Video is huge at the moment. Not just the You-Tube variety, but the short, 15 second, made-with-your-smartphone type of video.
Creating video has never been easier.
In this post, I show you some awesome mobile apps for creating video like a Hollywood Pro!
These apps are so easy to master, you can start using them NOW to Create Video with your Mobile Device.
I recently wrapped up a fabulous few days at Social Media Week in Sydney where I was on a panel (with Zach Kitschke from Canva, Christina Butcher from Hair Romance and Naomi Shepherd from Facebook). I also held a masterclass on how to create visual content that people love to share.
There was some discussion about creating video during both sessions, and I loved that. Because never before has it been easier for us all to create awesome-looking visual content. I am no expert at it, but that's the point – you don't need to be!
Android users: I'm sorry not all tools are available on Android yet, but skip to #3 as I have included one that is!
So let's jump in and take a look at 3 awesome tools that will have you creating your own cool videos in no time:
I love this little app because Videohance does something very very cool. It doesn't just allow you to edit videos – it allows you to edit videos in real time – while you are watching your video – so you get instant feedback. It's that easy!
Videohance also allows you to add some really cool light leaks, adjust the exposure, brightness and contrast and overlay instagram style filters.
You can add highlights, shadows, frames and more and best of all it does all of this to your videos while you watch them, so you can see the changes immediately. You can even add multiple looks and layers.
Again with the “real time” feature you can test out a few options and pick the ones you like! To see what is possible with Videohance check out their promotional video below:
Here are some of the features according to Videohance:
- Real-Time Power: Ground-breaking real-time GPU engine lets you adjust multiple looks and layers on the fly and stay in the creative flow
- 8-Way Power Controls: Contrast, saturation, white balance, hue and more – all on the fly and in real-time
- 50+ Authentic Textures: Light Leaks, Grit & Grain, Vintage Film Leader, Animated Elements, Vignettes, Adjustable Blurs, Gradients
- 40+ Look Presets: Vintage Film, Black & White, Fashion, and Hollywood Looks
- 25+ Frame Styles: Grunge, Trendy, and Classic
- Add Motion to Your Photos: Create an animated slideshow with your photos
- Multiple Clips
- Add Music (and adjust your audio volume)
- Trim & Split Clips 8 – you can edit to any length and split your clips into multiple clips.
- Use the Photo Motion feature to give photos life with pan, tilt and/or zoom motion.
- Share directly to Instagram, Facebook, YouTube, WhatsApp, and more
All of this allows you to create videos with an amazing look, create an animated slideshow, make a video montage, give your old videos new life (or rescue old videos that are too dark and boring) and edit like a ninja – right from your phone!
Check out the iTunes page here for a list of tips for how to use the app.
What are you waiting for? Grab it. Play with it. Share your video brilliance!
PS the makers of WordSwag (another fave of mine) made Videohance. The coolness continues…
2. Adobe Voice
I can't wait to get creative with this fabulous app. Want to tell your story? This is the app for you!
I can't possibly do Adobe Voice justice, so here is a video about what it is and what you can do with it:
Great, hey? OK so if you are not convinced, here is another cool video from the team at Adobe Voice.
It explains how the music and the voice of a story is where the real emotion comes through – true that!
I love visuals but the idea of Adobe voice is that the story and the voice comes first – brilliant concept!
3. Timelapse Video Tools
If you have been living under an Instagram-filtered Rock this last few weeks you may have missed the release of Hyperlapse. Click here to read all about it and watch the video.
I also wrote about Hyperlapse here in this article (be sure to check out the awesome “bikerlapse” video around Melbourne. Super cool).
But what about Android? Here is a tool that you can use to speed up time and create timelapse videos with your Android devices:
Framelapse brings hyperlapse quality videos to Android devices. Obviously I have not tried it as I am a Mac girl but judging by the reviews it looks like a great alternative to Hyperlapse for Android users.
Check it out here on Google Play and watch the video below:
So now you have a few options, get creative and make some short video. And here's a hot tip:
Hot Tip for Sharing your Videos
Here's the thing. While YouTube can be great for SEO and embeds well into your website it really is worth considering how you can share your videos direct to the platforms where your users hang out.
This could be direct to Instagram. Yes you are restricted to 15 seconds but it keeps your message succinct…. and even movie trailers are released on Instagram these days, so get creative with it!
This could be direct to Facebook. I know that there are many reasons for embedding your video on the platform that you own (your website or webshow site) and/or sharing from your YouTube channel for SEO purposes, but there is no reason why you can't experiment with uploading videos direct to social platforms.
In fact lately Facebook is showing videos to your fans in higher numbers if you post direct to Facebook than if you share from another platform like YouTube. We discussed this on the panel I mentioned at the start of this post.
Gary Vaynerchuk talked about this recently in one of his #AskGaryVee episodes – if you skip to the 2 minute mark you can hear him answer a question about it (but seriously, watch the whole thing :o)
I am seeing data that shows me that if I put the video in natively and uploading it versus linking it vs linking it to youtube or my website about 20,000-30,000 more people see the video. I care about them seeing the video. I don't need to feel good about where my traffic comes from” – Gary Vaynerchuk
Remember, this is about telling a story.
Yes, your most important content should always be housed on your website, but experiment with the best way to reach your audience.
Sharing it direct to Instagram or Facebook could be a wise move! And there is no reason why you can't do both!
Feeling creative? Leave a comment below to tell me if you have used any great video tools that I have missed – especially those that help you create short, engaging video!
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