I love visual marketing and I love using original, visual images on Facebook, Pinterest, and my Blog.
I often get asked how to make original images without being a professional photographer, graphic designer or photoshop whizz.
Today I am starting a series of posts focused on tips for helping you easily create original images – images you can use immediately to add wow factor to your social media marketing. And we start with PicMonkey!I will admit, I have been a Photoshop girl until recently. I am not a graphic artist, but I do have creative flair and love using creative programs to make my content pop (at least just a little).
PicMonkey – the free (yes free) photo editing site.
PicMonkey is not just free, creative and useful…it is downright choc full of fabulous applications. In a drag and drop kind of way. This makes it easy to use for anyone. That includes you!
Note: if you want to take your photo creation and image editing a little further you can purchase a “Royale” membership and get access to even more great features, fonts, backgrounds and templates. But the free version is definitely a great place to start!
Let's look at some of the features:
Upload your photo or background and choose from one of the following features and more:Or how about adding some effects and layouts… Need to add a shape, arrow or speech bubble? Perhaps a funky border or style? No problem! I could go on and on about the features and functions of PicMonkey, but suffice to say it is one of those tools that you just have to play with. To give you an idea of how easy it is to use, I just created this in 5 minutes. 5 minutes of playing around with this tool and I have an image worthy of placing on my blog, Facebook Page or Pinterest:
In this case I grabbed a stock photo that I had purchased on file a while back…but I recommend you use your own photos where possible. Even if you have a semi-decent photo, the filters and tools in PicMonkey can help you to create an eye-catching, professional looking image!
Or what about those quotes that fly around on Pinterest on Facebook? Maybe you could do one for your niche or industry, using a quote that is relevant to your target market (and add a watermark for your website).
Here is one that I just whipped up using PicMonkey. Total time 9 minutes (including finding the quote):
That's it. Images produced quickly, easily, and with a whole lot of fun! I have not even touched on some of the functions of Picmonkey….but I will let you explore and have fun with it.
Update: since this article was published, another great image creation tool, Canva has been released and together with Picmonkey, Canva rounds out my two favourite tools for creating images that get shared and drive traffic. You can find out more about Canva here.
Over to you. What do you think you could use this for? Have you created any images yet for your social media marketing? Would you feel more confident trying it now that you can use a program like PicMonkey? I would love to hear your feedback and if you make some cool images, post the link to it below!
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