There are many social media management tools, but one stands out amongst the crowd more and more each year – Agorapulse. I have used Agorapulse for Social Media Management for a few years now, and I love it.
In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will too.
BY DONNA MORITZ | UPDATED 2 APRIL, 2018 | CONTAINS AFFILIATE LINKS
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Meet Agorapulse for Social Media Management
There are many social media management tools that deserve a mention here. I have used many of them at one time or another, including Sprout Social, Hootsuite, and Buffer.
I won't go into their features here. They are solid choices.
But I switched to Agorapulse a few years ago now and it has been my No 1 choice for social media management since that time. You can read about some of the feature comparisons between Agorapulse and other platforms here.
But for the purposes of this post, I want to just focus on Agorapulse so you can consider it as a tool in your arsenal.
In fact, it could literally be the main tool in your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it doesn't have too many extraneous features that you never use, making you think “what's that used for?”. It's practical, no-fluff and super easy to use.
Dare I say, it's even fun (but we'll get to that). Let's take a look at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Why I LOVE Agorapulse for Social Media Management
Oh and before I begin… I should mention that I don't necessarily use EVERY single function at the same time. I do use a couple of other tools for some functions. But I love that Agorapulse has a suite of features that really do cover most of your social media marketing needs.
In fact, I have been gradually moving a lot of the features I use on other tools over to Agorapulse. It's hard not to want to stay “in” this tool as it is so user-friendly and fun to use. I have also taken on a brand ambassador role with Agorapulse since writing this post. The post has been updated but my genuine love for this tool and the fact that I can't do without it in my toolbox has not changed.
The Agorapulse Team and Culture
Let's start here. Because without this, the rest of the things I love about Agorapulse mean nothing.
Customer service is at the core of business at Agorapulse. If their customers are happy and using their tool in the best possible way, (and they get results), then everything falls into place. Their team focuses on customer experience more than anything else.
Agorapulse also listens to customers about what works, what needs improving and what they can build next. So, you are not just a customer but part of a company where your voice will be heard. In fact, many of the current features that I am about to talk about came from customer recommendations and feedback.
Caring about customers is why Agorapulse has shot up the ranks as one of the social media management tools with the best reviews and customer satisfaction.
I've outlined all 12 reasons why I love Agorapulse below, but let's start with a video overview of their recent (awesome) update – then I'll break down the key features. There's a lot to like:
Impressive, right? Let's jump in and take a closer look at the features of Agorapulse:
1 Inbox Zero
There is nothing better than seeing this:
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has just one column for me to respond to notifications and mentions.
To me, that's “one job” to finish each day. And it's actually almost enjoyable to clear out my inbox.
It's focused, it's simple and it is super easy to use, so you won't miss a mention!
Here's an overview of the dashboard:
As you can see above, the Dashboard gives you an easy-to-navigate view of:
- Your accounts on Twitter, Facebook, LinkedIn, Instagram and even YouTube.
- Your inbox (where all the posts you need to review or respond to can be found). Your inbox items are highlighted as items To Review for each platform.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for engagement where you respond and engage via likes, retweets or replies.
You can also click on a user's profile to expand it. You'll then see all the information you need – right within Agorapulse (including any previous interactions). Just like you can see here for Nicky's Twitter account:
Just one click and you can see if you have a history with the user and the conversations you have had before. This means you can give the right people the right attention at the right time.
Let's break this down a little more…
I can easily see how many mentions and DMs I have in my inbox. If I am looking at this tweet from Ravi, I can see how many tweets I have to review and I can review or respond to his tweet. It's the same for other social channels – all of your engagement is in one place.
I know, I know, my inbox is not empty in this screenshot. But it will be when I have finished writing this post! I don't always get to inbox zero every day but I get there often enough to LOVE that “Congratulations” screen!
It's easy to check all your mentions. You can even filter by message or mention type as follows:
Then simply review the posts you have replied to or dealt with. Once you reply to a post, it is automatically marked as reviewed.
Or you simply click on a post to review it without replying.
In the following example from Nicky, I can choose to reply (or reply by DM), review the post, assign it for someone else (more of that later), retweet it or “like” the post – all from within the same dashboard area on Agorapulse.
If I switch to Instagram, for example, it's similar. I can see all of my recent engagement, I can expand on posts or see more information about a user. I can also follow and unfollow.
Being able to see ALL of your comments is handy on Instagram, where you usually can only see the last 50 mentions on your feed. If you have a high number of followers it's impossible to keep up with mentions. Agorapulse changes all that which is huge for influencers and brands.
Excited? Now you can engage with ALL of your mentions, even if you are a little late getting to them.
And of course, I can also easily engage by switching to Facebook as well.
Note: You can engage on Facebook, Twitter, LinkedIn, Instagram and YouTube – keeping your conversations going in real-time!
Agorapulse keeps all of my engagement in one place. I rarely miss a mention (rarely.. let's face it, I'm not perfect). Regardless, it often brings me back to:
Ahhhh, exhale and pour yourself a glass of wine!
2 Easy Publishing and Scheduling
Now that we have covered off on the all-important function of engagement (which is why I love Agorapulse the most), let's take a look at posting and scheduling.
As far as a publishing tool goes, Agorapulse is one of the easiest I have used. It's a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as an official Instagram Partner).
You can easily customise the posts to suit each platform. I probably don't even need to go into detail about it here, as it's super intuitive to use. You, (like me) should be able to work out how to schedule a simple post, easily and without instruction.
Here's how it looks when I schedule a post to Facebook:
Scheduling is easy with Agorapulse! I can:
- Publish immediately
- Queue my post (more of that later)
- Schedule the post in the future for a specific date and time.
It's also super easy to schedule the same post to go out on different platforms, on different times, while being optimised for those platforms (changing the text or image size).
For example, I can post the same post that I posted on Facebook above, but optimize it for Twitter, adding hashtags or maybe using a shorter description than I would add on Facebook:
One feature I particularly like is the ability to type “@” and then the name of the user and Agorapulse will bring up the possible accounts you can choose from on Twitter and Facebook. See how Agorapulse suggests additional accounts when I start entering their company name:
This helps you to tag pages and profiles quickly and saves you time searching for the right people to add.
Another way you can use tagging is to tag Instagram users or to @mention LinkedIn Pages or users that have previously engaged with your Page.
You can also schedule easily to LinkedIn:
We will get to Instagram in a moment, but for now, please know that publishing your content and scheduling in advance on Agorapulse is super simple! And as I said, you can also now auto-post to Instagram with Agorapulse as they are an official partner and have access to that new feature via Instagram's API.
Oh and they have a pretty slick calendar view too, so you can see all your posts ready to go across all the platforms.
And it's colour coded for people like me who need that extra level of visual organisation. Winning!
3 Get to Know Your Best Advocates
When it comes to social media it's not about collecting followers. It's about engaging with them.
As I shared above, Agorapulse allows me to easily track and engage with my best advocates using the “Fans and Followers” feature. From within your Twitter account, you click on “Fans and Followers” and then filter your search under “All”, “Favorites” or “Top” users as per below.
In this case I searched on my top 100 users under “TOP”.
With favorites you can add a star to profiles to “favorite” people you want to follow closely in Agorapulse. This way, you have their posts easily accessible in their own thread! Now it's easy to engage with them and retweet their content!
You'll also see rankings for the following in just about every profile view on Agorapulse:
- Engaged – the person has mentioned you (directly, or through a reply to a conversation) or sent you a DM.
- Ambassador – this person has retweeted you or posted links to your website.
- Influencer – this person is often retweeted (more than 20 times during the last 30 days).
In Nicky's case, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I should be engaging with (and I do!):
On Facebook, this function shows you who has mentioned your page, and how many times they have liked and commented or sent you a message, as well as their last interaction with you. You can also ban them from your page from within Agorapulse, although I hope that happens rarely!
On Instagram you will see who has left comments on your post, their total followers/followed counts and you can follow or unfollow from within Agorapulse.
These basic metrics give you a clear picture of who follows you, promotes you and engages with you the most. You can also:
- set up custom groups of followers within Agorapulse's dashboard
- search on all their interactions
- search on their messages, and
- add personal notes.
On YouTube you can see those who have engaged with your videos. Which is awesome because it's hard to keep up with comments and remembering to check them. Bringing them into your Agorapulse dashboard makes life sooo much easier if you are working across multiple social platforms.
All in all, when you have all of this information via Agorapulse, you can use it to engage in positive communication with those people. Maybe even reach out to them to thank them or surprise and delight them in some way!
4 Moderation on Autopilot – say Goodbye to Spam!
This function is like heaven to me. Agorapulse describes it as being able to “tag, bookmark, hide, delete or assign content … while you sleep”. All by using Moderation Rules.
I love this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I can deal with them in two ways:
- I can filter my DMs so I don't see most of them in the first place. This is where the magic happens. You can set up filters to weed out “most” of the bad DMs. Not all (sigh) but most.
- I can then filter my feed by DMs or Mentions. I usually go to DMs and clear them out pretty quickly. To be honest I get so many DMs that are spam these days, it's hard not to miss the good ones. Auto DMs have literally made DMs useless to me, which is a real shame.
Filtering and moderation works for all account types but I mainly use it for Twitter to “mark as reviewed” all the Auto DMs that come through saying “thanks for following”:
It mainly filters out the auto-DMs, and yes I am sad that it catches some real ones as well, but you have to choose your battles!
And the moderation rules are not just about spam. You can use them in many ways to
- filter out content to be responded to – on any platform. Maybe you want to have all the posts featuring a particular hashtag to be tagged in a certain way – so you can respond to them later.
- filter out those people that are SUPER engaged and post all the time so that you don't have to see every Tweet in Agorapulse – just repond to them occasionally or natively in Twitter.
- create custom tags for tweets and comments so you can categorize and search on them later!
- create custom searches for keywords that you want to track
- if you have one of the “large” level accounts (best for small agencies) you can have posts assigned to a team member (see 11 below).
Basically the moderation function is just another bonus reason to consider Agorapulse for social media management.
5 Advanced Monitoring, Search and Reports
Think of Agorapulse as your own personal private investigator. You can use the Monitoring function on Instagram to:
- Perform hashtag searches.
- Perform location searches.
What's so great about this? It opens up a whole new world of possibility for finding (and joining) conversations around any topic you like (including your brand).
The potential for location-based businesses is huge with this feature, especially tourism.
When it comes to reports, Agorapulse really excels. With one click you can create a report that is easy to decipher and easy to produce. GREAT for showing clients!
Agorapulse Reports help you to break down your audience in a way that makes sense:
The detailed reports can also help you find a range information including:
- your best performing content (ie posts, tweets etc) based on engagement and reach
- evolution metrics over time. Agorapulse automatically compares metrics over time and gives you a quick reading re whether a particular metric is increasing or decreasing over a period.
- community management statistics such as response time and response rate
- benchmarking your Facebook Page against competitors
Your best performing content is easily analysed and presented in report form. You can even download it as a csv file to show the people/clients/team that needs to see it the most.
For social media managers and agencies this is huge, as it allows you to provide easy-to-read data to your clients.
Here's a section of a report showing some of my recent content on Instagram:
and here's a report showing recent Facebook posts:
You can also take a peek at your competition!
Just about everyone I know who uses Agorapulse for social media management raves about the reports. They are pretty special ;o)
6 Evergreen Content
Agorapulse's queue feature allows you to publish your content on a repeated, evergreen basis using smart categories – a lot like the way in which Meet Edgar allows you to set posts to be scheduled at certain times of day based on certain categories. I use it for Facebook and Twitter.
If you are using a tool like Meet Edgar and want to cut costs, then consider Agorapulse's evergreen content feature instead (and you get the bonus of all the other Agorapulse features).
Here are a few things to know about using Agorapulse for repeated, queued content.
1 Setting up your Queue categories is super easy.
With Agorapulse it's super easy to set up and name your queue catogories, and add your schedule for posts to be published on. Then the process of adding content is very intuitive. As you can see, it's a slick dashboard (the user experience is awesome).
Firstly, you need to name and set up your content categories (all colour-coded and ready for action!).
Once you've set up your categories, all you have to do is add times to the schedule, like this:
Then I need to add awesome content to each of the category queues!
2. Easily preview content for each social network.
Agorapulse gives you a handy visual/image preview of the post, to show you how it will look on the newsfeed of the platform you choose when you publish it.
Here's an example showing what my Facebook post will look like, ready to add to the queue:
3. Choose to schedule your posts to a specific time slot, or add each post to the Queue of your choice. As you've already set up your queue in Step one, this part is easy. Your Queue, filled with posts (and ready to go) will look something like this:
Once a post is published, it will return to the bottom of the queue, waiting to be queued again.
Aside from using the queue function for repeated content, you can also choose to either:
- add a post to the schedule as usual or
- repeat your post a certain number of times (when you do this you will set the minimum number of days between repeats of the post). Note that you can do this for Facebook but you need to be aware of the Twitter rules against duplicate content – see below.
3. You can pause the Queue (quickly, and at any time).
I love that Agorapulse has added a pause button. If there is a natural disaster or for some reason it's not great timing to post, you can easily pause the queue with one click.
Perhaps you want to pause a seasonal queue of posts at Christmas… it's easy with the pause button!
Meet Edgar has a pause button and it was something that I really wanted to see in any tool that I chose to replace it with. I asked Agorapulse to add one and they did (they always listen – never be afraid to mention suggestions or give feedback!).
4. Use the Queue function to announce Facebook Lives
The queue function can be handy for announcing events like a Facebook Live (if you hold them on a weekly or regular basis). Share your content that needs to go out weekly in a queue at a certain time of the week. I'd recommend you vary the posts a little to keep the content fresh and more eye-catching.
Twitter and Agorapulse
Twitter posted about new guidelines or “rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules are not actually new as discussed in this post by Agorapulse's CEO Emeric Ernoult. It's just that now they are making a bigger point of saying they will enforce them.
Basically this mean that we can no longer simultaneously post identical or substantially similar content to multiple accounts. This also applies to duplicate content in the same account.
Lets's take a look at how you can still post to Twitter with Agorapulse while complying with the rules, so when you draft an image like this one to post to Twitter, you comply with the rules.
Note that you can choose to to queue or schedule your post to Twitter. Here's where we need to consider Twitter's rules and comply with them. You can do this a couple of ways with Agorapulse:
1 Agorapulse blocks ability to post duplicate content to Twitter accounts
If you look more closely at the image above, you'll see that Agorapulse blocks my ability to post duplicate content to more than one of my Twitter accounts. The tool recognises that I am posting to Twitter! This helps ensure that I adhere to Twitter's guidelines.
2 Content Variation Tips
Here is how I use Agorapulse to save me loads of time and stay out of Twitter Jail. With Agorapulse, you currently have two options for repeating a link:
- You can choose to Schedule your post once (or more than once if you vary it). To do this, simply add your post, then choose the date and time you want it to go out out at. If it will be published more than once, you'll need to edit the repeated or duplicate tweets so that they're not “duplicate” content. More of that is below.
- You can choose to Queue your post once or more than once with variations. Agorapulse recommends this: when you’re queueing content for Twitter, make sure that you don’t select the option to “re-queue multiple times.” You can still use this feature for other platforms, but this is where you’d end up in violation of Twitter’s rules. When I choose to do it this way, I make sure it's a unique post, then add it to the top or bottom of the queue (ie I choose “queue next” or “queue last”).
I also use Advanced Scheduling to publish one tweet, and then set that tweet to repeat a certain number of times. Below, I have set it to post no more often than every 7 Days, and up to 6 repeats. Just don't forget to edit the repeats!
Once I schedule the 6 x repeats, I can easily see those posts in my schedule. I would go straight in and change them to new text, emojis, images or hashtags. Do this immediately – don't do it later or you will forget.
Note: It's ok if the link stays the same when you edit your posts. It's the text that you need to change each time.
I had been using Advanced Scheduling in this way for a while now to post new content – well before the new “rules” were announced. I like to mix it up and it's better for engagement.
Don't forget Bulk Upload! Agorapulse also allows you to bulk upload up to a 100 pieces of content at once by using a pre-populated CSV file. This includes your photos and also can include content from any RSS feed! You can also use this to curate content from other sites and save hours!
What's coming for queued content?
The team at Agorapulse is working on a tool to make the variations of tweets easier for us, so we can still get content out quickly and play nice with Twitter. This will be new functionality that will enable us to repeat our tweet variations quickly – all in the one easy interface. I'm looking forward to it. I'm sure it will be a timesaver!
7 A Killer Mobile App
If you are out and about and you need to clear your inbox, the Agorapulse app is something you will love.
It's available on Android and iOS and it's super slick to use. I often prefer to use the app vs desktop to process my inbox as it's so easy to review and process mentions and messages.
8 Posting to Instagram
Agorapulse is a proud Instagram partner. This means that you'll always get up to date functionality as the Agorapulse team keeps abreast of what can be done in partnership with Instagram. So they are often adding new features.
If you have one of the business accounts with Agorapulse you can auto-schedule to Instagram. This means that you can now plan your content ahead of time and click to post on your phone when you are ready OR you can auto post.
Just make sure that you don't forget to engage if you autopost….posting is just part of the process. You need to follow up on comments and replies. And with auto publishing off, Instagram Story content can be scheduled and sent to your phone, as well as video.
An added bonus is that you can now get your Instagram Story stats/analytics via Agorapulse. As you may know, they disappear after 24 hours on Instagram. Agorapulse keeps them permanently!
I believe that Agorapulse is the only tool that offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting (including Instagram Stories)… so it's a win-win-win if you have a business account. Most Instagram tools that give you reports require you to pay a separate fee!
All you need to do is:
- Download the Agorapulse app and hook up your Instagram account.
- On Your app or desktop, schedule your Instagram post (add photo and caption) then schedule the date and time you want to publish it. You can choose to switch on Auto-scheduling or you can use the app to link through to Instagram and post the image.
- If you post manually, will receive a notification via your mobile app when it is time to post. Simply click “Publish” and you will be switched through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description will be copied and you need to paste it into the Instagram app. Check you have hashtags added as necessary and you are good to go!
Agorapulse adding these features (that normally require us to use a separate tool) saves a lot of time and money. It's just one of the reasons why I love Agorapulse for Social Media Management.
If you really need one more reason to check out Agorapulse then here it is.
They have some of the best pricing of any of the social media management tools.
Prices start at $99 per month for small/solo businesses with increasing prices for medium, large and enterprise businesses. You can find out more about pricing here.
My friend Ian Anderson Gray put together a cool interactive pricing tool that compares Agorapulse with its competitors. You can check it out here:
Brought to you by Seriously Social with Ian Anderson Gray
10 Responding to Ad Comments
Here's where we get to some features that are for the higher level of membership on Agorapulse.
The ability to respond to ad comments starts at Medium Level of Membership (starting at $99 per month)
Keeping up with comments on ads is difficult for both Facebook and Instagram ads. Agorapulse pulls in the ad comments to your inbox and allows you to see them and engage with them easily.
If you run ads and know what it is like to keep up with the comments (including the spam), then you will know that this function is bliss for ad managers and page admins. Bliss.
11 Team Communication & Delegation
As easy as Agorapulse is to use, you don't have to do all the checking and engagement yourself… It's a dream for delegation.
If you are a member of Agorapulse's Large level account (starting at $199 per month), then you can upgrade to team approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer service brilliance:
If you are a growing team, this feature is a good one to upgrade to.
Oh and guess what? Comments and teamwork happens in real time. So if Joe and Jess are online at the same time working on the same account, there won't be double-up. You can see what your team is doing in real time.
12 Bonus Free Tools
You can also take advantage of these free tools on their website including:
- A Facebook Page Barometer – to see how well your fan fares against your peers, and to test your engagement.
- A Twitter Analytics Report Card – to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right now.
Ready to give Agorapulse a Spin?
I have a hunch that once you check out Agorapulse for social media management, try some of their free tools and take the free trial for a spin, you will be as hooked as I am.
Over to You
Now you know why I love Agorapulse for Social Media Management. What do you look for in a Social Media Management Tool? Tell me in the comments below.
* This post is not sponsored, but I am a partner with Agorapulse, so this post contains affiliate links. If you choose to upgrade to a paid account on Agorapulse using my link, I will receive a commission. Please know that I only recommend tools that I use and love (and I've been loving this tool for years so it's high time I told you about it). I want you to be in good hands.
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