How to Set up Rich Pins on Pinterest in Just 5 minutes

Want to know how to set up Rich Pins on Pinterest in no time at all? 

If you are a blogger, then this is super easy way to increase traffic and shares from Pinterest.  

In this post, I show you How to Set Up Rich Pins for your Blog Articles on WordPress… in just 5 minutes.  

How to Set Up Rich Pins on Pinterest - 5 Minute Step-By-Step Walkthrough
Retro Alarm-Clock by Shutterstock

I’ve posted before about the importance of visual content and how Pinterest drives traffic to your site with visuals months or even years after they are first shared.

So let’s take a look at what Rich Pins are on Pinterest – and why you would want them to help with driving traffic to your blog or website.


What are Rich Pins on Pinterest?

As Pinterest describes them,  “Rich Pins add extra details to Pins from your website”. There are 5 different types of Rich Pins:

  1. Recipe – adds info to your pin like ingredient lists, cooking time, serving and if the recipe is vegetarian, paleo, gluten-free etc.
  2. Article – shows the headline, title, description and author of your article and blog post (I’ll show you how to do it quickly in this post!).  
  3. Product – lets you show the price, stock level/status and a description of the product on pins from your website.
  4. Place – allows you to add location information to Pins, so that when someone pins from your website to a Place Board it shows the location.
  5. Movie –  adds information about movies including ratings, director, actors, release date etc.

Find out more about all the Rich Pin types (and how to set them up) on Pinterest here.  it’s a little techy but you can get your developer to do it if you get stuck.

The good news is… if you want to set up Article Rich Pins for your blog and you are on WordPress, then keep reading as I have a super simple solution for you below.


Example of Article Rich Pins on Pinterest:

This is an Article Rich Pin on Pinterest from an article I wrote for Social Media Examiner. See how it has a bold title and then a different description as well as the website listed?

Rich Pins on Pinterest from Social Media Examiner
Rich Pin (Article)

Without Rich Pins set up, it will show only a single description below the image – no bold heading and sub heading and author details.

The extra detail may not seem like much, but when helping people to decide on clicking on or sharing a pin… it’s a lot!


How to Set up Rich Pins on Pinterest the Easy Way

This is easier than the instructions that Pinterest gives.

It takes just 3 steps (and 5 minutes) to set up Rich Pins on Pinterest if you have a WordPress Blog.

Here’s how you do it:


1.  Install Yoast SEO and Edit Settings

If you haven’t set up Yoast SEO yet then do it (it’s your SEO knight in shining armour even if you know nothing about SEO).

You can grab Yoast SEO here.

Other than helping you make sure every post on WordPress is optimized for your best chances with SEO, Yoast also lets you set up Rich Pins easily.

Simply do this:

  1. Activate the Yoast Plugin.  
  2. Click on the “Social” tab in the Settings area.
  3. Click on the Facebook tab and make sure “Add Open Graph Meta Data” is enabled.
  4. That’s it for this part!
Use Yoast SEO to Set up RIch Pins on Pinterest
Check that Open Graph Meta Data is “Enabled” – Pinterest will use this data.


2.  Use the “Rich Pin Validator” to Validate Your Pins

This part is click and click… super simple:

  1. Go to this link and open up the Rich Pin Validator.
  2. Add a link to any post on your site where it says “Enter a Valid URL”


3. Click Apply and Wait!

  1. Apply to have your Pins Validated – just Click Apply Now! (here’s an example)
  2. Then you wait, but you won’t be waiting long. You’ll receive confirmation like this from Pinterest shortly after (it can be very quick!):
Confirmation of Rich Pins on Pinterest
Happy Days – your pins are now “rich”.

You’ll see a difference in your pins as soon as they are approved!


Hot Tip When Adding Images to your Blog Posts

I suggest that you consider adding a different title to your Rich Pin that will act as the sub title. I use Social Warfare plugin for this.

It’s as simple as adding a description into the Pinterest section of Social Warfare. See the image below.

This will appear below your image title on the Rich Pin when it is pinned to Pinterest.

But if you don’t use this plug-in then you can also add this “sub-title” via the Alt Tag on your image.  Just make sure that it’s something that is also useful to Google and explains what the image is.

Here is the set up for Social Warfare:

How to Use Social Warfare with Rich Pins on Pinterest
Social Warfare helps with your Rich Pins on Pinterest.


And here is what the rich pin looked like on Pinterest, bringing in the Pinterest Description from Social Warfare:

Rich Pins on Pinterest - example from Socially Sorted
Add a description that differs from the title.

You can get clever with your description in this way – giving more information that will entice someone to click through to the article or re-pin. You can even include a call to action.

Remember that when you set this up, it’s the description that shows up when readers hit the Pin It Button on your post.

For more information about Social Warfare, check it out here.


Why should I bother setting up Rich Pins on Pinterest?

There’s something you need to know about Pinterest.

Even if you are not an active pinner to Pinterest, your audience might be. 

So, this is about setting things up so that they get the most information on the pins they share and so your pins are optimized so more people discover them and then repin them.

And so on it goes…

Remember:  Even if you are not pinning actively, set up Article Rich Pins on your articles/blog posts.

And of course:

Rich Pins on Pinterest stand out on the feed because the title is bold.

You also get the benefit of being able to include a title and a subtitle by way of how you enter your information!

How to Add Rich Pins on Pinterest in Just 5 Minutes
Ready to Set up Rich Pins? Pin this for later! (Image by Shutterstock)

Your turn

Jump to it – it only takes 5 minutes. 

And if you don’t have WordPress, then ask your Developer to do it for you.  

Just do it once – it’s set and forget, so well worth the effort.  

Do you have Rich Pins on Pinterest yet?  


The following two tabs change content below.

Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, a Top 10 Social Media Blog Winner in 2015 & 2016, and winner of the 2014 Best Australian Blogs Competition (Business Category). Donna helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more traffic, shares and sales in their business. She is a contributor to Entrepreneur Online and Social Media Examiner and has been featured in Forbes, NBC, Yahoo, the Huffington Pos, Entrepreneur and Problogger.
  • Kim Hawkins

    Thank you. This made what I thought was going to be a difficult task VERY EASY!

    • I know right? It’s so super simple. Glad you can get it done now!

  • This was very helpful. I’m all set up now thanks to you.

    • Awesome – glad to hear it was easy for you!

  • Abegail Smith

    Great! Gain more exposure and boost your authority on social media. Checkout BuyRealMarketing and see how it works.

  • Abegail Smith

    Gain more exposure and boost your authority on social media. Checkout BuyRealMarketing and see how it works.

  • Thanks for the simple and straightforward guide!

    • You’re welcome Josephine – it’s such a simple thing to do, you’ll be glad you set it up!

  • Thanks SO much for this. Pinterest made it sound ridiculously fiddly and difficult, but your guide was so easy and Rich Pins is now activated on my site! Thanks again, you’re a star!

    • Hey Kayleigh – I am so glad to hear you say that. I love writing posts that give quick wins and this one is just about the quickest! It truly is a 5 minute job and I can’t believe I put it off for so long either haha. Have a great 2017!