Infographics and Pinterest are a match made in heaven, so if you want to create infographics that get results, listen up.
In this post you'll learn 6 Essential Elements to consider when you create infographics, so you can get more traffic and shares from Pinterest.
BY DONNA MORITZ | PUBLISHED 21 JULY, 2017
Infographics have been popular on Pinterest for years now and they continue to drive massive shares and traffic back to blogs and websites.
I have written about infographics a lot on this blog, including my ideas about what makes up a great infographic.
I've also included some great tools and infographic tips for creating short infographics in this post.
But it's time for some new data and a fresh perspective on what is working NOW to help you create infographics, especially on Pinterest where they are the most successful.
The guys at Venngage reached out to me about some cool research they had completed, with some findings that are super useful for my audience.
What is Venngage? It's a tool for making… guess what? Infographics.
The Venngage team looked at 200 Infographics on Pinterest to try to work out the formula for the Perfect Pinterest Infographic.
They evaluated the infographics in terms of a range of measurements including:
- Type of Infographic
- Dominant Style
- Expected Reaction
- The number of Story Points
- Chart Types
- The ratio of length to width
They then evaluated the most popular infographic types by performance, by looking at the number of pins and likes.
Let's take a look:
Create Infographics that Get Results with these 6 Formulas
Here are the resulting 6 “Formulas” for creating the Perfect Pinterest Infographic:
So, let's break these findings down into 6 ways that you can create infographics that get results:
1 Pivot Your Theme to Leverage Popular Infographic Topics
So, we know from Venngage's results that the most popular infographic topics are:
If your industry is in one of the big 3 most popular topics, you are off and racing.
If it doesn't cover one of these top popular topics directly, you still may be able to leverage itin order to create infographics that get results.
Perhaps you can create an infographic about an element of your industry that has any cross over with another industry, ie
- Marketing Tips for Authors
- Travel tips for Speakers
- A fun food Analogy of some sort
Get creative with it!
2 If You Can't Be Funny, then Be Helpful
You can see from the Venngage's results that funny content wins when it comes to content that moves us to have a reaction. Create infographics that make us laugh!
Venngage coded the infographic reactions as one of the following:
- Funny or cute: enticed them to laugh or an “awww”-like reaction such as seeing a cute kitten.
- Challenging: the infographic challenged thinking or took the viewer out of their comfort zone – for example, a chart showing the number of deaths caused by Malaria.
- Useful: the infographic provided helpful, practical information that helped the viewer with something they could use in real life.
- Aspirational: the infographic was motivational or inspirational and helped you to achieve something you want.
- Surprising: the infographic content gave some sort of surprise in that it was not expected or counterintuitive in content type.
- Interesting: the infographic was interesting or newsworthy (though perhaps not directly practical).
Funny was the big winner! You can't look past the humour of the Oatmeal in this next example (click to view full infographic) – especially if you are not a fan of bad grammar:
But if your topic doesn't lend itself to humour, then at least be useful.
Practical content or Challenging content was a close second to funny content.
So how can you incorporate this into your design when you create infographics?
My team created this infographic with Razor Social – it has a little humour thrown in, but the focus is on being helpful to social media marketers with a list of top tools they can use in their daily work.
3 Keep it Simple
The results are in! You don't need to create infographics that make our eyes glaze over from too much complexity.
And if you follow my blog already, you'll know I am always preaching to keep it simple.
I am not a fan of infographics that are data-filled and boring.
So I am pleased that informational (and helpful) infographics were the most popular of all:
And… would you believe it (I certainly do) that complex, statistic-filled, data-heavy infographics performed the most poorly of all.
People want the quick win, the answer to their challenge, immediate entertainment and instant value.
They don't have time to sit and work out what your infographic means. It has to be super clear and super useful, entertaining or funny.
And easy to process.
Create your content so that it is easily digested in sections, and with established flow from section to section.
Surprisingly, text-based infographics also did very well. Text helps to explain the story or data. They work hand in hand:
4 Choose Your Fonts Wisely
Fonts are vitally important when creating an infographic. They need to be easy to read, eye-catching but not too overpowering.
And you definitely shouldn't have too many fonts, battling it out for attention.
Results of the study showed that the most popular fonts for infographics, were Serif fonts followed by Sans Serif and then a mix of both.
But in reality, picking the right font depends on so many factors. Find out more about infographic fonts and styles (and more) in the article below (click to read)
Oh and note the superhero-friendly font:
Venngage recommend that you consider the tone of your infographic (playful, serious etc) as well as the audience you are creating the visual for.
Your fonts should be tailored for the type of content and audience the infographic is designed for. Just like in the example above!
5 Don't Go Crazy With Color
In their analysis of a huge number of infographics, the team at Venngage found that we prefer the following types of infographics based on color:
- 2 colors
- 3-5 colors
- > 5 colors
The takeaway? Use as few colors as you can. Oh and red and yellow palettes were the most popular.
Personally, I like the colors to pop, so I don't mind additional color if it is not overbearing.
This is a great example of an infographic with just a couple of colors and accents that pop. It engages you without being overbearing:
And this infographic includes some super helpful information, so it ticks a lot of boxes!
If you are going to reduce the color palette right back, make doubly sure that those 2-3 colours are an exceptional combination!
6 Create Infographics that are Long for Biggest Impact
The results showed that longer infographics (almost 9x its width) were the most popular on Pinterest.
I must admit this surprised me a little… as I was thinking that people might be getting a little sick of the super long infographics.
I even wrote about how we can create shorter infographics to catch attention here on this post about infographic tools. I still think shorter infographics have their place, especially if you are creating your own and have limited time. At the very least they are better than posting a portrait-size image.
But it seems that big, long infographics are still popular, so if you can go long – do it!
Depending on the content, super long infographics are often more easily designed by a professional – so make sure you budget for it.
Also ensure that if you go to the trouble of designing something super long (and awesome) that you capture the traffic it brings.
Make sure to embed the infographic on to a really really important page of your website to make sure you get traffic to the right place.
Ready to Create Infographics?
So, armed with all of those tips to help you create infographics, where do you start?
You can go one of two ways with infographic design:
- Use a designer or illustrator
- DIY design the infographic.
In this post I explain how the storyboarding process works when working with a designer or illustrator.
It's important that you work together with your designer to create the flow and message of the infographic.
Now, in the past it wasn't that easy to DIY your own infographic – especially if you didn't have a lot of design skills.
But these days you can! DIY can also be super effective, as we have so many fabulous tools available to make it easy for you with templates. Here are a couple to get started with:
Easil Infographic Templates
Easil is a simple drag-and-drop design tool that allows you to DIY your marketing content like a pro in seconds. They have awesome fonts, templates, images… but I just love their infographic designs.
Here are just a few of them:
I like that Easi's design templates are not super long (even though super long infographics perform best). It's good to mix it up a little with some shorter designs, and allows you to get something created quickly and easily.
It also keeps infographic design accessible to every business owner as this tool is so easy to use.
And the finished product looks pretty amazing!
Venngage Infographic Maker
I can't miss mentioning Venngage as they went to the effort of collating all this information.
Their templates, styles, and number of options have a lot to offer, so if you haven't discovered this tool yet, then check it out.
And if you have tried Venngage before then I recommend you check them out again…. as they have a huge number of templates and design styles, such as layouts, statistical, informational, Process, Comparison, Timeline, Geographic, Charts and Tutorials – so many to choose from.
All in all, Venngage offers a pretty solid tool for creating infographics and a reasonable starting price of $19 per month (to remove their branding and get access to more premium templates).
These are two tools that have some of the freshest designs all round, and will allow you to create infographics and get started!
Over to You
What did you learn about infographics that you didn't already know?
Will it change how you create and share them?
Let me know in the comments below.
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