Using Visual Marketing for Social Media Results – How to Use Text Creatively

60 Flares Twitter 0 Facebook 16 LinkedIn 5 Google+ 2 Pin It Share 37 Buffer 0 60 Flares ×

They say that ” A Picture Tells a Thousand Words” but have you thought about other ways to use Images to create great Visual Content, in addition to an eye-catching photo?  Let’s talk about how you can use a “text-based” image to capture the attention of your followers and encourage sharing of your content.  

How to Use Text Creatively - Using Visual Marketing for Social Media Results
They say a picture tells a thousand words - but text-based images can be engaging too!

This is the 2nd in a series of posts about How to use Visual Marketing Strategies for Social Media Results in Your Business. Click here to read the 1st post in the series: Using Visual Marketing for Social Media Results – 3 Cheeky Calls to Action.  

We have talked on this blog before about how powerful images are, and the impact of clever, savvy visual marketing to encourage engagement and sharing of your content.  There is no doubting that images work well, and great pictures tell a story and evoke emotion.  But don’t underestimate the power of a simple, eye-catching font, or a mix of images and words.

If you are going to use text only images, then I have three pieces of advice:
  • Rock your font – an awesome font makes for a very shareable image. By “awesome” font, I do not mean that it has to be fancy and exclusive…just really powerful, clear and easy to read.  A font that packs a punch and has some simplicity about it is best.
  • Rock your colour - use colour to attract the attention of your readers.  It might be the colour of the whole message or the background colour or just one word that has a pop of colour – either way you will create a shareable image.
  • Rock your brand – Use quotes or information about your brand – what information can you provide in short, sharp messages that will create “shareable” original content for your brand?  Images based around quotes share really well – you probably know this already right?  I have no doubt that you have shared them from time to time – quotes are some of the most shared content on Facebook and Pinterest.
Here are some examples of text-based mages that create powerful visual content without the use of photos or pictures – images that your fans will want to share – spreading the word about your brand or business.
#1 Use Powerful Text to Create Original Shareable Quotes
Lorna Jane is rocking the use of quotes by using simple, powerful fonts (check), a pop of colour (check) and by staying true to their brand (check)! This image was posted to Pinterest from Lorna Jane's sister site www.movenourishbelieve.com.

 

You In Six Words from Oprah
You in Six Words - 6-word quotes on Oprah's Pinterest Board make for VERY shareable visual content....as seen in the following examples:

 

Oprah - You in 6 Words
Simple, interesting fonts provides images that are immediately appealing to Oprah's audience. Her team have tailored their content very well to suit the needs of their ideal "viewer".

 

Carren Smith
The emotion and the meaning in this quote from my client Carren Smith is conveyed with only words. Note how much impact a pop of colour can have (and the "meaning" it can bring to a quote).

 

Lisa Curry Quote (Comfort Zone)
This Quote Pinned to Pinterest by Olympian and Athlete Lisa Curry is an example of a great image being paired with a powerful font. An eye-catching and "shareable" combination. For more information visit www.lisacurry.com or http://pinterest.com/elsycurry/
2.  Use Text to give your fans a Clear Call to Action

Believe it or not, people respond well to some sort of instruction or call to action. This example from Amy Porterfield‘s Facebook Page shows clearly how a simple call to action can get results – with just a simple, powerful “text only” image:

Amy Porterfield - Call to Action Graphic
Amy Porterfield used this simple "Call to Action" on her facebook page and it worked....over 600 likes and shares!
#3  Turn your “Headline” into an image to grab attention

This is a great one to use from time to time in order to make  your post stand out and get more engagement.  Think about it – if pictures get more clicks and engagement, then it stands to reason that people look to the picture first when they are checking out your post.  In fact there is a general hierarchy re how we decipher a post. Merry Morud (@merrymorud) from @aimClear recently presented at the Facebook Ads Conference held by Social Fresh.  Merry suggested (as expected) that the image is the most important part of an ad, stating that:

  • we get drawn in by the image
  • then we read the headlines…and if we are hooked in;
  • then we read the body copy.

We can look at Facebook Posts, G+ posts, Pinterest Pins in the same way.  So….what if you merged the headline with the image and made your headline into a catchy text-based image?  Would you kill two birds with one stone and grab more engagement?   Check out these examples:

Using the title in the image - example
OK, so admittedly, on this Pinterest Feed, I am drawn to the watermelon cocktail, but look to the right! Where does your eye go? To the heading below the image or to the image? Where do you read the title of my blog post? This does two jobs in one - you go to the image first, but while you are there you find out what the pin is all about by reading the title!

 

The One Social Question - Image
In this example, the title is the graphic - this time it not the entire heading, but enough to make you wonder - what is the "One Social Question" that I need to know?

 

Post with Text Only Heading in Facebook
Again in this Facebook Post example, where is your eye drawn to? To the title of the post or to the image? (which also contains a version of the title of the post). Text based images work!

Admittedly, some of these examples may work for you and some may not – I am just putting it out there that you can consider these strategies as part of an overall visual marketing approach.  Try some of the ideas and see how they go for you!

What do you find works for you as a consumer? As a follower? As a liker?  Are you drawn to images?  Any particular type?  What makes you want to click and find out more?  Will you try any of these examples in your own social media marketing? 

The following two tabs change content below.

Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, the Business Category Winner of the 2014 Best Australian Blogs Competition. Donna helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more reach, referrals and results in their business. She is a contributor to Entrepreneur Online, Social Media Examiner and Social Fresh, and has been featured in Forbes, NBC and Yahoo.
  • Fiona Lucas – iRespectOnline

    Another fabulous post!   You capture the essence of visual marketing so well Donna.  Definitely sharing this one!

    • http://www.sociallysorted.com.au Donna Moritz

      Thanks Fiona! Glad you liked it!

  • http://www.lynnbaillie.com/ Lynn Baillie

    Donna – thanks so much for this post I found it useful as it offers me a new way to grab attention on my blog posts.  I already use images a lot in my posts but hadn’t thought about using text in the creative ways you have shared.

    I was wondering though, do folks make these graphic/text combo’s themselves or are they available to freely use from a resource online?  I’d love to have access to these.  Could you let me know how best to recreate this so I can use on my blogs in future?

    Thanks,

    Lynn

    • http://www.sociallysorted.com.au Donna Moritz

      Hi Lynn – so glad you like the idea. 3 ways I have found to make some great “text based” images are to (a) create a title using some bold fonts and colours on a basic graphics program and then take a photo of it and add a filter using instagram – it makes it look funky! (b) use pinstamatic.com or (c) use pixlr.com – try some of those. I hope that helps. You can also check out this post: http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for-business/ and check item #5 for some links to some tools. You should be able to make some great “title” images by using these. Let me know how you go! And I will be blogging about this very soon as everyone keeps asking me so it’s a great question ha ha! Thanks!

  • http://www.allisoncrow.com/ Allison Crow

    Great ideas and inspiration. I post lots of art..and lots text art and it always gets great attention. This post gives me some fresh inspiration. Thanks.
    And yes, I said “lots.”. :)

    • http://www.sociallysorted.com.au Donna Moritz

      Wow – thanks Allison – sounds like I need to check out your page! I am a big fan of art too…and great design. Glad to hear it gave you some inspiration! Enjoy! (lots!). ha ha. :o)

  • http://www.sparrowandsea.com/ Jess @ Sparrow + Sea

    Sounds like a good one to add tot eh ever-growing pile next to my bed! Its really interesting to see the difference between conversion vs retention of a customer actually quantified… When you put it like that, it’s pretty undeniable where one should place the bulk of their time and efforts!

    • http://www.sociallysorted.com.au Donna Moritz

      Thanks Jess – yes I always have a pile of articles to read too – thank goodness for RSS (and my Google Reader) for reading them and then Evernote for “saving” those that I want to refer back to – it saves me a lot of time and a lot of paper. I am glad you liked the stats about conversion vs retention of a customer. They say that 80% of your business comes from 20% of your customers and I think that has been very true in previous offline businesses – and it comes back to good old fashioned referrals. Did you read the latest post on our blog about that? I presume that is what you are referring to. ie http://sociallysorted.com.au/the-social-quote-dave-kerpen-on-customer-influence/ – Have a great day!

  • Pingback: Using Visual Marketing for Social Media Results - 3 Simple Content Creation Tools | Socially Sorted

  • Pingback: Using Visual Marketing for Social Media Results - 3 Brands Getting it Right | Socially Sorted

60 Flares Twitter 0 Facebook 16 LinkedIn 5 Google+ 2 Pin It Share 37 Buffer 0 60 Flares ×