Using Images on Facebook – 3 Ways to Create & Track Engaging Content

Using Images can help to solve one of the most difficult things to accomplish online – keeping track of stuff you want to refer back to. 

Information moves fast.  So when it comes to creating content, driving engagement and retrieving information… it can get overwhelming.

Here are 3 image tricks you can use on Facebook now to create, track and retrieve awesome content.  Better still it allows your followers to track and refer to your content too!

Using Images on Facebook - 3 Ways | Engaging Content | Main Image

No-one can resist looking at a photo, right?  Then let's jump in and look at how super-useful a photo or image can be on Facebook.  They are more than just a tool for driving engagement. Images are your friend when it comes to dealing with the overwhelming task of creating, tracking and keeping content that rocks! 


Because an image:

  • has a unique URL.
  • is engaging and easy to spot.
  • keeps the conversation in one place (and remember – conversation breeds conversation and on Facebook comments and likes breed comments and likes).

1.  Rounding up the Troops

Are you in a Facebook Group? I am in quite a few of them. They range from a small 8-member group, right up to one with 6,500 members.  All have their purpose and allow for some amazing enagement, sharing, community, feedback and discussion.  I have blogged about the benefit of Facebook Groups before, so let's just say that I love them.  When used well.

The problem with Groups is that they can get very big. Personally, I find really large groups overwhelming.  As an admin or a user, a simple image can help you to find and track information. Here are some examples:

Using Images on Facebook - Amy Porterfield Group
Amy Porterfield uses an image in her group to encourage people to introduce themselves in a single location – in the thread under the image

In one of my groups, we encourage members to support each other and share, recommend or engage with each other's businesses (where they feel comfortable to do so). How do we do it? With an image!

Group Image by Socially Sorted, Sunshine Coast Australia
A little Ninja sharing is helped along with a brightly coloured Image….sorry I can't show you more (secret “Group” business).


What a Great Question - example of image for group post
Somebody asks a great question in the group? I can highlight it for others and pin it to the top so everyone can join in!

Basically an image can provide the “location” for important content.  Anything that needs to be tracked is attached to an image.  As an added bonus, if I want to go back to a discussion from a year ago, I can find it through the image URL.  Keep a record of important engagement around images.  You can also easily scan through photos (because Images are highly recognisable, right) and find it that way.  

2.  Call Your Readers/Likers to Action

This one is great for your Business Page Facebook Wall. No words necessary – here is an example:

Add a call to action to an image”¦and you can always track the responses!

The list of ideas is endless with this one.  Encourage your followers to

  • share something
  • answer a question
  • conduct a mini poll
  • steer towards and click on a link to a landing page
  • click on any website or link….use your imagination.  

But I really like using images for not only driving traffic but also to collect responses and encourage interaction. There are so many options – go for it!

3.  Host a Chat

One of the activities that we do with our clients (many of them public figures or Authors) is to host online Facebook Chats or Facebook Experiences.  They are loads of fun and can create huge engagement on a page.

  • We use a photo to “anchor” the chat.  
  • We announce the event and create buzz about it weeks during the week before it is hosted.
  • We encourage fans/likers to “save the date” and time. The chats usually run for 1 hour.
  • In the few hours leading up to the chat we announce that fans should watch out for the image announcing the chat on the page.
  • We post up the image about an hour or two before the chat.  It has a welcome message and announces that it is the “anchor” for the chat.
  • We start the chat under the image – if people get lost on the wall of the Facebook page, we simply post the link to the image to them and directions where to find it on the same wall.
  • We routinely get upwards of 100 comments and 200-300+ likes on a chat.  Sometimes more.

Here is one we did with Kim Morrison from and Like Chocolate for Women.   

Holding a chat on Facebook can be greatly enhanced with an image!

The best part?  Kim and her team not only had a great experience, their fans learned a lot AND they walked away with a direct link to valuable content – via an image.

 How did I create these images?  A mix of tools but although I love Photoshop, my right hand DIY image tools are Picmonkey and Canva

Got any more image tips for Facebook? I would love to hear about them – share them below  in the comments!  

The following two tabs change content below.

Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.