They say that ” A Picture Tells a Thousand Words” but have you thought about other ways to use Images to create great Visual Content, in addition to an eye-catching photo? Let’s talk about how you can use a “text-based” image to capture the attention of your followers and encourage sharing of your content.
We have talked on this blog before about how powerful images are, and the impact of clever, savvy visual marketing to encourage engagement and sharing of your content. There is no doubting that images work well, and great pictures tell a story and evoke emotion. But don’t underestimate the power of a simple, eye-catching font, or a mix of images and words.
If you are going to use text only images, then I have three pieces of advice:
- Rock your font – an awesome font makes for a very shareable image. By “awesome” font, I do not mean that it has to be fancy and exclusive…just really powerful, clear and easy to read. A font that packs a punch and has some simplicity about it is best.
- Rock your colour - use colour to attract the attention of your readers. It might be the colour of the whole message or the background colour or just one word that has a pop of colour – either way you will create a shareable image.
- Rock your brand – Use quotes or information about your brand – what information can you provide in short, sharp messages that will create “shareable” original content for your brand? Images based around quotes share really well – you probably know this already right? I have no doubt that you have shared them from time to time – quotes are some of the most shared content on Facebook and Pinterest.
#1 Use Powerful Text to Create Original Shareable Quotes
2. Use Text to give your fans a Clear Call to Action
Believe it or not, people respond well to some sort of instruction or call to action. This example from Amy Porterfield‘s Facebook Page shows clearly how a simple call to action can get results – with just a simple, powerful “text only” image:
#3 Turn your “Headline” into an image to grab attention
This is a great one to use from time to time in order to make your post stand out and get more engagement. Think about it – if pictures get more clicks and engagement, then it stands to reason that people look to the picture first when they are checking out your post. In fact there is a general hierarchy re how we decipher a post. Merry Morud (@merrymorud) from @aimClear recently presented at the Facebook Ads Conference held by Social Fresh. Merry suggested (as expected) that the image is the most important part of an ad, stating that:
- we get drawn in by the image
- then we read the headlines…and if we are hooked in;
- then we read the body copy.
We can look at Facebook Posts, G+ posts, Pinterest Pins in the same way. So….what if you merged the headline with the image and made your headline into a catchy text-based image? Would you kill two birds with one stone and grab more engagement? Check out these examples:
Admittedly, some of these examples may work for you and some may not – I am just putting it out there that you can consider these strategies as part of an overall visual marketing approach. Try some of the ideas and see how they go for you!
What do you find works for you as a consumer? As a follower? As a liker? Are you drawn to images? Any particular type? What makes you want to click and find out more? Will you try any of these examples in your own social media marketing?