5 Winning Instagram Story Templates For Engagement

Instagram Story Templates are a must-have these days for busy brands and bloggers – and we have 5 sets of Easil Instagram Story Templates to save you time – and have you looking like a pro – when planning your Stories ahead of time! 

With Instagram growing massively, Instagram Stories that foster engagement are a key part of any social media strategy moving forward. In this post we break down 5 key types of Instagram Story Templates that do just that (with examples!).

5 Winning Instagram Story Templates For Engagement

BY DONNA MORITZ | 23 JANUARY, 2018

Why Instagram Stories and Why Instagram Story Templates?

Instagram Stories are so hot right now.  The rise of the Instagram story has been fast and rapid and it’s likely to stay hot for a lot longer. Even Mark Zuckerberg recently made a bold statement about Stories:

Stories are on track to overtake posts in feeds as the most common way people share across all social apps. – Mark Zuckerberg

You just have to take a look at these Instagram Stories stats to see what I am talking about:

  • More than 1/3 of Instagram users are using Instagram Stories on a consistent basis. With over 1 billion active monthly users (say whaaaaaat?) on Instagram, the numbers rack up pretty quickly!
  • Instagram Stories is adding a lot of hours to our “use time” on Instagram. Instagram said so! 
  • More than 70% of Instagram Stories are actually watched with the sound on. Now consider Facebook – where approximately 85% of users watch videos with the sound off – and you can start to see why Instagram is considered a great platform for engagement!
  • 1/3 of the most viewed stories actually come from businesses. In fact 80% of users follow a business on Instagram which is great news for us as business owners.

Bottom line? Businesses, bloggers and brands are on Instagram Stories.  So it’s a great opportunity … and if you want to save time creating content for Instagram Stories, then Instagram Story Templates are a great way to go.

A Word on Engagement

There’s one thing to remember as we work through this post. Instagram loves engagement.

Instagram LOVES it when your audience “engages” with your content on Instagram Stories. It could be any action such as:

  1. sending you a direct message
  2. engaging with a poll
  3. clicking through to a profile or tag mention.

And of course there’s Instagram Story views. These actions are similar to the reach, likes, and comments you see on any platform. It’s the engagement with your Instagram Story that counts.

So when I talk about Instagram Story Templates, there are of course many that you can choose from. But we’re going to focus on those that encourage engagement in this post, OK?

Where do you Find Instagram Story Templates

Now that Instagram Stories are popular, so are Instagram Story Templates. They pop up everywhere when you do a search on line. Many of the templates are branded in sets, and are very pretty, but often you need to use Photoshop or similar tools to edit them. Which renders them useless for the average Joe business owner.

I have another way for you, and it’s a tool I use called Easil. Here’s a sneak peek of the dashboard selection for Easil Instagram Story Templates:

5 Winning Instagram Story Templates For Engagement - Easil Dashboard

Easil is my go-to, easy-to-use DIY Graphic Design tool. It allows you to quickly and easily edit the templates in a way that results in designs so good you’d think a Pro designed them. In fact, I love the tool so much that I recently decided to join their team in a Chief Storyteller role. It makes sense – I’m talking about Easil all the time anyway!  

You can find out more about Easil here. And you can sign up for a free account here (my community can access 30 days on Plus level, gifted. Woot!).

For now I want you to know that they are a great tool to have in your marketing kitbag. But the easiest way to show you Easil in action is to show you some of the templates in action! Let’s jump in:

Instagram Story Templates for Winning Engagement

Here are my top picks for Easil Instagram Story Templates to attract engagement for your Stories, in no particular order.

#1 Give a Shout Out (Brand, tool or person)

One of the ways you can encourage engagement on Instagram Stories is to feature other users or brands.

Here’s an example of an awesome template for featuring a person or public figure or team member from a brand… even a client!  Many of the Easil Instagram Story Templates give you a number of screens to choose from, so you can use just the ones you need or all of them.

I used this set of Easil Instagram Story templates:

Artist Feature Instagram Story Templates by Easil - 5 Winning Instagram Story Templates For Engagement
Use Easils Feature Artist Template to give a Shout Out!

And in a few clicks, I was able to transform these templates to customize them and feature my friend, talented artist Antrese Wood.

I wanted to showcase Antrese’s highly successful podcast for artists, The Savvy Painter.  Here is a montage of the edited templates:

5 Winning Instagram Story Templates For Engagement - Artist feature template with Antrese Wood the Savvy Painter

Notice how I’ve left a space with a gold section/bar on the final panel? Now, when I upload the Instagram Story templates into Instagram Stories, I can easily tag Antrese in my story. All I need to do is place the text/tag over that bar to highlight it.

Like this.

5 Winning Instagram Story Templates For Engagement - tagging in Instagram Stories using Easil Instagram Story Template

It’s easy to tag. Just follow the directions below to tag another Instagram user. I could tag Antrese’s public profile account as an artist or her Savvy Painter podcast account on Instagram… or both.

Here’s how you tag someone in your story:

  1. Use the typing tool in Instagram Stories to type the @symbol on your story.
  2. Instagram will suggest related account names that match your search.
  3. Choose the account for the person or brand you are looking for and click on it – this will make the link “live”.
  4. Finish your story and post it.

The person you tagged (Antrese in my case) will receive a mention in their direct messages:

5 Winning Instagram Story Templates For Engagement - Artist Feature Template - Antrese Wood and the Savvy Painter Podcast

By doing this, Antrese will see the story and is more likely to engage. She is also given the option to share my story in her story, so it’s an easy win for her in terms of content she can create and share in just a few clicks!

Also, my followers can easily engage too, clicking through to her profile on my recommendation.  It all adds up to engagement.

Oh, and if you are an artist or you know an artist, then please spread the word about Antrese’s podcast – it’s wildly successful and artists love it!  

#2  Create Instagram Story Highlight Playlists

Instagram Story Highlights are an exciting feature of Instagram Stories. They let you combine multiple Instagram Stories into a playlist or album of content for your followers to watch at their leisure. In this era of Netflix and binge-watching, it’s a smart move to organise your stories into playlists.

You will see Story Highlight icons on many Instagram Accounts. Here are the icons on my Socially Sorted Instagram account (see the blue circles below my profile?).

Instagram Story Highlight Icons - Socially Sorted - 5 Winning Instagram Story Templates For Engagement

You can toggle your settings to save all of your stories into an archive within Instagram. This makes it easy to access them later and add them to a playlist.

I played around with various shapes and styles to create my icons, and used Easil’s Instagram Story templates for Highlights to help me.

Easil has a whole bunch of Instagram Story Highlight Icons and Cover Images in their Instagram Stories collections.  Here’s some examples from one of their template series for highlight icons:

Instagram Story templates - highlight icons - 5 Winning Instagram Story Templates For Engagement

Here’s another glittery example:

Gold Glitter Instagram Story Highlight templates from easil - 5 Winning Instagram Story Templates For Engagement

Just choose the Instagram Story templates in Easil and you’ll see Icon templates featured many times throughout their designs. Find an icon set, then adapt it for your brand. You can change out the icons and background colors in any way you choose.

Can’t find what you need in Easil? You can find many icon sets of your own online. Once you find a set you like, download it (usually for free, but check licence usage and cost before you proceed).  Then upload them into Easil and add them to your Instagram Story Templates to create cover images for your highlights.

And if you want to watch my Instagram Story highlights you can start with my Office Pals here and my blog here.

#3  This or That Stories

If you’ve been hanging out on Instagram Stories for a while you may have noticed This or That Templates. The idea is that you post one of these templates, and make your choices by circling or highlighting the answer with Instagram’s drawing tools.

Here’s an example, showing one of the templates for This or That stories from Easil:

This or that Instagram Story Templates - Food Edition - 5 Winning Instagram Story Templates For Engagement

Then you share the completed version with your audience and perhaps a fresh copy of the template so they can do their own and screenshot them back to you!

The end result? A quick way of not only entertaining your audience and getting to know them (and them, you), but you also encourage engagement. You could ask your viewers to tag you or DM you with their responses for more engagement.

Want to see more? Here’s a few examples from Easil’s collection to get you started, including holidays, music and fashion templates:

This or That Instagram Story Templates - 5 Winning Instagram Story Templates For Engagement

Think about fun ways you can edit the templates. It took me just a couple of minutes to take the “This or That Holidays” Template above and turn it into a “This or That Binge Watch” template, switching out the image and text only:

This or That Instagram Story Template example (Binge Watch Tv) 5 Winning Instagram Story Templates For Engagement

Instagram Story “This or That” posts don’t have to be about your specific industry or topic. Sometimes you can just have some fun! Although, I think if I was completely honest, it would challenge me to actually choose between some of the “this or that” options for TV shows to binge. You?

Hot Tip:

Using Instagram Story templates can help you to create something custom and unique in minutes… if you stick to the design structure of the original design.

In creating my custom designs from Easil’s Instagram Story Templates, I try to keep it simple and switch out a couple of elements, keeping to the original style of the design. Instead, I focus on directly replacing text, images or colors. Keep it simple.

And remember:  A designer created the template that way for a reason. So if we are not designers (me included) refrain from messing around with it too much!  

#4   Instagram Story Polls

Instagram Polls are one of the best ways to send a message to Instagram that you’re audience is engaging with your content. It’s easy to add a poll to your Instagram Story. But with the right template you can really make it pop!

I chose a simple recipe template in Easil:

Editing Instagram Story Templates in Easil for Polls - 5 Winning Instagram Story Templates For Engagement

Then I converted it into an eye-catching Poll template ready to add my poll. In just a few clicks, I could change the headings, remove the sections I don’t need, and make space for the poll feature. This is the part I’ll add “live” in Instagram Stories.

Here’s how it looks before I download the final image ready to add to my story:

Editing Instagram Story Templates for Polls - 5 Winning Instagram Story Templates For Engagement

Note that I added a slight blur effect to the photos so that I can add the Poll over the background image in Instagram Stories. The template I used is actually a 2-page template, so I could also choose to add a “swipe up” screen if I wish to send people to a recipe or website (or edit it in any way I like).

Then in Instagram Stories, I upload the finished image, and add my Poll Sticker. You find the Poll Sticker by going to the Sticker icons (the square face at the top of your screen) and selecting the Poll Sticker Icon, like this;

Adding polls to Instagram Story Templates - 5 Winning Instagram Story Templates For Engagement

Then add customised text to your poll. As below, you’ll be prompted to add your question as well as the two “answers” that you want to give to people as the poll options.

Get creative here… it doesn’t have to be a simple yes, no. You can add any words you like for the two choices.

Adding Polls to Instagram Stories - 5 Winning Instagram Story Templates For Engagement

You can even use Emojis, like I have in the finished poll image below!  As you can see, by using Instagram Story Templates for polls, can really make your poll stand out!

Adding Polls to Instagram Story Templates - 5 Winning Instagram Story Templates For Engagement

If you are a restaurant or cafe, this is a great way to engage your followers – involve them in menu planning and ask their opinion!  We can’t resist giving our opinion about food. Now, I’m hungry!

Hot Tip:  After you’ve gone to the effort of creating the template, use it again and again. If this was my cafe, I’d do a weekly poll about the soup of the day. Customers love to be involved week after week, especially if they are coming in to buy the soup!

Is it worth a few minutes of your time, to change the text and add a new poll each Monday? You bet!

#5  Call to Action Post

We’ve covered off on a few ways to engage your followers with Instagram Story Templates.

And really, most of the examples we’ve shown already have been “call to action” or CTA examples. Polls, This or That, Tagging, Instagram Story Highlights – they are all examples of a way to use CTAs to engage your followers.

So #5 is really a round up to give you some more examples of how you can use calls to action, specifically “Swipe Up” and “Direct Messages”.

Easil Instagram Story Templates make it super easy to create “Swipe Up” Calls to Action because they have a whole range of templates you can easily edit. Here’s some of those templates:

Call to Action Templates from Easil for Instagram Stories - 5 Winning Instagram Story Templates For Engagement

Whether it’s Swipe Up, See More, Check it Out, Shop Now… or to send a Direct Message… you can easily edit your CTA with Easil Instagram Story Templates. Most of them have the CTA ready to go, so all you need to do is edit the text to match the action you want them to take!

Hot Tip:  Swipe Up is currently only available for users with at least 10,000 followers or verified accounts, so if you don’t have it (yet) then encourage viewers to visit your link in bio.

Over to You

Are you using Instagram Stories? Would Easil Instagram Story Templates add some WOW to the Stories you are already creating?  Let me know in the comments below.

Oh and if you have any requests for templates, let me know. I’ll be sure to pass it along to Easil, but you can get started with creating your own here.

5 Winning Instagram Story Templates For Engagement (including templates from Easil)
Image created in Easil, resized from an Instagram Story Template

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015-2017. She helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
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