How to Engage on Facebook – Leave No Fan Behind

When building a community on Facebook there is a simple action you can take to ensure that you make people feel valued, listened to and part of your business.  

This post shows you how to use this action in order to engage on Facebook, why you should do it and an easy way to include it in your daily tasks.  

There is an often heard phrase in the military “Leave No Man Behind” or “Leave No Solder Behind”.  This means that a unit is so strong and supports each other so much that they will do everything to bring home a soldier, no matter what the circumstances.  Now the contents of this post are not as life threatening or not as heart-stopping, but the concept is the same:

“Include everyone in your Facebook Community. Leave No Fan Behind. Leave No Post Unreplied To” 

If your business is on Facebook, you should be here for more than just “making a sale”.  Facebook can be a super effective customer service tool, a way of communicating with your clients, your potential clients and a tool for showing that you care about what your community does, feels and thinks.  The offshoot of this is that if you get it right, you WILL generate the kind of support for your brand that results in referrals and sales.  So, what does this have to do with soldiers?

It's Simple.

  • If one of your community, your tribe, makes a comment on your page….comment back.
  • If someone who has bothered to like your page, answers your question…..acknowledge them.
  • If a concerned client posts a comment or valid complaint and wants to be heard…..appease them.
  • If one of your clients sends you a message…..answer them.
  • If a raving fan makes a positive wall post….thank them.

In Short, Leave No Post UnReplied to!  

I have a simple rule that I use with my clients and it works like a charm.  It goes like this:

T – Twice Per Day 
  • Respond to posts and mentions Twice Per Day if you can – late morning and evening. If not Twice, then at least drop by once per day to check your page and respond to likes and comments.
L – “Like” every Comment or Post.
  • Clicking the “Like” Button as your “Page” is easy and is a quick way to make the person feel heard and valued.  If you don't have time to comment on a post initially, be sure to “like” it.  This gives immediate feedback that you are listening. This is easy to do from your mobile/smartphone while on the go.
C – “Comment” on Every Post.  
  • Have the Last Word On Every Post (in the nicest possible way).  At the end of every day, I will scan through my Page Wall and check that my little Socially Sorted Profile Image Symbol is the last thing I see on every post for the day…after every comment. I want to know that I have replied to everyone that has bothered to post on my page.  If you can't be bothered responding to people on your page, then you really should be reconsidering having a Business Facebook Page.  When someone posts, they want to get a response, (even if they are making a complaint) – trust me.

So, that's it.  Give a little bit of TLC.  Leave no man/woman/client behind.  Treat the people who visit your page like part of your community – like your “soldiers”.  They will go out and spread the word about you, so make them feel like part of your team!

How do you manage your page posts?  Do you check them daily?  What works for you?  

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.

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44 Comments

  1. PrimaDonna Beads

    Thank you! Great advice!

    Reply
    • Donna Moritz

      Thanks so much Donna – Glad you found it useful!

      Reply
  2. Ali BIerman

    I really like your page and will head over to Facebook to find you there too.

    Reply
    • Donna Moritz

      Thanks Ali – much appreciated! Have a great day!

      Reply
  3. Carol Dodsley

    Great share and your points are so so important too – people who feel acknowledged and know you care are people that will want to engage with you and subsequently work with you too 🙂

    Reply
    • Donna Moritz

      Cheers Carol – I was just thinking before how sometimes the simple tips and advice, even though it is something we do naturally (or should do naturally) are often the ones that are most valued by my readers, so glad you liked it. I often under-estimate how useful these types of reminders are to others, even though I have to remind myself too some days! I love your quote about people feeling acknowledged – it is so true! Have a great day!

      Reply
  4. Jessica Crooks

    Valid points and I’m guilty of not always responding in a timely manner to mt visitors. I will try your twice per day technique. I love reading blogs that have usable information and advice.

    Thanks again.

    Reply
    • Donna Moritz

      You are very welcome Jessica – I am the same – I need to remind myself as well, hence why I started to do the scanning through my posts to make sure I had responded. If you can’t do 2 checks, just do daily. I think a response within the day is still over and beyond what most people get from pages, so you will still look good! If you love usable info, I also have a weekly update that is purely 1 or 2 easily, actionable tips (as well as a summary of blog posts for the week) so feel free to check it out (on my site in various places). Have an awesome day!

      Reply
  5. Brittany Anderson

    I have to agree with a lot of this. I always respond, like, and comment. Consciously, I never thought to check to be the last comment on every post on my page (mostly because people rarely post on it yet). lol

    Reply
    • Donna Moritz

      Thanks Brittney – glad you found that it resonated with you – I love the “scan through” – I find it a quick way to check that I have responded to everyone, and rest assured, you will get more posts! Stay tuned and I will be sure to give you more tips! I also recommend following Amy Porterfield – she has great advice for engagement as well!

      Reply
  6. Angela Hemming

    I agree with all of this. How true that a simple “like” lets us know our comment is appreciated. It only takes a second, too.

    Reply
    • Donna Moritz

      Totally Angela – it is something you can do on your phone too…so no excuses, hey! I always like comments, especially if I am out and about or if I don’t have time to comment back, but then I come back later and say hi!

      Reply
  7. Beth

    I agree with everything you said and I always try to apply these rules to my facebook and twitter pages!

    Reply
    • Donna Moritz

      That’s great Beth! The more of us that do it the better!

      Reply
  8. Stephanie LH Calahan

    Hi Donna – It is often the simple solutions that people skip over, yet are the most effective. Thanks for sharing this post. Two months ago I had a similar conversation with a private client because they were frustrated that their page did not have as many likes as their competitors in the area. They were totally stuck on what to say. I reminded them that they had fantastic “people personalities” and they should just be their fabulous selves. They took their “gift for gab” to their keyboard and started doing exactly what you mention above. Their likes on the page have quadrupled and their engagement has gone up over 70%! This strategy was critical for them because they have a mobile food truck business. Social media is how their customers find them! Thanks again for the simple strategy that works.

    Reply
    • Donna Moritz

      That’s fabulous Stephanie – what a great story. I love that “Just be your fabulous selves”. It is so totally true – people overcomplicate things sometimes, and forget that this is all just about communication! Thanks so much for sharing!

      Reply
  9. Rodney Bukuya

    Thanks for sharing Donna. I’m really learning a lot from you and some of the other wonderful people who’ve made it their mission to make Social Media a better place for everyone.

    Reply
    • Donna Moritz

      That’s great Rodney! Fabulous to hear. It is a simple concept, but it works well on any page, so glad you found it useful!

      Reply
  10. Liz

    Great post! So simple, yet so many people don’t do it. Thanks for the advice.

    Reply
    • Donna Moritz

      So true Liz…it is amazing how people sometimes overcomplicate things…as Stephanie said below, if we just remember to be our engaging, chatty selves, it can make things so much easier (and more effective!). Thanks for sharing!

      Reply
  11. your health check

    Great post

    Reply
  12. Debra Jason

    Love the TLC acronym – a great way to remember to build relationships on Facebook. Thanks. ~Debra

    Reply
    • Donna Moritz

      Thanks Debra – I liked it too – I need little tricks to help me to remember things, so if it works for me, I post about it. Thanks for stopping by, and have a great day!

      Reply
  13. Michele 'Morton' Bergh

    Love how easy you make this! Three simple steps that take very little time and can make a world of difference. Thank you.

    Reply
    • Donna Moritz

      Thanks Michelle – yes it is simple, but easy and fun – and you are so right, you can make a world of difference to the person posting on your page…as well as to your own business, just by showing that you care about what people say!

      Reply
  14. Donna Moritz

    ha ha that’s great Diana! Have a great day!

    Reply
  15. Ashley

    Great tips – thanks, it’s so easy to miss the simple stuff!

    Reply
    • Donna Moritz

      Thanks Ashley, yes, I think Simple is best…in fact most of my most popular posts with the best feedback have been about simple things like this, so I think we all often need a reminder! Have a great day!

      Reply
  16. Natalie Hennessey

    Great to have it confirmed that I am on the right track. Thanks Donna.

    Reply
  17. Dee Ankary

    Very nice Donna. Love the image and the TLC acronym. It’s such sound advice and that’s simple to do.

    Reply
    • Donna Moritz

      Thanks Dee – The more simple I can make it with clients the more they “get it” and run with it (as you would know)…and simple works for me too! ha ha

      Reply
  18. Emily Brewer

    These are great reminders. I’ve always thought or a Facebook page to be truly successful; it needs to be a genuine community and that means the page owner needs to invest themselves in it and comment and like and appreciate the things people share and comment on! Loved this post!

    Reply
  19. Merril DeFiddes

    Love reading your blogs Donna, This one is so easy to implement, that all business owners should be taking responsibility to make sure they adhere to these suggestions.

    Reply
    • Donna Moritz

      Thanks for your awesome feedback Merril!

      Reply
  20. Melinda

    Great tip! Thanks!

    Reply
  21. Fiona

    Love this!

    Reply
  22. laura teague

    i feel like I LIVE on Facebook lately – I’m trying to get a good business page going & attract high quality fans so, yes, i do respond to everything that happens there.

    Reply
    • Donna Moritz

      Great – you are on the right track – if you try these strategies it might help to streamline it – ie just go in once or twice per day to check and reply. Have fun with it!

      Reply
  23. Diane M. Miller

    Sometimes it is easy to overlook the simple and easiest things that make the huge difference. I think acknowledgements to a comment or a praise for a product does give the one commenting a feeling that they are appreciated, as it should be!

    Reply
  24. Diane M. Miller

    Oh and Donna I think you are fabulous, I love your common sense approach to the obvious!

    Reply

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