Instagram is all about capturing and sharing the world's moments using images.
With the introduction of Video, the power of Instagram's static visual moments have come to life with the ability for brands to create 15 second video “stories”.
In this post I take a look at 5 Brands using Instagram Video to Create Engaging Visual Content.
These brands are using 15 second videos to do what Instagram does best – to take us on a journey, by giving us short visual stories that act as a sneak preview to a bigger picture.
What is Instagram Video?
Instagram Video allows us to upload 15 seconds of video footage. Users can also use the inbuilt video editor that allows them to take video from within Instagram (or stitch together shorter segments of footage), giving their videos a unique “edited feel”.
The famous Instagram Filters can be added to any video, with choice of the cover image that will appear in the Instagram newsfeed. Boom!
5 Brands Rockin' Engagement with Instagram Video
#1 Jamie Oliver
Celebrity Chef, Jamie Oliver, has embraced Instagram and uses it in such clever, engaging ways. You can't help but check out his posts.
Jamie was already rockin' it with images on his Instagram account, but when video was introduced, Jamie took his cheeky, personable nature from feature length TV shows to 15 seconds of awesome with Instavideos.
Whether it is a behind the scenes frolic through his garden, a short video showing you how to make a simple salad dressing, or a sneak peek into recipes in his books or websites… Jamie uses Instagram Video like a pro:
How to make a salad dressing…
or a sneak peek of his latest Valentines Day recipes on the website…
…or a crazy cool picnic in the snow…
#2 Styling You
I mentioned how Stylist Nikki Parkinson (Styling You) uses Instagram Video in this post. Now I want to show you another example of how she takes her community with her, for an “over the shoulder” sneak peek.
In this case, Nikki uses Instagram Video to show a preview of the new Autumn – Winter range at Department Store David Jones:
Note that Nikki is always referring her community back to her blog – with a short reminder that there is “more on her blog”. Her Instagram fans will often click through on her profile for more.
Instagram is not a link-heavy platform, but it does allow one link on your profile. It is wise to keep this main link for your website or “home base” so if you have something happening on your blog, you can simply mention it in the comments.
What I like about the Real Estate Agency, The Corcoran Group is that they have a commitment to consistency of branding across a number of platforms (including Pinterest and Google+). They don't just showcase their houses for sale, they showcase the city of New York.
It was no surprise to me that they would be rockin' it on Instgram, and using Instagram Video:
….the Corcoran Group take us behind the scenes to meet the owners and their homes:
The Corcoran Group are an excellent example of how to showcase real estate for sale while also showcasing the city itself. Dotted amongst these clever, short Instagram Videos are snapshots of places to be and places to eat.
Every real estate agent could take away tips from Corcoran!
Now This News does a great job of packaging up news stories into 15 second previews. Want more? Head over to their website.
Note the consistency of branding and style for all NowThisNews InstaVideo updates:
I saved the best one for last. I have been known to get caught in an Instagram Video Vortex watching Rachel Ryle's Instavideos. She is an illustrator and animator. Instagram Video is a perfect medium for her to showcase her work.
Many of Rachel's videos are fun, highlighting her skills as an animator, but she also takes us behind the scenes to show work she is doing for brands, such as this quirky video for Silk:
and because I can't decide which ones to show you, here are a few more. Enjoy!
Ready to use Instagram Video?
I always recommend returning to 4 simple words when thinking about using Instagram for business. I wrote about them in this post. The 4 words are simply:
Take Us With You
Instagram is not about being self promotional or talking about your products or services. It is about taking us on a journey – a mobile journey – and giving us a sneak peek into what makes you tick – your life, your business, your customers and clients and yes, you can showcase your products and services, but do it in a fun, non-salesy way.
Give an exclusive sneak peek, or a tour of your new office, show us behind the scenes of your office party, or what you get up to in your “down time”.
And be creative with it….
If you are a restaurant, show the process of cooking your newest signature dish.
If you are a hairdresser, don't just show before and after shots, show a “go-to-woah” video of a new style being created before our eyes.
Are you a big name brand? Give a “human” side to your brand with instagram video – introduce us to the people behind the products or services.
Got a crafty business? Show us how to make something, step by step.
All in 15 seconds.
And remember – follow the brands mentioned above – because they get it, they really do. If you look closely at their 15 second vignettes, you will be inspired to make your own.
Are you ready to make 15 seconds of magic? Go for it…and don't forget to leave a comment below with a link to your Instagram Video Creation below. What is your favourite InstaVideo in this post?
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