instagram stories will love the insider info. Sara does this well on her account providing further content beyond her images. Her fun loving antics are highly popular with her audience and bring a human touch to her brand that can only be a positive thing.
15. Employee and workplace related
Employee stories are another way to share the people behind your brand. Tripleseat share a lot of behind the scenes of their team. Like this example of prepping for their event:
Hey campers, what’s poppin’? ?@katejoyce and @theadmorale are getting some treats ready for our #EventCamp2018 attendees! Are you registered? It’s Tuesday, April 10 at @citywinerybos! Reserve your spot now at https://eventcamp2018.eventgrid.com or click the link in our bio! #eventprofs #event #events #eventplanning #eventplanner #eventmanagement #eventplannerlife #tscustomersrock #citywineryboston
Think about how you can showcase your brand. Having a volunteer day at work? Share it. Prepping for an event? Share it. Releasing a new product? Share what your team members are doing behind the scenes.
Hot Tip: Have one of your employees do an Instagram Story takeover – it doesn't have to be an influencer or partner company who does the Instagram Story Takeover. Share a day in the life of an employee… it can be very powerful.
16. Hyperlapse videos
As featured in the infographic above, Hyperlapse videos can be very powerful for bringing an otherwise mundane image or topic to life. It gives us a different perspective and the resulting videos are fastpaced, engaging and draw us in. It's perfect for Instagram posts.
One of my favourite people to watch on Hyperlapse videos is my friend Liss from Liss Letters. I could watch her lettering for days in real time…or sped up!
Want to learn all the iPad wizardry needed to create letters like this? Head to liss.com.au/iPad to start learning today. ? . . The app is Procreate. This is a 12.9” iPad Pro with Apple Pencil, the Pencil has a silicone sleeve on it. The Procreate brush I’m using is the custom brush available in my iPad lettering bundle at lissletters.com
17. Stats and numbers
Stats and number can be used to tell a story too. The key is to make it visual and engaging. Hubspot did a series of images sharing the different advantages of working in major cities around the world for startups and entrepreneurs – using stats to back it up!
18. Artsy stuff
If you haven't noticed the boom in lettering, calligraphy, and all things doodling – then you haven't been looking at many Instagram posts lately.
Accounts that showcase handrawn or hand-made art, in particular, do really well on Instagram. If you can incorporate creative hand-made art into your account it will usually do well. If you don't have hidden talents then consider partnering with an influencer who does!
Samsung teamed up with Instagram Illustrator and Stop Motion Animator @Moography to create this animated video to promote their robo-vac:
ACT 3: Stop Messin' Hello everyone! I have teamed up with the folks at @samsunghomeappliances to create a 3-part stop motion animation series featuring some of the coolest home appliance technology Samsung had on show at CES2018 in Las Vegas. CES2018 has come to an end and it is time to wrap up this campaign as well. This last act in the series is titled ‘Stop Messin‘ and features the new Samsung POWERbot. I feel that the POWERbot is one of the coolest consumer tech products around right now and kinda feels like something straight out of a Jetsons episode. Imagine having a little robot minion that goes around cleaning your house while you sit on your sofa and binge watch your favorite TV series. Goosebumps? Yup, I thought as much. 😀 I hope you loved this stop motion video. With this campaign, I am giving stop motion animation a serious shot so I would love to hear your feedback. Drop me a comment or send me a DM – would love to hear what you think. #art #arts_gallery #illustrator #illustration #samsunghomeappliances #sponsored
19. Offers and promotions
If you have a promotion or sale, don't forget to share it on Instagram. The more creative and visual you can make it the better. If you have over 10,000 followers or a verified account you can also add “Swipe Up” links on Instagram Stories to encourage followers to swipe/click through to your content.
Victoria's Secret used this cheeky image to announce a new promotion:
Throwback posts allow you to tap into popular hashtags like #ThrowbackThursday as well as to recycle old content. And let's face it, we all love anything nostalgic, right?
If you are a brand on Instagram, share old footage or images that showcase your brand history and the story so far. We love it! Qantas do this well with their #FlashbackFriday posts, in this case remembering their first “Around the World” Service:
When it comes to Instagram post ideas, this one is all about the customer. Customer testimonials and User Generated Content are both great ways of showing how people are actually using your product or service.
This type of content works well for B2B brands as well as B2C on your Instagram posts. Basically we, as humans, like to hear what other humans think! We trust each other! So if you can share customer content about your brand, it's a win.
Frank Body have done this for a long time, sharing the coffee body scrub photos taken by their customers and shared to Instagram. Shared with permission, this type of content is very powerful. Your customers can often share more authentic, meaningful stories about your brand and products than you can.
22. Link to blog content
Instagram is not about getting people to link away from Instagram as it is for other platforms (the best content is on Instagram and consumed on Instagram). However, occasionally you might want to lead them to your website, blog content or podcast.
When you do, make your image or video engaging and be sure to add some helpful information IN your caption.
Providing value on Instagram is one of the best ways to encourage people to trust your content and click outside of Instagram for more. Do this sparingly and you people will often follow your call to action.
You can also tease visually. In this video post, Easil (my fave source of Instagram Story Templates) share a sneak peek of their free Templates for Instagram Story Highlight Covers. You can't resist checking out the blog post to grab the templates!
If you want to use Instagram Stories Highlight Icons to leverage the power of Instagram Stories – then you’re in the right place! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In this post we show you what Instagram Stories Highlights are and why you might consider using them to reach more engaged Instagram users (who will click through on your content). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And the best part? We’ve got 50 FREE templates for Instagram Stories Highlight Icons for you to use right now to make your stories stand out! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LINK IN BIO! ⠀⠀⠀⠀⠀
Hot Tip: Give a sneak peek of what is in your blog or podcast content. Give them something to snack on and they are more likely to click over and read the rest!
If you have not been hiding in a remote jungle you would have seen the huge popularity of “Taste” Style recipe videos – often with an overhead view as the ingredients are whipped up (in rapid motion) into something delicious.
Here's an example of (love it or hate it… I love it) iconic Vegemite. They created a Vegemite Scroll recipe using their spread:
You don't have to be a food blogger to create recipe videos. You can use your ingredient in a larger recipe if you have a food-related product.
Or why not choose a day of celebrating to create and share an inspired recipe. Think Green Macarons for St Patrick's Day or something Hot Cross Bun-ish at Easter Time. Your followers will relate to the seasonal (and tasty) content in your Instagram posts. Mix it up!
How about these Marvel “Mjolnir” Hammers, as a fun example?
Phew, that's 23 easy Instagram Post Ideas for you to try! Remember to consider each type of post in terms of how it suits your overall brand strategy, message and voice.
With a little creativity, almost all of these examples of can be used by most businesses or brands on Instagram.
How Will You Use these Instagram Post Ideas?
What ideas will you try first? And do you have any of your own to share? Leave them in the comments below.
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