Video is huge. It dominates every platform on every newsfeed. But how can you jump in and start creating video?
For those of us that are not tech savvy or perhaps a little camera shy, video can be daunting.
In this post, I share 5 fun tools that allow you to quickly and easily create “short video” in order to dip your toe in the water and experience the power of video.
There's no discounting the fact that YouTube is still massive, but more and more we are seeing the power of native video on Twitter, Facebook, Instagram, Linkedin.
What's native video? It's video that's uploaded directly to the newsfeed of the platform you are on. On Facebook this is particularly important as native video is attracting huge reach compared to videos linked to from YouTube. And more and more video is being uploaded than ever before.
The ability for businesses to be able to use short video tools to create video content quickly and easily has become more important now that video has become a huge part of content on Facebook. And it's not just Facebook – 60 second videos on Instagram catch attention and video shows natively in the newsfeed of Twitter – again catching attention in the Twitterfeed.
And it's not just Facebook – 60 second videos on Instagram catch attention and video shows natively in the newsfeed of Twitter – again catching attention in the Twitterfeed.
And what about Pinterest and LinkedIn – both showcase video in the newsfeed. Video is prominently displayed on every social platform now.
So what if you are not keen on being on camera? Not confident with video? Not tech savvy? Well, there's good news. And it all lies with Short Video Tools. The mobile apps available now make it possible for you to create video, even if it's something that you have never considered before.
Here are 5 tools you can use now to Jump in and start creating short (and super short) video content right now:
5 Quick and Easy Short Video Tools for Video Content Creation
#1 Legend App
I think of Legend App as my “bridging” tool between images and video. It helps you to create super short video without needing much creativity (or being in front of the camera). I wrote about it here.
So, what is it? Legend simply animates your images or videos with text overlays. Here's an example of an image that was created using Legend:
As you can see above – you can add videos as well as text. Or here's a simple text based animated image:
We’re really happy of the success of Legend Android! Today we’re publishing a new exciting update! Don’t miss it! MORE TEXT, FASTER LEGENDS ▸ Write text up to 100 characters (up from 70) ▸ Legends pop up 10x faster! ▸ Photo backgrounds show up 2x faster! PREMIUM FEATURES UPDATE ▸ Saving Legends as MP4 videos is now free! ▸ Legend now comes with 5 free Styles & 13 Premium Styles. ▸ Unlock all Premium Styles forever in a single purchase. If you purchased ‘Saving as videos’ before, you own all the Premium Styles – and all things Legend. #hypethetype #legend #iphone #app #inspire #instalove #word #text #message #legendary #animation #typography #color #design #amazing #discover #quote #quoteoftheday #vine #photo #video #FollowMe #Android #success #update #awesome #happy #yeah A video posted by Legend App (iOS) (@legendapp) on
That should keep the Android users happy too – yes Legend is available on both Android and iOS! Legend animations are saved to your Jump on and play with it today to start getting creative with video.
HOT TIP: Multiple Legend Animation videos can be looped together into a longer video using iMovie or a similar video editing program – go for it!
It allows users to do more than just post simple images to Instagram and could be a fun way to start playing with video without all the pressure of editing, lighting and audio.
Check out this video from Boomerang:
Boomerang is just a bit of fun, but sometimes a bit of fun is what you need to break up the insta-feed and to catch people's attention, right – like my friend, Sue B Zimmerman:
Flipagram has been around for a while but you can't go past it for posting something that is different to the normal. Basically Flipagram takes a series of photos (or short video snippets which makes it even cooler!) and converts them into a time-lapse style video, that you can then share on any social platform. Here's an example of what you can do with this if you are a food blogger, cafe or restaurant:
Or maybe you can do an unboxing of a product … or create a mini star wars movie!
and if you are an illustrator or artist (or even if you are not!) then the possibilities for creating something really cool are endless…
PicPlayPost has been a favourite of mine for a while now – it allows you to combine both still shots at the same time.
Melissa McAllister (Melissa Made on Instagram) uses this video app to great effect on her Instagram account, creating workout videos that not only show you what to do but she explains each exercise or additional information about it straight to camera:
It's personal, engaging and fun! Think creatively – how could you use this app to create awesome video and image compilations?
If you are musician you can lay down multiple tracks of video, or perhaps you have something in your business that you can teach with a mix of video an images.
I love love love this little app. I recently played with ReverseVid at a workshop we conducted for local tourism businesses. It allows you to easily create a fun video by “reversing” the footage.
Fun? Yes. Gimmicky? Yes. But if you think laterally you can use it to create so much great content.
Here's a fun video created by Krisha Everson from Krisha Everson Marketing at the workshop (click the video to see the post):
And the bonus is that you get to “play” with short video!
HOT TIP: You can find some other free functionality if you have a recent model iPhone – such as slow motion (slowing down the footage that you take on your phone) and timelapse (speeding up the video footage) – so many options for creating engaging short video that catches attention!
Over to You
Are you needing a little nudge to jump in and play with short video?
If you have used any of these tools below, share what worked? – or if you are jumping in for the first time, which one will you start with?
Leave a comment below (and a link to your creation if you make a short video!).
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