When building a community on Facebook there is a simple action you can take to ensure that you make people feel valued, listened to and part of your business.
This post shows you how to use this action in order to engage on Facebook, why you should do it and an easy way to include it in your daily tasks.
There is an often heard phrase in the military “Leave No Man Behind” or “Leave No Solder Behind”. This means that a unit is so strong and supports each other so much that they will do everything to bring home a soldier, no matter what the circumstances. Now the contents of this post are not as life threatening or not as heart-stopping, but the concept is the same:
“Include everyone in your Facebook Community. Leave No Fan Behind. Leave No Post Unreplied To”
If your business is on Facebook, you should be here for more than just “making a sale”. Facebook can be a super effective customer service tool, a way of communicating with your clients, your potential clients and a tool for showing that you care about what your community does, feels and thinks. The offshoot of this is that if you get it right, you WILL generate the kind of support for your brand that results in referrals and sales. So, what does this have to do with soldiers?
- If one of your community, your tribe, makes a comment on your page….comment back.
- If someone who has bothered to like your page, answers your question…..acknowledge them.
- If a concerned client posts a comment or valid complaint and wants to be heard…..appease them.
- If one of your clients sends you a message…..answer them.
- If a raving fan makes a positive wall post….thank them.
In Short, Leave No Post UnReplied to!
I have a simple rule that I use with my clients and it works like a charm. It goes like this:
T – Twice Per Day
- Respond to posts and mentions Twice Per Day if you can – late morning and evening. If not Twice, then at least drop by once per day to check your page and respond to likes and comments.
L – “Like” every Comment or Post.
- Clicking the “Like” Button as your “Page” is easy and is a quick way to make the person feel heard and valued. If you don't have time to comment on a post initially, be sure to “like” it. This gives immediate feedback that you are listening. This is easy to do from your mobile/smartphone while on the go.
C – “Comment” on Every Post.
- Have the Last Word On Every Post (in the nicest possible way). At the end of every day, I will scan through my Page Wall and check that my little Socially Sorted Profile Image Symbol is the last thing I see on every post for the day…after every comment. I want to know that I have replied to everyone that has bothered to post on my page. If you can't be bothered responding to people on your page, then you really should be reconsidering having a Business Facebook Page. When someone posts, they want to get a response, (even if they are making a complaint) – trust me.
So, that's it. Give a little bit of TLC. Leave no man/woman/client behind. Treat the people who visit your page like part of your community – like your “soldiers”. They will go out and spread the word about you, so make them feel like part of your team!
How do you manage your page posts? Do you check them daily? What works for you?
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