3 Hot Links You can Add in Seconds for More Social Engagement

Are you giving your audience the opportunity to read and share your content in ways that suit them best?  Are you letting them hang out with your content where they like to hang out?

In this post, I share 3 simple links you can add to your website or social media platforms that allow your community to find and share your content on their terms.

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Image Courtesy of Shutterstock – blaze fire flame texture background

Now we before we start, let's get one thing straight…

I will always recommend that you keep your blog or your website as your priority – as your home base (this can also apply to your webshow or podcast).  All of these platforms are where you produce your primary content.

So… these tips are not to replace that priority, but rather to complement it.

These 3 simple links are for you to add to your blog posts or social media posts to encourage your friends and followers to find your content in other places, and to see your content in other formats…. in places where they like to hang out.

Because the way we consume content has changed – your reader, follower, fan, subscriber calls the shots.

They choose where they like to hang out and in what format they like to receive content and from whom. These links will simply help your content to find them where they are, while still keeping your eyes firmly on your content homebase.

Link 1:  Pin Your Content Straight From Facebook

This one I really like.  It's a simple concept of adding a  link and call to action in your Facebook post description: for your fans to pin the image to Pinterest.

Here is one produced by Canva on their Facebook Page:


Note the simple call to action to “Pin it here” and link?  This simple call to action alerts your Facebook Fans to the fact that they can easily pin this image to their Pinterest board.  In. One. Click.

Back to my original point. it is important, very important that your readers and community come to your website, join your email list and hang out at your home base.  But.

And this is a big but.

Things have changed. Now it is not always about what you post from your website. It's about what your community takes from your website and shares with their friends. On Pinterest.

So by giving them an easy way to pin from Facebook, you are not only exposing them to more of your content on a different platform but you are helping them to share your content easily and in a way that does not violate Facebook or Pinterest terms or copyright.  You are sharing “in-platform” which is how it should be.

How to do it:

The next time you write a blog post, do the following:

  1. Create the blog post.
  2. Add an image to the blog post that is shareable to Pinterest.
  3. Pin the image to Pinterest and link it back to the blog post.
  4. Share the blog post to Facebook and add the link to the Pin in your Facebook Description. Include a call to action saying “Pin it for later” or “Pin this image”.
  5. Boom!  You have a 3-way share! Blog-Pinterest-Facebook.

Remember this:  a good “pinner” is worth their weight in gold. If a Pinterest user want to share your pin from Facebook over to Pinterest, then break out the champagne baby, because the origin of that pin is, guess? Yep. Your website.  When your little Facebook/Pinterest buddy skips your website to pin your content, they are still pinning content that originates on your website.  Then their followers will repin it… and so on.

Oh and here is this post, with a pin link to Pinterest from Facebook.

What it is though, is creating more ways for people to find your content and your business. Winning.



Link 2:  Like, Comment & Share Facebook Posts from your Blog

This one I have actually already featured in this post – see the image above from Canva? It is an embedded post from Facebook, sitting right here on this blog post.   Embedding a post from Facebook into your blog serves to:

  • Expose readers to your Facebook page – maybe they love your blog but are not following you on Facebook yet.
  • Allows you to share visual content with your blog readers. For example, maybe you created a quote or tip image that was purely designed to increase engagement on your Facebook page. Why not embed it in your blog on a relevant post, to give it an extra boost. It's a great way to repurpose your images and get more engagement.
  • Provide a quick way for people to “like” your Facebook page. Embedded posts from Facebook include a “like this page” button.

After spending time on your blog don't you think that people will be a little bit more “warm” to your social content… and ready to share?

Here is an embedded Facebook Post of an image I posted recently. If you haven't seen it before you can easily like my page or like or comment on the post from right here on this blog….or you can click through and share it (go on, you know you want to!).


How do you embed the post?  You simply go to the Facebook post, click on the drop down arrow on the top/right of the post, and then click on Embed Post.  Then grab the embed code and put it into the text/html section of your blog post. The embedded Facebook post will appear in your post.  Here is an image showing you where you find it:

How to Embed a Facebook Post
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From the Drop Down, click on Embed Post to get the code.

It's all about making it easier for your community to find, engage with and share your content and your message.

In a nutshell, sharing and engagement of your content should be able to happen in any direction from any platform in any way that your community likes!

Link 3:  Embed Instagram Posts on Your Blog

Embed a Instagram image on your blog – it links directly to Instagram.

Here's one from my Instagram account.  If I place it here, my readers (that's you!) can click through easily to check out the Instagram post.. and my entire Instagram account.


Instagram images embed very nicely into blog posts…

Consider featuring some of your instagram images in a blog post – maybe a series of images.

Get creative with it!


I'll finish with this.  Don't tell people how to suck eggs. By adding these simple links you can give your readers and fans more options for reading, engaging with and sharing your content.  Everybody wins.

Which one of these “hot links” will you add to your social media posting arsenal?  Tell me in the comments below!  

The following two tabs change content below.

Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a "Top 5 Social Media Blog You Need to Know About in 2019". Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
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  1. Ian Cleary

    Hey Donna, excellent tips. Embedding FB posts is a good idea!

    • Donna Moritz

      Thanks Ian – I love the Pin it for later link – such an easy one to add to Facebook – and with copyright as it is, an easy way to allow people to share with a valid link. Now I need a drink, because all of this cross embedding has my head in a spin!

  2. Anne Aleckson

    wow, great tips Donna. I’m bookmarking this page so I can start using these strategies right away. I had to visit facebook and play around for a few minutes because I had no idea you could or how to embed posts…found it now 🙂

    • Donna Moritz

      Hi Anne – thanks so much for reminding me. I had actually taken a screen shot of that process and I forgot to add it! So it is in the post now. Appreciate you letting me know. But glad you were savvy enough to work out where the embed button is! Generally it is a similar process to embed images on most platforms with the “drop down “embed this” link – ie on twitter, facebook and slideshare etc. Pinterest is a little different where you have to use the Widget Generator but once you have the code, it is the same for all. Glad you worked it out!

  3. Caroline

    I like #1, but I must confess that I don’t really understand how you do #3…*scratching head *…

    • Donna Moritz

      Hi Caroline – sorry if it was not clear – it is a pretty easy process if you click on the Widget Builder link in the post, it is a matter of adding the URL of the pin you want to embed into that widget builder. I have added an additional line in this post to make it clearer, but basically you just take the the code that is generated by the widget builder and place it in your text section of your blog post on wordpress. Then the pin will appear in your post and will provide an active link back to your pinterest account if people wish to pin the image or click through to pinterest. Hope that helps. It is not something I will use all the time, but there are times it will be useful.

      • Caroline

        Donna – thanks for the clarification. Yes, it’s a bit more of a palaver than just the hover Pin It button..

        • Donna Moritz

          Yes, as i said it is not all that dissimilar to a sharing icon but visually can be powerful or useful for a post showcasing a series of pins. It could also be sued to share pins from other profiles too, so they can come in handy.

  4. merlijn

    hi Donna, great post! Some of the tips are new to me. I will apply them in my next blogpost:-) Thanks!

    • Donna Moritz

      Cheers Merlijn – glad you got something new out of it. I like No 1 the most – easy to add to a Facebook post if you have a pinned image ready to go!

      • merlijn

        YEAH, nice an easy. I planned a FBpost like that for tomorrow. I will share it:-)

  5. John M. Lee

    Just added number one. Easy. Great tip. Will use it often. Thanks.

    • Donna Moritz

      Cheers John – glad you liked it – it’s my favourite too – super easy to do!

  6. Nik Parks

    Mind. Blow. These are fantastic tips, Donna! Thank you for sharing””I’ve got to step up my Pinterest game.

    • Donna Moritz

      ha ha well I am chuffed, as I am sure it is not easy to blow your mind, being a New Yorker, Nik. Remember the beauty of Pinterest is that 85% of content is shared by users from websites, so priority one: get some awesome shareable images on every post! …but these tips are easy ones to add, for sure!

      • Nik Parks

        Yep, I’m completely jaded ;p Haha, totally kidding. Yeah, I know I really need to be leveraging Pinterest. It just feels like there aren’t enough hours in a day!

  7. Brian Clawson

    Thank you so much for sharing this! Pinning one’s content from FB is an awesome way to boost results! KUDOS!

    • Donna Moritz

      Cheers Brian – yes it is my favourite of the 3 – and so easily added. I have noticed lately that some weeks Pinterest is out-performing Facebook for traffic back to my blog, so it i definitely something to include in your posts! Thanks for stopping by!

  8. Nathan Ambrose

    I keep forgetting that Facebook posts can be embedded elsewhere. I must try putting some in my blog sidebar from time to time.

    • Donna Moritz

      Glad you liked the reminder Nathan – I must admit I am still working out the best way to use embedded posts too, but there definitely potential there for using them in different and inventive ways! Thanks for stopping by!

  9. Bruce Frazer

    Thanks Donna, I really like the 3 way share concept. I love Social Media because there are so many different ways to use it . The problem I have is remembering to Embed the post as I schedule a post for a few days down the road…I almost never remember to grab the code once the Post is published…I am trying to add a reminder to myself on my Editorial Posting spread sheet….Any Hints?

    • Donna Moritz

      Hi Bruce – I guess if you are talking about embedding a Pinterest post or Facebook Post that can’t be made before you make the actual blog post then yes, the best way would be to set yourself a reminder. If you have an editorial spread sheet you are more organised than the average marketer, so stick with that!

  10. Antonio Calero

    Hi Donna, I haven’t considered the pinning from my Facebook Page: this is GOLD! Thank you for the tip.

  11. Christian Karasiewicz

    Great suggestions @sociallysorted:disqus. I’ve been using the pin from a Facebook Page and find it works extremely well.

    Keep up the great content!

    • Donna Moritz

      thanks Christian – glad you liked it. I am a little wary of pinning between platforms though.. as you break the link – just be careful you have permission to pin content from Facebook. It’s the one thing I don’t do much of actually – I stick to pinning from websites or repins.

  12. Joe Estes

    Great approaches and nicely creative. Thanks for sharing. In today’s crowded market you have to think outside the box and knit all the tools / techniques together.


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