How to get Viral Facebook Shares – and Why This is the Wrong Question to Ask

 

I often get asked “How can I get more viral Facebook Shares?”. Everyone wants an image or post to go crazy, do the rounds on Facebook, get Pinned to Pinterest, and shared on other blogs, right?  

In this post, I share 3 examples of posts that have fared really well or gone “viral” on Facebook for my clients and subscribers.  I am also going to reveal why focusing on “going viral” is just not smart – and why you need to ask another question other than “How can I get more Viral Facebook Shares?”.  If you get that part right first, the results might surprise you!

Viral Shares on Facebook

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Using Images on Facebook – 3 Ways to Create & Track Engaging Content

Using Images can help to solve one of the most difficult things to accomplish online – keeping track of stuff you want to refer back to. 

Information moves fast.  So when it comes to creating content, driving engagement and retrieving information… it can get overwhelming.

Here are 3 image tricks you can use on Facebook now to create, track and retrieve awesome content.  Better still it allows your followers to track and refer to your content too!

Using Images on Facebook - 3 Ways | Engaging Content | Main Image

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Crowdsource Battle for Social Media Tourism Symposium [Case Study]

What happens when Social Media meets Crowdsourcing meets Tourism meets some Outstanding Worldclass destinations?  

Heads are turned, posts are shared, communities engage and support is rallied! 

That is exactly what is happening around Australia at the moment, as finalist “host cities” from 4 States and 1 Terrority fight it out in a public crowdsourced, social-media fuelled battle to host the first ever Social Media Tourism Symposium (SoMeT) on July 17-18 this year.

In this post we look at what SoMeT is, what is great about this project, and what this example of the innovative use of social media and crowdsourcing means for local tourism, business & social!

Crowdsource Battle for Social Media Tourism Symposium

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How to Use Facebook Location-Based Marketing [Offers]

Have you tried Facebook Offers Yet?  

Facebook Offers are a free way to receive discounts from businesses, brands and organisations.  For Local Businesses, this little Facebook Product is proving to be a winner, performing well against Ads and Promoted Posts.

Find out how your Business can use Offers to easily attract leads and drive conversions and sales in your business. This is Part 3 of our Facebook Location-Based Marketing Series.

Facebook Offers

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How to Use Facebook Location-Based Marketing [Nearby]

Facebook has taken Location-Based Marketing to a new level with the release of their upgrade to Nearby. 

In this 2nd Part of our series on Facebook Location-Based Marketing, I have outlined a few key things to help you understand:

  • what Nearby is and how to benefit from it
  • how you can use Nearby to encourage your in-house customers to promote your business to their friends!

 

All about Facebook Location Based Marketing - Facebook's Nearby App

 

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Social Media Content Creation – 3 Easy Ways to Use Screen Shots

 
We talk a lot about creating visual social media content here at Socially Sorted.  

This post showcases 3 of my favourite strategies for finding quick, easy, content to share on your Blog, Facebook or other sites – using screenshots.

Social Media Content Creation - Screenshots

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Visual Testimonials – Create Social Proof with Images & Screenshots

 
What are Visual Testimonials?

A visual testimonial is where you use an image that contains a testimonial.  Rather than a written testimonial, if you combine an image with the testimonial, your impact will be greater when you share them on social media sites or your website.  

In this post we talk about one easy way to create testimonials by using visual marketing strategies. You will be surprised at the content that is already at your fingertips.. that you may not be using!

visual testimonials - socially sorted

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The Facebook Group Tools You Didn’t Know Existed

I love Facebook Groups.  I participate in a few, and I have started a few of my own.  The benefits of using Facebook Groups for a whole bunch of reasons can be found here, as I have posted about my enthusiasm for groups before.  Today I want to share with you two tools that are there for you to use within Facebook Groups but you may not know about them!  

Facebook Group Tools | Facebook | Socially Sorted

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How to Engage on Facebook – Leave No Fan Behind

When building a community on Facebook there is a simple action you can take to ensure that you make people feel valued, listened to and part of your business.  

This post shows you how to use this action in order to engage on Facebook, why you should do it and an easy way to include it in your daily tasks.  

Socially Sorted | Sunshine Coast | Engagement | Facebook | Social Media Strategy | Social Media Marketing [Read more...]

Using Visual Marketing to Achieve High Facebook Engagement [Case Study]

The average Facebook page has an engagement rate of 2% to 5%. This means 2-5% of the total “likers” on the page are liking, commenting, sharing or interacting with your content.  What if I was to tell you that it is possible to achieve more than 100% engagement on your Facebook Page.  Would you be interested? 

This post shows how we worked with our Client Know Your Midwife (a group of Private Midwives) to use simple, clever visual marketing strategies in order to achieve just that….and more.  With a recent engagement rate of more than 300% – you will want to find out why!  

Visual Marketing | Facebook Engagement | Know Your Midwife | Socially Sorted | Social Media Sunshine Coast

Midwives Rock. Especially these Midwives. With the use of powerful, engaging images, we were able to work with the team at Know Your Midwife to gain more than 100% engagement rate on their page.

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