It can be hard to find the right social media marketing tools for your business with so many choices available.
These are social media marketing tools I have used in my business on a regular basis. Now YOU can use them in your business and benefit from them too!
BY DONNA MORITZ | UPDATED 8 MAY, 2018 | CONTAINS AFFILIATE LINKS
But first, let’s discuss my criteria for this post. I wanted to share social media marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year.
And they have to be magic.
What’s my criteria for “magic” social media marketing tools? It’s that they have some feature or result that literally transforms your business, either through content creation and sharing, productivity, results, engagement, growth. They don’t have to be social media and marketing tools that directly involve posting on sites like Instagram or Facebook but do have to help me manage my social media in some way – even if it is just about saving me a ton of time and resources so that you can focus on the things that matter in your business.
Let’s jump in and take a look at the social media marketing tools:
9 Magic Social Media Marketing Tools
(and why they are Magic)
#1 Image Optim
ImageOptim is a free app that allows you to optimize images so they take up less disk space and load faster. As I write a lot about visual content I need to post a LOT of images on my blog – so this app has been an awesome find.
I was already using either Photoshop or Compressor.io to compress my images, but ImageOptim takes it a little further and squeezes more juice out of your images (more heavy kb juice that is).
The Magic? You simply drag and drop your image into ImageOptim and it does its thing – no need to resave the image – your image file name is kept the same but the magic has been applied, which is one of the reasons I love it so much.
Ok so I have mentioned Ontrapages in one previous post just after I had started playing with it, but I just have to mention it again because… magic.
You can pick your colours, fonts and backgrounds and change around elements from a drag and drop menu of design blocks or elements.
It’s free for up to 10 Ontrapages and 3 Ontraforms (which are slick webforms and popups). It’s only $15 per month ($99 per year) for extended functionality: no branding, you can use your own domain and you can hook it up with any CRM.
I am gradually moving all of my landing pages over to Ontrapages. I highly recommend you check it out as a tool you possibly can’t do without in the next year.
The Magic? It feels like fun to use this tool. I liken it to playing with lego – you can add or remove blocks and create whatever you want. Use the templates, create your own … either way, the end result is pretty awesome!
#3 Brain FM
Oh my goodness. I am loving this tool. If you are like me (I’m a creative type so my brain is always buzzing with ideas… then you will love Brain FM for getting your productivity back.
It’s basically a radio station for your brain – using scientifically proven audio brainwave training (backed by 180 studies) and special EEG technology. It works best with headphones on.
You can use it for focus (which is what I use it for mainly) relaxation and sleep.
The best part is that you get a bunch of free sessions to try it… and then the monthly or annual subscription is super affordable. Do yourself a favour and check it out.
The Magic? Many people get results in as little as 30 minutes. My first 30 minute session I smashed through a task that I had been struggling to finish. I’ve been quite productive with every time block I use it for since!
Yes I did mention Wisestamp here , but I wanted to mention it again for a different reason.
I’ve used Wisestamp as my email signature across Gmail account for around a year now. But recently I discovered a way to use it that has been great.
You can easily click on the Wisestamp icon in Gmail and edit the signature to show your latest event or promotion. It’s a cool little feature that allows for such a quick edit.
Now I can always make sure I have my email updated to show the most important information quickly and easily.
The Magic? It’s amazing how many emails we send per day. We often focus so much on our email from tools like Mailchimp, Aweber, Infusionsoft or Ontraport, that we forget that we also send a lot of emails through a tool like Gmail. Wisestamp was a surprise to me in terms of how I was not using it to its full capacity – it’s a magic little marketing tool. If you are using Wistestamp already, revisit your dashboard and add in the feature to promote something!
I have professed my love for Agorapulse many times but a tools list would be empty without it – purely because it is the engine that drives the promotion of my blog and engagement with entire community.
- Management of all of my social media engagement in one place for Twitter, Facebook and Instagram
- Awesome, detailed, easy-to-follow reports – perfect if you are reporting to clients or team members.
- Easy Publishing and Scheduling – Agorapulse gives you many ways of scheduling from posting a single post to scheduling many posts over a period of time including queue functions.
- A focus on getting to “inbox” zero! AgoraPulse’s inbox-like layout means it is easy to see what you still have to respond to.
- Being able to easily find out who is engaging with your content and who your brand ambassadors are – AgoraPulse’s user profiles also allows you to quickly see who is an influencer.
- Awesome moderation rules to process tweets and control spam (never have to deal with annoying auto-DMs again!).
- Evergreen content for posting to Facebook and Twitter. Agorapulse keeps up with any changes to rules around duplicate content (ie Twitter) and makes modifications to the tool so that we can comply and use best practice.
- The Ability to work in teams – easily assign tweets and messages to team members to get stuff done! And you can post in real time and see what other team members are posting in real time.
- A killer mobile app – using the app on your mobile is seamless and doesn’t feel like a clunkier version of the main app. It has a comprehensive list of functions and saves me hours.
- The ability to respond to Ad Comments straight from the app – something that can be hard to do when you are managing social media profiles and ads.
- Auto-posting to Instagram. Agorapulse is an Instagram Partner, so expect to see them keep across all new changes to Instagram.
And more. If you are looking for a social media management tool that does a lot more for you and saves you hours (with a great customer service team behind it) then take Agorapulse for a spin on a free trial. And if you want to read more about any of the functions above – check out this post.
The Magic: That feeling when you reach Inbox Zero – it might not happen every day but the very fact that I am on top of my social media engagement makes me feel a sense of relief. Social Media can take over your life and having a good strategy (and a great tool) to help you manage it is paramount. But Inbox Zero is just one small part of all the great functions you get to use with Agorapulse (as outlined above).
If I was to be restricted to just one tool – this would be it. Disclosure: After many years of using and writing about Agorapulse, I am now a brand ambassador for the company. My tendency to shout about it from the rooftops has always been high, and will remain so. :o)
#6 Place It
LOVE this tool for being able to easily create the most awesome branding image mockups and demo videos. Placeit allows you to take any of your branding images, logos, photos and place them into pre-designed images ranging from technology devices to apparel.
You may have heard of Placeit and maybe used it a while back. I would suggest that now is a great time to revisit Placeit and check out their templates. Because a lot has changed, and a lot has been added.
The Magic? If you are creating online courses, social media images, webinars, products or basically anything that involves showcasing products and images of your brand, this tool can literally create visual magic and make a small biz look like a big gun. Check it out!
I have used Buzzsumo for many years and love it. I wrote about it in more detail here. This tool tells you what is working, what is getting shared and who is sharing it in your industry over any topic or content type you search on.
- searching for keywords/phrases to find the most popular blog posts
- find out who writes those blog posts around my target topic
- find the influencers or websites sharing the content I am interested in.
- locate trending content that I can share around a topic
- get alerts for content containing my name, business or content
- get detailed reports.
The Magic? There are a thousand ways why Buzzsumo is awesome and you should check it out, but the magic to me is the way Buzzsumo acts like a crystal ball for seeing what works online in terms of content. The Google Chrome Plugin just adds to the magic.
Reflector App (2) has been awesome for creating magic when doing (a) presentations and (b) video recordings.
If you have visited here before, you know that I post a lot about visual content and in particular visual content apps and smartphone tools.
Sometimes I want to record how they work in real time, and Reflector allows me to record my iphone by mirroring what I see and do on my iphone to my laptop where I can record it with Screenflow.
It’s great for live presentations or for recording how-to videos on my smart phone. It’s live streaming for teaching.
The Magic? It’s pretty obvious – of all the social media marketing tools listed here, this one allows my subscribers and program members and audience members to literally look over my shoulder as I create content. That to me is magic.
#9 Rescue Time
Remember that little “productivity” challenge I have on a daily basis? I finally gave in and tried Rescue Time as recommended by a friend (thanks again Ian Cleary… the man’s a genius).
Rescue time allows you to understand your daily habits so you can focus and be more productive. It’s a cool tool that ticks along in the background as you do your work – you can use it to monitor and provide feedback OR you can use it to block certain sites you want to stay away from (hello Facebook) so you can get more done).
The Magic? For me, it’s the feedback and the blocking capabilities. When you know you are being watched (in a nice way) you get more done. Magic – and well deserved of being included in this list of social media marketing tools. Even if it is helping me to not get too distracted by other social media marketing tools and platforms! It’s a good gatekeeper to keep you on track.
Over to You. What Social Media Marketing Tools do you love?
Are you going to take advantage of these magic social media marketing tools and check them out? Which ones are you using already and which is the one that you can’t wait to try? Let me know in the comments below.
This post is not sponsored, but I am a partner with some of the social media marketing tools, so this post does contain affiliate links. This means that if you choose to upgrade to a paid account on some a tool in this post, using my link, I will receive a commission. Please know that I only recommend tools that I use and love in my business. I want you to be in good hands.
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