3 Visual Social Media Tools You Need as Your Wingmen

I write about visual content creation tools and visual social media a lot on this blog. But it's the tools I use daily, the “wingmen” if you will, that go unsung.

These “wingmen” visual social media tools don't create fancy graphics, and they can't take full credit for the finished product. But the finished visual content often can't happen without them.

Here are my 3 visual social media tools you didn't know you needed. Enjoy having them as your “wingmen”.

 

3 Visual Social Media Tools You Need as Your Wingmen
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Vintage Airplane by Shutterstock

 

 

3 Ace Tools You Will Use As Your Visual Content Wingmen

Here are the unsung “wingmen” of my visual content creation “kit-bag” of tools:

#1  Clipping Magic

Only a year or two ago, I sought out quotes for getting backgrounds etched out of images (to make the background transparent) – the result being $50-$100 per image.

Boy oh boy how things have changed.

I then found a great guy in the States who could do the same thing for $5 an image (he was super fast and I would always tip him).

But now, I can DIY these little babies if the image is not too complicated.  Yes. Clipping Magic is just that. Magic.

With just a few clicks and a little careful observation, I can remove the background from an image. It's drag and drop and super simple:

3 Visual Social Media Tools You Need as Your Wingmen - Clipping Magic Home Page
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Why would you do this?  Sometimes you want an image to overlay on any background – hence the removal of the “background” to create a transparent background or png image.

Clipping magic allows me to do just that!

In the following image I took a screenshot of my phone “home screen” and I wanted to overlay that image on a new background. I needed to get rid of the black background around the phone:

3 Visual Social Media Tools You Need as Your Wingmen
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All you need to do with Clipping Magic is place green dots on the parts of the image you want to keep…

and red dots on the parts of the image you want to get rid of.   Easy hey?

Clipping Magic does the rest!

3 Visual Social Media Tools You Need as Your Wingmen - Coffee Cup using Clipping Magic
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This Coffee Cup from Shutterstock needed to be put on a custom background – enter Clipping Magic.

Note the green and red dots on the image above? Yes. It's that simple (and quite fun, if I do say so myself).

Clipping Magic is free for a trial or certain number of images then a small monthly fee of around $3. It's totally worth it.

I use it nearly every day to do an image or two. If you are a product-based business, I daresay you will use it even more than that!


 

#2  Google Chrome Eye Dropper Tool

This tool I LOVE.

I started using the Eye Dropper Tool out of necessity when using one of my favourite visual content creation tools, Canva.

As awesome as Canva is, I couldn't grab a colour and match it like I could in Picmonkey or Photoshop.

Zach (head of Social Media/Marketing at Canva) told me about this little tool as a workaround and I have used it ever since.

Eye Dropper is open source extension which allows you to pick colors from web pages, color picker and your personal color history.  In fact its use has gone beyond Canva and has allowed me to grab colours from all over the web to use in my designs – matching them from anywhere.
3 Visual Social Media Tools You Need as Your Wingmen - Google Chrome Eye Dropper Tool
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With the Eye Dropper Tool I can grab the colour hex code of any colour on the web!

 

The Eye Dropper tool is simple (and FREE) to download and add to your Google Chrome Toolbar.

To grab a colour you want to match, you simply click on the program to open it, choose “Pick Color from Webpage” from the Eye Dropper Dashboard and then go to the place on the webpage that you want to sample – and sample it.

In this case, I sampled the green background on the title image for this post:

3 Visual Social Media Tools You Need as Your Wingmen - Eye Dropper Tool in Action
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See the little square on this image? It's just been sampled by Eye Dropper.

 

Once sampled, you can instantly grab the hex code for that colour and then use it in your designs (including on Canva) or even Photoshop.

Or you can keep a record of the code to use it again later. Here's the colour code for the sample I did, on the Eye Dropper Dashboard:

3 Visual Social Media Tools You Need as Your Wingmen - Eye Dropper Dashboard
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For this sample, it's “teal” with a Hex Code of #277984 – ready to use on any other program!

 

Easy!  If you are a chrome user, download the app now – you won't regret it.

This will be one of your go-to visual social media tools.  Even after Canva adds the same functionality to their program (and I have 100% confidence they will at some stage soon) this tool is still a very handy “wingman” for when you want to grab the hue that rocks your world… from anywhere on the web!

 

#3  Compressor.io

I post a lot of images on this blog for you guys.

A lot.

The downside of that (apart from all the time taken to add them) is that large images can slow down a website.  So I try to be vigilant about reducing image size.

I had been using various ways of doing this including image resizing on Photoshop, but a handy tool landed on my radar last year that I have used a LOT since then.

It's called Compressor.io and it's all kinds of awesome:

3 Visual Social Media Tools You Need as Your Wingmen
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Compressor.io compresses and optimizes images up to 90%

Why is it awesome? 

  • It's drag and drop, easy-peasy and user-friendly.
  • It compresses and optimizes images by up to 90% – loving that!
  • It will handle all formats – JPEG, PNG, GIF and SVG.  You've got all bases covered.
  • It's easy to grab and use when you are in a hurry!… and did I mention it's free?

What are you waiting for – grab this litle baby right here.

That's it!  3 Super easy, super fun to use and super super super helpful tools. Trust me when you use these tools you will start to wonder how you ever created awesome visual content without them!

 

Over to You

Are any of these visual social media tools new to you?  Or are you loving them already? 

Leave a comment below and if you have a “Wingman” tool for visual content creation that you can't do without, please share it with us! 

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
3 Visual Social Media Tools You Need as Your Wingmen

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34 Comments

  1. Andy Jones

    Great article Donna! I’m a big fan of Eye Dropper too 🙂

    Reply
    • Donna Moritz

      Thanks Andy – we think alike (I already knew that) – but yes, I think I will keep using Eye Dropper even after it fills the gap for programs that don’t have one. It’s so handy!

      Reply
  2. Trashtastika

    These 3 are all new to me. Lots to explore!

    Reply
    • Donna Moritz

      Oh awesome – at least they are not just the “newest thing” so if you try them out you can rest assured I know a lot of people that use all 3! Enjoy!

      Reply
  3. Liz

    THANK YOU! I’ve been getting all sorts of cranky over the lines around my product photos making the images look blah. I’m going to be trying Clipping Magic tonight. And I can use the other 2 as well. Cheers!

    Reply
    • Donna Moritz

      HAHA Awesome – can’t have you being cranky – that’s no fun!

      Reply
  4. Natalie Atkinson

    Wow…Thanks so much for Share. These are awesome

    Reply
    • Donna Moritz

      You’re welcome – have fun with them!

      Reply
  5. Preethi

    These are all new to me. Thanks for sharing them!

    Reply
    • Donna Moritz

      You’re welcome! Glad you got a trio of new awesome tools to use!

      Reply
  6. Eric Blum

    I have been using Buffer for some time now. Recently they rolled out a new app called “Pablo”. This service lets you create good looking quote images that you can use in your social feed.

    Reply
    • Donna Moritz

      Thanks Eric, yes I like Pablo – it doesn’t have as much functionality as some of the other tools but that’s the point I think – It is designed to help you create images super quick that you can post straight away and for that I think they have matched it well with Buffer’s functionality. Thanks for sharing – nice image! (and who doesn’t love Buffer?)

      Reply
      • Eric Blum

        Thanks Donna! By the way… thanks for introducing me to Compressor 🙂

        Reply
        • Donna Moritz

          You’re welcome – glad to hear you got a new one out of this post!

          Reply
  7. Isabel Garcia

    Wow… you’ve saved me with Clipping Magic. I use Photoshop, but the process is not fast. Thank you.

    Reply
    • Donna Moritz

      Awesome – it is definitely super easy to use and unless there is a lot of tricky shading, it works a treat!

      Reply
  8. Paul Waltkins

    Very informative article Donna. Another helpful online tool I’ve used when I don’t have access to my own computer but I need to do some photo editing is Pixlr editor, which is basically an online (and free) version of Photoshop (of course, not as powerful, but useful for the basic tasks)

    Reply
    • Donna Moritz

      Ah yes it is great for photo editing etc – have mentioned it in other posts, and a lot of people love it . Thanks for reminding me – I love hearing what people are loving and why – these 3 were definitely the side tools I use all the time but never write about much so figured they deserved a little airplay! And yes photoshop is great (not that I am very good at it haha) but not so portable! I love Adobe Cloud though so I can access it on my MacBook air. I think this year is definitely the year I need to do a Lynda course on Photoshop haha.

      Reply
  9. Hezig

    Thanks for sharing! Loved clipping magic, looks great!

    Reply
    • Donna Moritz

      No problems – it’s an awesome tool!

      Reply
  10. m

    irfan view can do the last two (eyedropper and image resize/compress/change format) and it’ll work on whole directories of images too.

    Or if you have a real OS then ImageMagick is the nuts for all this stuff.

    Reply
  11. Donna Merrill

    Hi Donna,
    Just met you on Sue Anne’s blog and came over to meet you.

    When it comes to images I love doing them myself, especially on Canva. What is new and so interesting here for me is Clipping Magic. I find that when I upload my own image sometimes I can’t use it because there is things in the background I need to get rid of. This one looks like a must have for me.

    Thanks so much for this, I know it will make my life a little easier!

    -Donna

    Reply
    • Donna Moritz

      Thanks Donna – yes Clipping Magic is definitely a huge step forward in making it easy for people to etch out backgrounds – it used to be so expensive and something only a designer could do… not anymore!

      Reply
  12. Stewart Hicks

    The Colour Picker is a handy extension, thanks for the tip

    Reply
  13. Muba Mi

    Hi Donna
    I have used EyeDropper while rest of the two are quite new to me. This is also because I do most of my designing work on PhotoShop through outsourcing but now am seriously thinking to do it myself and save a lot of money as the first one Clipping Magic seems to be the easiest to me.
    Thanks for sharing

    Reply
    • Donna Moritz

      Awesome – glad you liked it – yes it is super simple next to photoshop and I know a few designers that use it now!

      Reply
  14. JodieF

    Great article. It’s great knowing these 3 tools exist. I have been using canva for a while to do some basic creative – these will definitely help take it up a notch.

    Reply
    • Donna Moritz

      yes definitely – I use the eye dropper tool all the time with Canva – I am sure they will bring in their own eventually but this one rocks! It sits on my toolbar so no drama to use with Canva – works seamlessly.

      Reply
  15. Web Outsourcing Gateway

    Good call on the chrome tool. It’s very awesome software hands down. I saw it about a year ago thanks to my social media manager. I instantly thought that it’s quite helpful. With regards to the other two, I’m not sure if I’ve seen but I’ll definitely check it out. Thanks Donna!

    Reply
    • Donna Moritz

      No problems – I love the eye dropper tool – I use it all the time with Canva!

      Reply
  16. Heidi Wright

    Love the compressor tool! Thanks Donna

    Reply

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