23 Easy Instagram Post Ideas that Will Make Your Engagement Soar

If you’re looking for easy Instagram Post Ideas then this post is packed with them.  We’ve got 23 Easy Instagram Post Ideas that will make your engagement soar. 

No longer will you be stuck for “what to post” with this easy reference list – and there’s a handy infographic to refer to whenever you need inspiration.  

23 Easy Instagram Post Ideas that will Make Your Engagement Soar
Hanging lights by Shutterstock

Instagram is booming, there’s no doubt.  And when it comes to engagement, it’s THE platform to consider for most businesses and industries.

Even a small, focused community can be powerful in terms of engagement and results on Instagram.

Here are a few stats to pay attention to:

Has we grabbed your interest yet?

Why Post as a Business on Instagram?

80% of Instagram users follow a business account on Instagram and 1/3 of users are using Instagram Stories. That’s a LOT of users following stories, which makes it even more impactful to realise that 1/3 of the most viewed stories are actually created by businesses.

Put simply, many businesses can find an engaged audience on Instragram. I think we can settle on the fact that it’s worth your consideration, right?

But here comes the tricky part that often stumps the Instagram users in my community – what in the heck do we post?

Well, my friends, wonder no more. The folks at Unmetric have pulled together 23 easy Instagram post ideas for marketers wondering what to post on Instagram.

All of the Instagram post ideas are laid out in this fun infographic below. Take a look, then I’ll meet you on the other side as we break down the Instagram Post Ideas for you to use in your own business (with examples):’

23 Easy Instagram Posts that will make your engagement soar.
Infographic by Unmetric

That’s a lot of Instagram Post Ideas. Let’s break them down (with examples):

23 Easy Instagram Post Ideas

1. Giveaways & Contests

We start out our Instagram post ideas with something we all love:  a competition or giveway.  Gamifiying your content can be a really clever strategy that gets results. Put simply, we can’t resist a contest!

And contests are always a great way to rouse up some engagement on your account – and in doing so, you will grow your audience and get more eyeballs on your products and services.

Tarte Cosmetics are featured in the infographic above for their savvy use of contests, rapidly growing their instagram followers and engagement. Here’s an example:

Hot Tip:  Make the prize super relevant to your audience. That way you will attract the right kind of entries (and leads) to your contest.  It also pays to set very clear guidelines or rules for your contest.

2. Thought Leadership

Do you have expertise or expert knowledge that sets you apart from others in your industry? Don’t be afraid to share it in a visual way with images or video – or even via Instagram Stories.

Ask yourself:  How can you help your followers or audience with what you know and your thoughts, ideas and predictions on a particular topic?

The infographic example refers to Nasa, who used a composite image to show the progression of the solar eclipse. This is in NASA’s area of superpower so it makes sense that they would share it. While everyone else was sharing single photos, they were sharing the journey of the eclipse and teaching what they know:

3. Product Features

As outlined in the infographic, this is purely and simply about focusing on your products and highlighting them.  I’s one of the easiest Instagram post ideas, but be sure to not overdo it and use this sparingly.

Sometimes it’s about the value the product brings to your audience (what’s in it for them?) but sometimes it’s just about the product.  Make sure you have great photos and video!

Brands like Starbucks leverage this well, as showcased in the infographic. Personally I like the example of Death Wish Coffee. Their products are up-front-and-centre and always presented in creative ways.

Apart from seriously funny quotes, captions and memes (they make me laugh out loud), they pepper regular product shots throughout their feed. Many of them with fun captions:

4. Product Launches

Instagram provides a great platform for launching new products or upgrades. But simply adding a photo of your product can be a bit ho-hum on Instagram. Create something that stands out and makes us stop and look further. You can provide more context in your description after grabbing attention with a great image.  Picmonkey know this and use Instagram to tease us with their new product launch:

Big, BIG NEWS! We’re building an All-New PicMonkey and it’s almost here.🔥 Be one of the first people in the world to get early access to the faster, more powerful PicMonkey. Sign up to get on our beta waitlist! Link in bio. #newpicmonkey #creativeyou

A post shared by PicMonkey (@picmonkey) on

5. User Generated Content

User Generated Content (UGC) has a 4.5% higher conversion rate than brand-generated content on Instagram.

So it makes sense to consider using UGC on Instagram. Airbnb are one of the best examples of an account using UGC. Their content is almost 100% entire generated by their community – from guests and by hosts. Airbnb then shares this quality content with permission.

6. Influencer and Celebrity Endorsements

Just like with User Generated Content, we also tend to trust celebrity endorsements of products, even if we don’t know the celebrity or influencer personally.

As showcased in the infographic, Nike introduced the Pro Hijab where they joined forces with celebrity athletes that would appeal to the ideal customer for that product – namely Ibtihaj Muhammad (fencer), Zeina Nassar (boxer) and Zahra Lari (figure skater):


Or in an example more close to home for me, my favourite Avenger is an ambassador for Tourism Australia. How can the world not trust Thor telling them to travel to Australia and enjoy a nice glass of shiraz in the Barossa Valley, this time in partnership with Jacob Creek Wines:

Hot Tip:  Don’t think that influencer marketing is not for you or that you have to just enlist big-time celebs.  Instagram users with small followings can still be influencers so look out for the people in your audience who have a following of say 5,000 to 50,000 followers and not just in the millions. Thank them, share product with them, sponsor them and support them in telling your story.

7. Cause-related Marketing/Corporate Social Responsibility (CSR)

Project the ideals and values your brand stands for by using cause related marketing. If you genuinely align with a cause, charity or social enterprise, share it.

Koala Mattresses donate money from every sale of their mattresses to saving Australian Koalas.  They share this cause and their fundraising for Koalas on Instagram and their entire business is built around the theme of Koalas …so there’s no question about what they value!

8. Holidays and Events

Social media is the perfect place for sharing content around holiday themes.  It’s important to keep track of major events and holidays so that you can feature them and use them for content ideas.

Don’t just limit yourself to Christmas and Easter – take note of the quirky or “different” holidays that can be celebrated throughout the year as well as regional holidays and events that are unique to your area. Yes, some parts of the world celebrate International Bacon Day. Personally I prefer Margarita day!

Wave.video showed us how to celebrate International Puppy Day by creating a quick video using their video creation tool:

9. Popular Hashtags

Search on popular hashtags related to your niche or topic and use them in your posts. Try to keep a mix of high volume popular hashtags, more niche-specific hashtags and then unique hashtags that are related to your specific brand or brand events. Posting around an event that you are at, or associated with is, is also a great way to have your content discovered.

Forever 21 use this approach by adding the popular hashtag #ootd (Outfit of the day) to their post:

Festival #ootd goalsss 💗🐶✨ @duckytheyorkie (Shop link in bio)

A post shared by forever21 (@forever21) on

A hashtag search can also show up fresh content ideas that you can use for ideas. Use it to find new hashtags and content inspiration. Using Hashtags on Instagram Stories is also another way to use popular hashtags with hashtag stickers.

10. Memes

We love funny memes, and they definitely do well on Instagram, like on most other platforms.

Barkbox’s entire account is full of meme-tastic video and image hilarity around the theme of dogs:

I will let you know when I’m ready to socialize. . Original vid via @maruhusky

A post shared by BarkBox (@barkbox) on

11. DIY Ideas

What do you know how to do that you can share the process for? We love to watch how-to and DIY videos, so if there is something that you can teach your audience, share it!

Lowes are the master at doing DIY Videos – everything from Christmas wreaths to home-made iceboxes. Here’s one of their videos showing how to create a DIY firepit:

Your video doesn’t have to be “high end”. It can be you showing something on camera or a screencast that shows the steps to follow.

12. Quotes

Quotes are everywhere on Instagram. They key is creating quotes that stand out.  You can do this by quoting someone else and using fresh, original content (see my tip below) or you can create quotes or thoughts based around your company values.

I like how Death Wish Coffee keeps this on brand with their snarky sense of humour – which their death-wish-strength-coffee loving audience LOVES:

This is just my professional advice

A post shared by Death Wish Coffee Company (@deathwishcoffee) on


Hot Tip:  Create unique quotes that haven’t been posted before. If you are at an event, write down quotes from the sessions you attend. When you see someone popular being interviewed on television, capture a unique quote from their interview. Or if you are watching fresh content, post a quote soon afterwards and be one of the first to post it.

PS Use a tool like Animoto and their Video Quote Storyboards to create video quotes (check them out here in this post). Here it is in action:

13. Stunts and extreme sports

Doing something out of the ordinary – extreme or not – can be attention grabbing.  Of course the brand we all know who lives and breathes stunts and extreme sports is Red Bull. Go Pro do this well too of course by sharing a lot of User Generated Content that literally takes us with the person wearing the GoPro – from toddlers to extreme sports lovers to camels:

Wherever life takes you, #ExperienceDifferent with #GoPro. 🌎

A post shared by GoPro (@gopro) on

You may not be extreme but you can take us on a journey with action… it could be as simple as adding action to something a little less extreme.  One idea could be to take us on a journey using a hyperlapse video where you speed up the video content and take us on a tour around the office or around your local area.

14. Behind the scenes

We love to be a fly on the wall and catch the behind the scenes action – it works for just about every industry, topic or theme. It’s like this:  we want to know!  We want to feel part of the people behind the business or to know how you do what you do.

I love following Sara Blakely on Instagram (founder of billion dollar company, Spanx) for this very reason. She shows the ups and downs of running a huge company and balancing life with 4 kids under the age of 8 – and she isn’t afraid to have a laugh at herself while she does.  Like the occasional wardrobe malfunction (and a lot of very wise business tips in the mix as well).


Hot Tip:  Include some extra behind the scenes footage in your Instagram Stories – your fans that watch your Instagram stories will love the insider info. Sara does this well on her account providing further content beyond her images.  Her fun loving antics are highly popular with her audience and bring a human touch to her brand that can only be a positive thing.

15. Employee and workplace related

Employee stories are another way to share the people behind your brand.  Tripleseat share a lot of behind the scenes of their team. Like this example of prepping for their event:


Think about how you can showcase your brand. Having a volunteer day at work? Share it. Prepping for an event? Share it. Releasing a new product? Share what your team members are doing behind the scenes.

Hot Tip:  Have one of your employees do an Instagram Story takeover – it doesn’t have to be an influencer or partner company who does the Instagram Story Takeover. Share a day in the life of an employee… it can be very powerful.

16.  Hyperlapse videos

As featured in the infographic above, Hyperlapse videos can be very powerful for bringing an otherwise mundane image or topic to life. It gives us a different perspective and the resulting videos are fastpaced, engaging and draw us in.

One of my favourite people to watch on Hyperlapse videos is my friend Liss from Liss Letters. I could watch her lettering for days in real time…or sped up!

17. Stats and numbers

Stats and number can be used to tell a story too. The key is to make it visual and engaging.   Hubspot did a series of images sharing the different advantages of working in major cities around the world for startups and entrepreneurs – using stats to back it up!

18. Artsy stuff

If you haven’t noticed the boom in lettering, calligraphy, and all things doodling – then you haven’t been looking at Instagram lately.

Accounts that showcase handrawn or hand-made art, in particular, do really well on Instagram. If you can incorporate creative hand-made art into your account it will usually do well. If you don’t have hidden talents then consider partnering with an influencer who does!

Samsung teamed up with Instagram Illustrator and Stop Motion Animator @Moography to create this animated video to promote their robo-vac:

ACT 3: Stop Messin’ Hello everyone! I have teamed up with the folks at @samsunghomeappliances to create a 3-part stop motion animation series featuring some of the coolest home appliance technology Samsung had on show at CES2018 in Las Vegas. CES2018 has come to an end and it is time to wrap up this campaign as well. This last act in the series is titled ‘Stop Messin‘ and features the new Samsung POWERbot. I feel that the POWERbot is one of the coolest consumer tech products around right now and kinda feels like something straight out of a Jetsons episode. Imagine having a little robot minion that goes around cleaning your house while you sit on your sofa and binge watch your favorite TV series. Goosebumps? Yup, I thought as much. 😀 I hope you loved this stop motion video. With this campaign, I am giving stop motion animation a serious shot so I would love to hear your feedback. Drop me a comment or send me a DM – would love to hear what you think. #art #arts_gallery #illustrator #illustration #samsunghomeappliances #sponsored

A post shared by moography (@moography) on

19. Offers and promotions

If you have a promotion or sale, don’t forget to share it on Instagram.  The more creative and visual you can make it the better.  If you have over 10,000 followers or a verified account you can also add “Swipe Up” links on Instagram Stories to encourage followers to swipe/click through to your content.

Victoria’s Secret used this cheeky image to announce a new promotion:

It’s time: the Semi-Annual Sale starts NOW, in stores & online!

A post shared by Victoria’s Secret (@victoriassecret) on

20. Throwback

Throwback posts allow you to tap into popular hashtags like #ThrowbackThursday as well as to recycle old content. And let’s face it, we all love anything nostalgic, right?

If you are a brand on Instagram, share old footage or images that showcase your brand history and the story so far. We love it!  Qantas do this well with their #FlashbackFriday posts, in this case remembering their first “Around the World” Service:

21. Customers

When it comes to Instagram post ideas, this one is all about the customer. Customer testimonials and User Generated Content are both great ways of showing how people are actually using your product or service.

This type of content works well for B2B brands as well as B2C.  Basically we as humans, like to hear what other humans think!  We trust each other!  So if you can share customer content about your brand, it’s a win.

Frank Body have done this for a long time, sharing the coffee body scrub photos taken by their customers and shared to Instagram. Shared with permission, this type of content is very powerful. Your customers can often share more authentic, meaningful stories about your brand and products than you can.

22. Link to blog content

Instagram is not about getting people to link away from Instagram as it is for other platforms (the best content is on Instagram and consumed on Instagram).  However, occasionally you might want to lead them to your website, blog content or podcast.

When you do, make your image or video engaging and be sure to add some helpful information IN your caption.

Providing value on Instagram is one of the best ways to encourage people to trust your content and click outside of Instagram for more. Do this sparingly and you people will often follow your call to action.

You can also tease visually. In this video post, Easil (my fave source of Instagram Story Templates) share a sneak peek of their free Templates for Instagram Story Highlight Covers. You can’t resist checking out the blog post to grab the templates!

Hot Tip:  Give a sneak peek of what is in your blog or podcast content. Give them something to snack on and they are more likely to click over and read the rest!

23. Recipes

If you have not been hiding in a remote jungle you would have seen the huge popularity of “Taste” Style recipe videos – often with an overhead view as the ingredients are whipped up (in rapid motion) into something delicious.

Here’s an example of (love it or hate it… I love it) iconic Vegemite. They created a Vegemite Scroll recipe using their spread:  

Stop scrollin’ start rollin’! 🧀#VegemiteScrolls #Vegemite #DIY #BVitamins

A post shared by Vegemite (@vegemite) on

You don’t have to be a food blogger to create recipe videos. You can use your ingredient in a larger recipe if you have a food-related product.

Or why not choose a day of celebrating to create and share an inspired recipe. Think Green Macarons for St Patrick’s Day or something Hot Cross Bun-ish at Easter Time. Your followers will relate to the seasonal (and tasty) content. Mix it up!

How about these Marvel “Mjolnir” Hammers, as a fun example?

Phew, that’s 23 easy Instagram Post Ideas for you to try!  Remember to consider each type of post in terms of how it suits your overall brand strategy, message and voice.

With a little creativity, almost all of these examples of can be used by most businesses or brands on Instagram.

How Will You Use these Instagram Post Ideas?

What ideas will you try first?  And do you have any of your own to share? Leave them in the comments below.  

23 Instagram Post Ideas that will make your engagement soar
Hanging Lights by Shutterstock

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015-2017. She helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
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