5 Fun Short Video Tools to Help You Dive into Video

It's a great time to be searching for short video tools (or that latest short video app). Video is so effective for driving engagement and traffic, so in this post, I share 5 awesome (and fun) short video tools that will help you create an engaging video, quickly and easily.

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Image by Shutterstock

BY DONNA MORITZ | UPDATED JANUARY 15, 2020

Posts on this blog may contain affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. 

This post was originally published in 2015 and has been completely revamped and updated for current video tools. Enjoy!

Video is popular on every social platform and newsfeed, in dozens of different formats. But how can you jump in and start creating videos now?

For many of us that are not tech-savvy, or perhaps a little camera shy, video can be daunting.  The good news is that there are loads of options when it comes to short video tools – even in the past two years – coming on board for the marketers and business owners who are not confident on (or using) video tools.

Having a short video app or two in your pocket… is a good thing!

Let's jump into the 5 fun video tools that allow you to quickly and easily create “short video” or social video in fun ways. Use these video tools to dip your toe in the water (and then dive in!) to experience the power of video. Choose a short video app or tool and get busy!

Why Short Video and Why Short Video Tools?

There's no discounting the fact that YouTube is still massive and awesome for SEO. But more and more we are seeing the power of native video on Twitter, Facebook, Instagram, Linkedin. And often those videos don't need to be super long.

You only need to look at some of these numbers from the guys at Wave to see that video is ‘the business' on just about every channel:

Infographic about Video Marketing
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Video marketing isn't going away any time soon!

What is native video? It's video that is uploaded directly to the newsfeed of the platform you are on.  On Facebook, this is particularly important as native video is attracting huge reach compared to videos linked to from YouTube.  And more video is being uploaded than ever before.

The ability for businesses to be able to use short video tools to mobilize and create video content quickly and easily has become more important now that video has become a huge part of content. Not only Facebook. Video is everywhere.

It's not just Facebook. 60-second videos on Instagram, longer IGTV videos and Instagram stories all catch attention. Video also shows natively in the newsfeed of Twitter, and even LinkedIn.

And what about Pinterest? Pinterest now allows us to upload video to the Pinterest newsfeed, so video tools can be used for that too. Video is prominently displayed on every social platform now.

So what if you are not keen on being on camera? Not confident with video? Not tech-savvy? Well, there's good news. And it all lies with short video tools. I've rounded up some FUN desktop tools and mobile apps that make it possible for you to create short videos, even if it's something that you have never considered before.

We've updated this post to include new, fun video tools, many of which don't require you to be on camera (although you can if you wish to!).

Here are 5 tools that you can use now to dive in and start creating awesome short video content right now:

5 Quick and Easy Short Video Tools for Video Content Creation

1. Boomerang

Boomerang App - image
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Boomerang is easy and fun. It's like cheating with video.

We're starting with something super simple (and short) when it comes to creating videos. You can't go past Boomerang on Instagram for creating quick social looping videos.

Boomerang works by taking a burst of photos, then speeds them up and plays them forwards and backwards, in a looping ‘boomerang' video.

The best part is that the app is waiting for you IN the Instagram Story features, so you've really got no excuse not to be creative.

Boomerang allows users to do more than just post simple images to Instagram. It could be a fun way to start playing with video without all the pressure of editing, lighting and audio. Which is why it remains one of my favourite video tools for creating short video quickly.

Boomerang is also available as a stand-alone app if you're not using it “in” Instagram – on iOS and Android. You can then create videos and share them to the Instagram feed or other platforms.

Boomerang is just a bit of fun, but sometimes a bit of fun is what you need to break up the insta-feed and to catch people's attention. Like Sue B Zimmerman does in this post:

And this should keep the Android users happy too – yes Boomerang is available on both Android and iOS! Boomerang animations can be posted straight to Facebook or Instagram from the app or can be saved to your camera roll.

Boomerang is a great fallback when you just want to get creative with video and post something or spice up your Instagram Stories or Instagram feed. It's great for quick behind-the-scenes shots of your team. People love to see people!

Pricing

Boomerang is Free. Zilch, nada, nothing. It's included for free in the Instagram Stories app as well as free in the Android or iOS app.

2. Canva Video

Let's step it up a bit (but still keep it simple and fun). For many of my readers already using Canva, you'll have discovered with delight that Canva has added video to their bag of magic tricks.

Yes, that's right.. you can now add your own videos (or search for free or affordable stock footage) from right within the Canva dashboard.

Canva app - how to use Canva video
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Add stock video or your own video… in one move!

As you can see above – you can add videos as well as text, and in this case, I overlayed my design with an arrow too (to show you that I dragged a stock video into the design). You can now take your designs beyond a simple text-based animated image, with real video.

This opens up a world of possibility for creating short videos for social media. With video tools IN Canva, it makes it so much easier to quickly add some movement to your designs.

Once you've finished your design simply download as an MP4 file! Or you can embed these files straight into presentation mode if you are creating slideshow presentations.

Pricing

Videos are available on the free plan in Canva. Canva Pro Monthly starts at $12.95 USD per month or $9.95 USD if paid annually and there are a lot more features included as part of that, especially for teams. Find out more here.

3. Quicc

Quicc App for video captions
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Quicc allows you to add captions to any video you create in minutes. This is a great idea when you consider that a lot of videos are watched with the sound off on Instagram and Facebook. By adding video captions (easily) to your video you can now share it so everyone can hear it (even if they are reading it!).

Quicc works by submitting any video (in any size, from YouTube to Facebook to Instagram Story) to Quicc's website. The software then does its magic and sends you back a captioned video back in just a couple of minutes.

Quicc is one of the best video tools I've seen come along as it allows you to create really engaging video quickly. You can be face-to-camera or you can film something that doesn't require you to do your hair and makeup. Either way, it's the captions that matter.

Using Quicc is easy. Simply:

  • Log into Quicc on your desktop computer (there is a phone app coming but you can also do this from your phone via the browser).
  • Take a video ‘live' in Quicc with your phone. You can also upload a recorded video. You'll need to select your transcription “language” – and they have most of them covered!
  • Upload your video. As you can see in the next image, it's easy to do it from your phone while we wait for their app:
How to upload videos into Quicc - screenshot - 5 Short video Tools to help you Jump into Video
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Upload your video from your phone!

Uploading from desktop is super simple too. Drag your video into the uploader, and you're off and racing:

Quicc app - screenshot
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  • Quicc edits your video to add the captions and sends it back to you in a minute or two:

Now all you need to do is:

  • Make your edits – check the transcription for errors (seriously, it's pretty accurate, even with my Aussie accent!). In fact, this is what I have had to say about that:
Donna Moritz Testimonial for Quicc
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  • Quicc burns the video captions onto your video, saving you time. It takes just minutes, and the process is automated.
  • Remember that the mobile app is coming but you can submit your videos straight from mobile on Android or iOS. You can download directly from Quicc to Android but there are restrictions on iOS – the alternative is to use the Readdle app. 
  • Edit your video caption branding and style – including font, color and styling too. They are adding new styles all the time.
  • Use it for short video, right through to podcast notes and YouTube videos.
Quicc screen capture tool - demonstration screenshot
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Pricing

Pricing starts with a “Free Forever” plan where you get 10 minutes of video caption time (for the 1st month) and then 2 minutes every month after that – for free. It gives you enough ‘minutes' to get started with a couple of Instagram Stories every month.  

Pricing then goes to $12 for 10 minutes/month, through to $65 for 80 minutes per month.

BONUS For My Readers:

Socially Sorted readers can click through to Quicc here to get double minutes on your first month on ANY subscription plan.

4. Life Lapse

Life Lapse app - 5 Short video Tools to help you Jump into Video
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LifeLapse App is great for creating stop motion videos!

If you have been living under a rock, you may have missed the fact that stop motion animation or stop motion videos are now popular on Instagram.

But how do you make them? It can be tricky lining up the thing you are filming – whether it is a person or an object – so that the final animation looks like an animation, and not a dog's breakfast.

Life Lapse is the answer! Whether you're showcasing products, creating a funny video or just documenting some behind-the-scenes action, you can do it on your phone with LifeLapse – shooting editing, adding music and more!

Here's an example of Life Lapse in action. Life Lapse's founder, Sarah is always sharing awesome tutorials on their Instagram account. As you can see, Life Lapse includes handy features like a Ghost Feature (opacity slider) that allows you to line up your shots, so the flow of your animation works well.

It's hard to choose just one example to show you, so I highly recommend you follow Life Lapse's Instagram account for inspiration.

Pricing

Lifelapse is free to get started. You can create awesome stop motion videos straight out of the gate. But if you want to remove the watermark, create 4k videos, use your own imported photos, add your own music, access more songs and more features – then Life Lapse Pro is the way to go. You get all of these features, plus access to bonus tutorials etc. You can try Life Lapse Pro for free for 7 days. Get started on iOS or Android here.

5. Crello Animation Maker

Crello is a visual design tool with some fun templates, and they are owned by Depositphotos so along with 30,000 image templates, there's the bonus of having access to 140 million stock images at hand.

I wrote about Crello Animation Maker in this post if you want to get a more detailed overview of how it works.

Crello Animation Maker App - 5 Short video Tools to help you Jump into Video
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But Crello's animation maker tool takes it up a level. They now have over 8,000 animated designs and motion graphics (including 4,000 pre-designed animated template layouts) to use in their library.

Their catalogue of assets includes animated objects and background animations to use for social media, websites, blogs and ads.

Here's an example of an animation that I made in Crello:

If you are thinking of creating more social video, in particular, animated graphic videos, then Crello is worth checking out when it comes to video tools.

Pricing

Crello is free for a lot of basic features. But if you want to step it up a level, try their Pro plan. It's affordable at 7.99 USD per month and you get a lot more templates (access to 32,000 videos and animations) plus the ability to upload your own videos, access to premium stock images, and teams functionality to collaborate on designs.

A Couple of Bonus Short Video Tools

As mentioned, this post has been updated to reflect updated tools and some new ones for you that bring the fun into video creation. But a few of the video tools and video apps originally on this post are still relevant so I'm keeping them here for you to consider:

1.  PicPlayPost

PicPlayPost has been a long-time favourite of mine for a while now – it originally existed to allow us to combine both still shots and video in collages. Perfect for people like personal trainers or anyone showing how to do something in steps with both shots at the same time.

Melissa McAllister (Melissa Made on Instagram) uses this video app to great effect on her Instagram account, creating workout videos that not only show you what to do but she explains each exercise or additional information about it straight to camera:

PicPlayPost has always been personal, engaging and fun! It's worth including in this list of short video tools.  Think creatively – how could you use this app to create awesome video and image compilations?

And the best part is that they now offer new features on the tool, including:

  • advanced video editing on mobile (trim, split, display, adjust, filters, ability to speed up and slow down videos)
  • support for multiple formats like GIFs, live photos, photos and videos)
  • Pro features like the ability to add multiple songs, more freames, create videos up to 30 minutes in length (see pricing below).

Hot tip: If you're a musician you can lay down multiple tracks of video, or perhaps you have something in your business that you can teach with a mix of video and images. So many creative possibilities!

Pricing

PicPlayPost is on iTunes and Android and it's free or you can upgrade to Pro features (share 1080pm video, 30 minute videos, customize watermark, split screen videos with stunning effects and multiple soundtracks).

  • Share 1080p video (collage & slideshows)
  • Create up to 30-minute videos
  • Customize your own watermark
  • Split-screen videos with stunning effects
  • Add multiple soundtracks

2. Reverse Vid

ReverseVid is a fun app that allows you to easily create a fun video by “reversing” the footage. It's on iOS only but worth checking out if you have an iPhone.

Reverse Vid - video tool
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Reverse it with ReverseVid!

Fun? Yes. Gimmicky? Yes. But if you think laterally, you can use it to create so much great content, especially for anything involving action like sports. Or maybe your latest product release or something fun happening around your office with your team.

3. Use Your Phone – it's awesome!

The most important tool you have is in your pocket! Use your phone because it's a ‘smart' phone and it's a video creation machine. Try some of these tips:

  • Capture behind the scenes footage of your team and business and post it to Instagram Stories. People love to know the people behind the business!
  • Play with some of the other free functionality on your smartphone or iPhone such as slow motion (slowing down the footage that you take on your phone) and timelapse (speeding up the video footage).
  • Use the Instagram Stories dashboard. You can take a video, use the drawing tools, stickers and more… then save it to your camera roll to publish wherever you like!

There are so many options for creating engaging short video that catches attention. Use these video tools to spice up your social posts!

Over to You

That's your little nudge to jump in and play with short video, using these short video tools!

If you've used any of these tools below, share what worked, or if you're jumping in for the first time, which one will you start with?

Leave a comment below (and a link to your creation if you make a short video!)

5 Short video tools to help you jump into video
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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
5 Fun Short Video Tools to Help You Jump In to Video Content Creation

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9 Comments

  1. surprisinglives

    Hi Donna, Thanks for sharing so many great resources for videos. I must admit that the thought of making my own videos terrifies me! Obviously something I need to work on. I do have a question: In regards to placing any visual media in a post I have always put it near the top whenever possible to grab attention. However, now with Google’s new guidelines requiring us to specifically have a detailed introduction about the information covered in the post that isn’t quite as easy. What do you suggest?

    Reply
    • Donna Moritz

      Thanks and I am glad you found the post useful – in terms of Google, I presume you are talking about blog posts – I always add a short intro at the top of my post (you can see it above) and then add the image and then set the featured image, image that will be pulled in by Facebook etc – I use Yoast SEO Plugin for adding another description to the post that will be the one that is chosen – I am not aware of anything changing majorly but then again I tend to focus on content and not too much on trying to move everything around everytime there is an update. I’m not your girl for Google specific advice, sorry! My blog has done pretty well out of just focusing on providing great content and keeping aware of a few key things you should do, but as far as images go, I don’t see the harm in having a short intro at the top of your post – it’s still content. Hope that helps (sorry if it doesn’t, I am by no means a Google expert!).

      Reply
      • surprisinglives

        Please excuse my belated Thanks for your response. Yes I am referring to blog posts, sorry for not clarifying. I agree with you in regards to post layout and that is also how I have been doing it. I am far from a Google expert myself so I guess we’ll just go with the old saying “if it ain’t broke don’t fix it” LOL

        Reply
  2. Tova Langhans

    Hi Donna,

    I just signed up for your blog and boy you don’t disappoint. Great content, thank you!

    I recently had a friend shoot some footage at a retail show capturing feedback from people who used my liquid soap in the washroom. Unfortunately she shot the footage sideways! Do you know if there’s an app that allows you to turn it?

    Reply
    • Donna Moritz

      Hey Tova – thanks for your kind words – great to hear you love the blog. Hmmm re the landscape vs portrait thing, I have to be honest I have never had any videos that i had to switch (although I often use the wrong orientation… it has become even more confusing with periscope and portrait video). I am sure there are tools and apps somewhere but I just don’t know what to recommend. If I find out I will let you know but I would start with any of the video editing tools you use and email their customer service as they will know… sorry I can’t be more help!

      Reply
  3. Luca Wynter

    Right on Donna! I am currently using VivaVideo and Addmusic app. This will also help a lot when adding background music for your short vids + without the watermark. I tried Boomerang and it didn’t disappoint. I love your articles! You can also try Video Merger for ios to combine your vids. Thanks Heaps!

    Reply
    • Donna Moritz

      Cheers Luca glad you liked it – I will check them out. Video merger sounds interesting!

      Reply
  4. Art by Jenny

    I finally got around to creating a new video… a couple of months ago! So 2 or 3 in a year is better than before. I’ll do another one soon 🙂 The clever phones make it easier but I didn’t think of creating gifs or slideshows from my photos. Great idea! I’ve got so many photos from creating art to turn into blog posts that a slideshow would certainly bling it up a bit! Flipagram looks pretty groovy! Thank you 🙂

    Reply
    • Donna Moritz

      yes definitely do it for your art and especially show the process.. people love to see how you create!

      Reply

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