Welcome to Socially Sorted!
It was great to have you join my session for SMMW17 on 6 Hot Tools for Visual Storytelling!
I hope you got some great takeaways from the session and you are ready to use the tools to do some fabulous visual storytelling!
Keep me posted re how you go with it. I’ve got my eye on you!
The following is a summary of all the tools, tips, and peeps that I mentioned during the session. (PS If I forgot to add anything here, let me know…this is a dynamic page and will stay up for your reference) Enjoy!
Brands mentioned in the presentation
- Nu-Era Bakery Facebook Page
- Nu-Era Bakery website
- Cooker and a Looker Blog Post
- Cooker and a Looker Facebook Slideshow Video
- Margaret River Discover Company
- The kangaroo article!
The 6 Hot Visual Storytelling Tools
Easil is a great tool for creating visuals. They have awesome fonts and templates and a huge library of free stock photos. It’s free to trial or you can get a Pro account with additional features for $9 per month.
And I have special offer for you if you want to try out Easil. You can do a free trial and then upgrade to a Pro account for just $9 for 3 months (instead of $9 for one month), after which it goes back to monthly unless you opt out. You can access that here.
And if you are in the hospitality industry I recommend you check out their hospitality level – you can take advantage of hundreds of designs suited for food, beverage, tours, functions and events. You can also print your designs with on demand printing through their network. Check it out.
2 Adobe Spark Post
This is a great tool for creating shareable graphics from a range of templates and also animated images too. You can create on desktop or mobile and they have a great video creation tool as well, called Adobe Spark Video.
Find out more about Adobe Spark Post here.
SHORT VIDEO TOOLS
Animoto is an amazing video creation tool. Their marketing video builder is perfect for any kind of business, and you can make professional looking videos no matter how big your team is! Try animoto here.
4 Facebook Slideshow Tool
This is right on your newsfeed on your Facebook Page – check this tool out in this article that I wrote on my blog. It’s super easy to use and you can create a video in minutes using existing images. And of course, Facebook loves content created and posted on Facebook so you will get good reach too!
5 Ripl App
Ripl is a great tool for creating animated visuals – perfect for Facebook and Instagram. You can add text to an image and animate it, or create an entire slideshow where you are adding text to each image (up to 8 images). Check it out here. It’s on both Android and iPhone and is a mobile app.
Giphy is both a massive search engine for GIFs but also a great tool for creating your own GIFs.
Check it out here. Be sure to check out the slideshow tool (click on CREATE > SLIDESHOW).
…and remember that Adobe Spark Post is great for animating images too, from mobile.
You can read about a bunch of other GIF creation tools here in this blog post.
Here’s an article about what happened with the sunset kangaroos, in case you are wondering!
Other Tools I recommend for creating Visual Content
I didn’t get to show these tools in the presentation (although I mentioned a couple of them briefly) but they are all great for creating visuals!
1 Canva and Canva for Work
You can sign up to use Canva here. It’s free and you can access a lot of the templates and the awesome stock photo library (all free or $1 per photo).
Or if you want to shake things up a bit, check out Canva for Work, where you can get a free trial for 1 month.
Canva for work will give you access to extra features like folders for your designs, the ability to share designs within a team (including editing), folders for your assets like logos and images, and the ability to instantly resize images (ie take a square instagram image and resize it to portrait or landscape size).
And don’t forget to try the tutorials here at Canva Design School (they are on the same website as Canva’s blog).
2 Time Lapse Video – Hyperlapse by Instagram
Speeding up your video can be a cool effect and will get noticed. Hyperlapse by Instagram is a great tool and some smart phones allow you to use this speed effect straight from your camera with video.
Time lapse can be used to speed up any footage – think of how you can use it to show an unboxing of a product, or a tour or showing behind the scenes. Get creative! Here’s an article I wrote about Hyperlapse.
3 Adobe Spark Video
This is an awesome tool for creating video and worth checking out as well. Super easy to use and great for explainer videos and anything requiring animation of text and images. Spark VideoSpark Video works with templates too so it’s easy to learn and use straight away.
This is a great tool for creating simple video and image montages that you can upload to Facebook or Instagram.
5 Pic Play Post
This is a great little app for mixing video with images in the one visual. You can do some really creative things with it – maybe a video of you talking in one box with images in the other – there are so many options. Check out some examples of how Pic Play Post works on their Instagram page here and check out their website here.
If you haven’t yet discovered Relay, it’s a great tool for automatically creating a whole series of images with minimal design skills required. You can take it for a test run here with a free trial.
And you can find out more about Relay on the website here.
Other Sources of Inspiration
Canva Design School
This is Canva’s amazing tutorials – Just 5 minutes a day doing a tutorial or two will help you become savvy with designing visual content. Check out the tutorials here.
Have fun with visual storytelling!
Thanks again and have fun getting with visual content…and driving more traffic with great visuals. I hope you are inspired by the potential to create some awesome visuals in your business and for your region.
Want More from Donna?
If you want to keep up with updates, my best free content is on my blog. Subscribe for Insider Updates at the top or bottom of this page (or get more information here). These are a weekly email with my latest posts, tips, tools and programs for visual social media and content strategy You can also check out my articles for Social Media Examiner here.
That’s a wrap!