Are you struggling to get your content seen on Twitter? Your tweets lost as soon as they hit the Twitter feed?
In this post, I share 3 easy ways to get noticed and have your fans standing to attention by using Images on Twitter.
Twitter has changed. From a text based micro-blogging (very micro) platform it has gradually become more visual.. in that there are many ways you can use images on Twitter to stand out.
Let's take a look at just how much an image on Twitter stands out on the newsfeed. See?
Yes, it's important to add some images into your tweeting mix. Why? Because they get noticed and they get retweeted. I have mentioned this many times before – tweets with images get retweeted twice as often.
For this reason I recommend you do the following with your Twitter marketing:
- Include images in your tweets – a range of twitter-sized blog images, tips, quotes or promotional images.
- Set up Twitter Cards – you can find out more about it here. Twitter cards allow for an image to be “pulled in” from your blog when someone retweets your blog posts. It's like they do the visual marketing for you. The best part is that it is “set and forget” – set it up once and the magic happens every time your blog posts are retweeted.
But beyond these simple image strategies on Twitter, there are a couple of extra tips I wanted to highlight.
These examples made me stand to attention. They pulled me in. Let's take a look at what they were:
How to Get Fans to Stand to Attention with Images on Twitter
1 Send a Personal Video on Twitter
In the past two weeks I have received two separate videos that stopped me in my tracks. In both cases they were “thank you” videos.
They stood out not only because they were video (surprisingly not many people post videos on Twitter, despite the fact that they stand out visually and you can play them right there in the newsfeed).
They stood out because they were personal.
The first one was from Ryan Hanley to thank me for sharing my interview on his podcast. You can check it out here. I share many posts from interviews I have with podcasters, and although I particularly loved my chat with Ryan (seriously, check out his podcast) I don't usually expect anything for it, other than to share great content with my audience.
”” Ryan Hanley (@RyanHanley_Com) July 10, 2015
Can you see how a personal video goes above and beyond? It may only take a few minutes to film the video and upload it, but it seems like a bigger gesture than that.
Why? Because nobody does it! It's so rare, I can count on one hand the number of times I have received a personal video like that in the last year or two.
And (she says sheepishly) I have rarely produced one of these myself.
We should take a leaf out of Ryan's book! Adam did – this was another video I received just a week later, after engaging with Adam on Periscope.
Not only have I ended up asking Adam about the funky hoodie he is wearing (it's a faux fur hoodie from SpiritHoods by the way) but I will likely catch up with him on skype like he suggested.
Why? I rarely respond to any request to pick my brain, as I get so many of them, but Adam's video was not the first time he has reached out to me. In fact he has jumped on to a few of my Periscope broadcasts and moderated without being asked.
I've said it before and I will say it again – if you want to get someone's attention, don't ask them to help you. Help THEM.
And… make a video for Twitter. That will REALLY get their attention (but please, for the love of all things social, do it in a genuine, helpful, grateful, non-spammy way, like the lads did!).
2 Create a Unique Style with Content, Shapes and Colour
Yes, images stand out on Twitter. Yes, you should be posting more of them.
But post them selectively. Experiment. Think about what stands out. What content will stand alone on an image? What content will summarize your blog post or article well? How can you tease us or draw us in with your image? And what fonts, colours and message will stand out on the Twitter Feed.
A while back I would have recommended that you focus on those things like colour and fonts and message. But sometimes you just have to do things a bit differently. Gym Navigator does just that with these simple circle shaped images on white backgrounds: Stand out much? In fact if you go to their profile you will see that they post a lot of these circle images.
Not only does it stand out but to their followers, it can be a trigger – they start to recognise the style of tweet as being from Gym Navigator.
It's become their calling card, and many times their tweets have made me stand to attention on Twitter.
What can you create with colour, shape, style that helps your tweets to stand out?
3 Multiply your images
Why post just one image when you can post a whole bunch of them?
Image collages on Twitter can be very powerful for
(a) catching attention and
(b) enticing followers to engage with your images.
General Electric do this VERY well. By posting multi-image collages they tease us to click through. Whether it is some cool images from an air show:
#AvGeeks from across the ðŸŒ were blown away by the âœˆï¸ at #Osh15. Check out the best ðŸ“· work. http://t.co/oAiFviyAsu pic.twitter.com/MKIegYHx01 ”” General Electric (@generalelectric) July 24, 2015
Or showing that they are down with all things Emoji for International Emoji Day:
”” General Electric (@generalelectric) July 17, 2015
..and I may have spent some time pressing my close close to the screen and then moving back slowly. I may have. Yes I may have:
”” General Electric (@generalelectric) July 2, 2015
(and FIY I could see the 3D images – I was a master of those 3D books at school, back in the day).
That's it! 3 Simple, but super super eye-catching ways to make us stand to attention with images on Twitter.
My Challenge to You?
Start by adding more images to your tweets.
Try something different, something you wouldn't normally tweet – in colour, shape or style, create a video for someone (or about your business) or consider doing a photo collage.
Get creative and get your tweets NOTICED! Leave a comment below and tell me what type of tweet catches your attention!
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