Sit back and enjoy – 5 of the best TED Talks about Social Media and New Media- all insightful, all entertaining and each one will have you thinking about the potential of new media and the social web, and what it means to you, your business and your community.
CHRIS ANDERSON: How YouTube is Driving Innovation
This powerful TED Talk by the head of YouTube (Chris Anderson) highlights the rise and the significance of the rise of YouTube and online video. Chris talks about “Crowd Accelerated Innovation” with information that can be shared digitally and the “video-driven evolution of skills” (check out the uni-cyclist at the 9.50min mark). Chris states that “this is the technology that will allow the rest of the world's talents to be shared digitally, thereby launching a whole new cycle of crowd-accelerated innovation” and also scientific advances and the sharing of ideas. Do you believe that within 4 years more than 80% of the web's data will be video?
ALEXIS OHANIAN: How to Make a Splash in Social Media
This is a short, funny TED Talk about how the internet and in particular social media can take on a life of its own – and how social media accidentally helped Greenpeace to halt the Japanese Whaling Industry and help the world to meet a humpback whale called “Mr Splashy Pants”.
SETH GODIN: On the Tribes We Lead
In this amusing TED Talk, Seth Godin talks about how ideas grow and the difference between mass marketing vs niche marketing and how we are returning to our roots by communicating in “tribes” on social media. He argues that it is something that people have wanted forever. Whether it be a spiritual tribe, work tribe, community tribe – now with the explosion of mass media, tribes are everywhere and people on the “fringes” can find each other” Seth suggests that “tribes”, not money not factories, can change our world – because we want to connect – that connection can lead to a movement that makes change. This brings a new perspective to the importance of finding your niche audience and tapping in to what drives them!
Mike Matas – A Next-Generation Digital Book
In this engaging, interactive, short TED Talk, Software developer Mike Matas demos the first full-length interactive book for the iPad — the swipeable video, graphics and interactive data visualisations are quite amazing. The book is “Our Choice,” Al Gore's sequel to “An Inconvenient Truth.” Is this the way of the future? It would seem, with the release of i-author by Apple, anything is possible in the self-publishing and digital media world…which is pretty exciting!
EVAN WILLIAMS: Listening to Twitter Users
This TED Talk was presented in 2009 and although a lot has happened with Twitter since it started up, this talk explores the story of how Twitter came to be and how its users have essentially driven the evolution of the site that is now one of the most popular social media sites in the world (and as Evan says “I have learned to follow the hunch to never assume where it will go”).
Which TED Talk resonated with you? Do you have one to share? What do you think will have the biggest impact on our communities, our communication and our connectivity in the future?
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