3 Social Video Tools to Make Short Video Like a Pro

Are you looking for awesome social video tools to help you create engaging, share-worthy videos?  If you’re just not sure where to start,then listen up! In this post I share 3 tools I love for creating social video – easily and quickly – that your audience will love.  

3 Social Video Tools To Make Short Video Like A Pro
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BY DONNA MORITZ | 21 SEPTEMBER, 2017 | CONTAINS AFFILIATE LINKS

It’s becoming more and more important that businesses learn how to create social video quickly and easily.  The good news is that it’s never been easier to do so with the tools available.

I am using a number of tools right now (that I love) and want to share them with you. Ready?  Let’s jump in!

3 Social Video Tools to Make Short Video So Good They’ll Think You’re a Pro

1   Animoto

Animoto is one of my go-to social video tools, and they keep getting better – adding features all the time. Here’s an overview of how to get started with the Animoto Marketing Video Tool:

What I love about Animoto is that it’s very drag-and-drop. All you have to do is add your videos and images, change text, colours, music …. and you have an awesome social video. You can:

  • Choose from a number of different template styles and sizes including square templates.
  • easily change headings and subheadings, add or delete video or image segments
  • Change your video style with a click of a button – for a different look and feel.
  • Add a filter across your entire video (to give a seamless look and feel, even if the video was sourced from different footage).
  • Add music from a huge library of commercially licensed tracks (over 1000 tracks)
  • Add a voice-over to your video if you choose
  • easily download and share to social channels as a landscape or square video.

Here’s how to switch out the style of your video on Animoto:

I have played with a lot of social video tools over the years and I can safely say that Animoto is one of the easiest to learn how to use.

Ready to try Animoto?  Grab a free trial here!

2   Animatron Wave

Animatron wave is another great online video builder – with the added benefit of being able to choose from a huge library of video stock footage.  Here’s a quick walk-through of Wave:

Animatron Wave has a number of features that make it worthy of adding to your social video tools:

  • choose from over 2.5 million stock videos and images
  • ability to upload your own media
  • access over 100,000 commercially licenced music clips
  • instantly preview the effects you add including filters and transitions on your videos.
  • easily switch between landscape, vertical video and square video. This is one of the only tools I know that offers vertical video format as well as square video:

Easily Switch between video styles with animatron wave - Social Video Tools

As well as landscape video you can create square video, mobile/vertical video, Instagram stories, and Facebook Cover Videos.

Try Wave for yourself with a free trial!  If you upgrade to a paid subscription this link will get you 10% off.

3   Quik

This last social video tool is one that I discovered recently when speaking at a couple of events in India. One of my colleagues created some awesome videos in minutes and we were all keen to find out how!

It turns out he had used a cool little app called Quik – available on iOS and Android.

And guess who makes Quik?  Go Pro! … only you don’t need a Go Pro to use it:

The beauty of Quik is that it enables you to create video FAST …and it’s fun to use.  Here’s what I love about Quik:

  • You can select multiple videos on your phone and Quik will automatically edit the videos.  It also intuitively makes great transitions and highlights the best moments in videos, and adds effects and filters.
  • You can easily post to social media or save to your camera roll.
  • if that’s not “quick” enough for you, you can also allow Quik to scan your phone’s videos and choose a selection to automatically edit into a finished video (just like my friend did in India!
  • Quik allows you to add music from their library or you can add your own music… and it syncs the emotion of the video to the emotion of the music!  Note:  the music in the Quik Library may not be licensed for commercial use so I would highly recommend that you use your own stock music clips (that you have the rights to use) instead.  

Oh, and once a week Quik takes your latest videos and combines them into something cool!  From a family/friends/fun perspective, that’s a really fun feature, even if you don’t use it for business purposes. I’ve been amazed at some of the video compilations it pulls together. It’s a great reminder to slow down and enjoy life’s moments (or re-live them with Quik).

A couple of bonus tools:

I wanted to keep this post short and sweet but I have a couple of bonus tools to share with you in case you want to dive deeper:

  1. Facebook Slideshow Tool – This is a super easy tool to use for creating short video for posting to Facebook. I wrote about it here.
  2. Adobe Spark VideoAdobe Spark Video is a great tool for creating explainer videos and short video for social media (on desktop or iOS).  You can also create short animations using their mobile app, Adobe Spark Post.

Over to You

Are you avoiding creating social video because it’s too hard?  Try these tools and tell me what you think.  

* This post contains affiliate links. If you choose to upgrade to a paid account using my link, I will receive a commission.  Please know that I only recommend tools that I use and love as I want you to be in good hands!  

3 Social Video Tools to Make Short Video like a Pro
Image by Shutterstock
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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015-2017. She helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
  • Came at the right time, Donna!

    Been planning to work on a couple videos lately but was thinking of the tool to go with. I think I love and will prefer to try Animoto first then see what it’s like.

    Another set of tools that might be important is “screen record” video tools for recording your screen while you do tutorials and stuffs like that. Also took me a while to get a good one I love.

    Thanks for the post, Donna!

    Cheers,
    Simon Zaku.

    • Hey Simon – glad to her you found it useful! I think Animoto is a great first choice – super easy to use and professional quality videos. It’s very intuitive and you will pick it up quickly! Yes I have a bunch of great screen recording tools I use – I love Screenflow for Mac and Screencast-o-matic for Windows. I’ve used Screenflow for years!

  • Hi Donna!
    Thanks for these tools!
    Video is playing a more important part on social media and it’s not strange, really when it’s proven that humans resonate better with visuals and video.
    Thanks once again and have a great weekend.
    Jens

    • You’re welcome Jens – glad you are loving video! It’s so much easier these days with the tools available to us. Have a great weekend too!

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