3 Quick Short Video Ideas – Shake Up Your Visual Content

Stuck for what to post?  Need some quick short video ideas to shake up your content? 

You’re in the right place!  In this post I share 3 quick short video ideas that you can create in no time at all for more engagement. 

These tips are super simple and use existing content to save you time when creating visuals.  

3 Quick Short Video Ideas

Are you a little freaked out by all the recommendations to “create video” and “create live video”? If so, then you are in the right place.

Even if you are not freaked out by it, and you are ready to jump in and create more short video, you are still in the right place!

The 3 quick short video ideas I am sharing in this post will help you to dip your toe in the water and create some short video.

But these tools allow you to do it without all the tech and time it requires to do longer-form video.

You can work up to longer form video for sure, but these ideas will have you creating quick short video in no time at all.

3 Quick Short Video Ideas

1  Create a Facebook Slideshow using existing content.

I wrote about how easy it is to use Facebook SlideShow is recently.

It’s a feature that sits right under your nose on your Facebook Page. Yet,  many people are not using it.

Facebook Slideshow basically allows you to drag and drop still images into the tool, add some music, choose your duration of slide transition and boom…. instant short video.

The best way to use Facebook SlideShow is to grab some existing content and repurpose it into a video. I’m talking about photos and still images.

In this recent post I shared a Facebook Slideshow Success Story from Amanda Smyth from Cooker and a Looker.

After the success of the first slideshow, she created another one using some awesome visuals from a previous blog post featuring a recipe for Aussie Pavlova.  She used images and tips from this post and this post, edited as necessary, added a little extra text, then popped the images into the Facebook SlideShow tool.

Boom … a new Short Video made with ease and sending fresh traffic to an evergreen blog post that is one of her most popular. Now she can easily take advantage of Facebook Traffic to find new people to check out her dessert and visit her blog post.

All using existing content and a handy tool that sits right on her Facebook Page!

If you have existing Facebook or Instagram sized images it’s a great way to repurpose that content and give it new life.

What content can you repurpose into a Facebook Slideshow short video?

2  Create an Eye Catching GIF for Instagram

GIFs are animated visuals that cycle in a video loop. They are fast becoming part of our cultural language online.

We use them in emails, messages, blog posts and social media.  They:

  • catch attention quickly with subtle movement or fast moving graphics.
  • they can be used to tell a story once you have the attention of your audience

One clever way I have seen them used, is to create a GIF with subtle motion that draws in the eye.

The key to this strategy is to then follow up the “attention-grabbing image” with some useful content – either on the image itself or in this next example, in the description:

NEW ON THE BLOG – Have you considered Animated GIFs in your marketing? There are so many ways they can be utilised to catch attention and drive engagement. Check out the full post (LINK IN BIO – click on this image). Tell me – do you love or hate GIFs and who do you see using them well? ⠀ ⠀ Animated GIFs are brilliant for: ⠀ ⠀ 1 conveying emotion (sometimes you can convey what words simply can’t) with humour⠀ ⠀ 2 Showing how to do something (a how-to post with screenshots merged into a GIF)⠀ ⠀ 3 Sharing your personality⠀ ⠀ 4 Showcasing a product or service⠀ ⠀ 5 Recapping something⠀ ⠀ and so much more! They work well on most social platforms, and now they are becoming part of our language in blog posts, messaging, websites, and even emails. ⠀ ⠀ In my latest blog post I share a whole bunch of SUPER easy tools you can use to start creating GIFs (even in minutes). Some of them are sitting right under your nose but you might not have realised. ⠀ ⠀ Note: I highly recommend you check out GIFs and animated images to spice up your marketing, better catch attention and keep your community engaged. ⠀ ⠀ #gif #graphicdesign #design #diydesign #socialmediamarketing

A post shared by Donna Moritz – Visual Strategy (@sociallysorted) on

 

I created this animated Graphic to promote my blog post about GIFs. It made sense to include a “GIF” animation on the promotional image.

The idea was for this to “catch the eye” and draw people in to then read the description. When you create a looping video of more than 3 seconds it will play automatically on Instagram.

I included further information in the description (people like to stay on Instagram so give them value).

Then I made it super simple for them to check out the full blog post by adding an easy LINK IN BIO link.

The click throughs on this post were about 4 x higher than usual and we had a lot of great engagement and comments on Instagram about the blog post.

Why does it work? Not many people are doing looping GIF-like videos on Instagram.  When you see them in your newsfeed they make you stop.

Just make sure you have value in the description to back it up and explain what the post is about!

Here’s another example from Sue B Zimmerman for a recent blog post. This post caught my eye in the newsfeed!

 

 

 

3  Add an Eye Catching Animation effect to Your Image

The 3rd in this series of Quick Short Video Ideas is one of my favourites.  It involves a tool called Lumyer which is SO easy to use.

Lumyer is an app that you can download to use on your iOS or Android Device (available on the Apple Store and Google Play).

Basically it allows you to animate certain elements of your image. You can use it to animate all sorts of objects and create effects from moving hair to weather, rain, and even smashed windows.

In this example, “smashing glass” was a great effect to highlight my point about creating content so good that people will “break glass” for it.

Check it out:

CREATE CONTENT SO GOOD YOUR AUDIENCE WILL BREAK GLASS FOR IT. ⠀If you consistently show up with helpful, inspiring, educational or entertaining content, your audience will start to show up for you, ready to engage with it. ⠀ In fact, if they get value from your content consistently, chances are they will stop their scrolling to look at your content no matter what it is. They’ll break glass to get to it (ok not literally but you know what I mean). ⠀ ⠀ One way you can make this happen is to keep an eye on your analytics and see what content is resontating. What gets the most views, shares, comments, shares? Take a note of it and create more content just like it! That’s the type of content they will break glass for! ⠀ ⠀ Click the LINK IN BIO to read a post showing you the Secret Sauce to Highly Shareable Visual Content! ⠀ ⠀ Image by “minimal_pics” licenced via @Twenty20. Smashing glass effect by @mylumyer ⠀

A post shared by Donna Moritz – Visual Strategy (@sociallysorted) on

Here’s another example… the rain and smoke? All Lumyer….

 

A post shared by Lumyer (@mylumyer) on

As you can see, there is a lot of possibility with this app. You just need to think a little laterally.

Just remember that if you are going to do a looping video for Instagram it needs to be at least 3 seconds long to loop.

And if you are stuck, scroll through the effects to see what you like.  Sometimes the effects you find on the app help to shape the content you create, so stay open!

 

That’s It!

This post has done what I intended it to do … help you to discover more quick short video tools.  

Have fun using them to create short video that grabs attention and drives engagement!  

Let me know in the comments below if you’ve discovered a new tool to try!  

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015-2017. She helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
  • The slideshow was a great way to present existing content in a new manner. Thanks for the tip!

    • You’re welcome – thanks for the great example! It’s a fun little tool!

  • Love these tips, Donna! I love creating GIFs for blog posts and Twitter but I need to do this on Instagram. Thanks for the inspiration!

    • Oh cool glad it helped… and send me some links to the GIFs you have done in blog posts especially if they are how-to GIFs (or drop the links here) as I might do a post about it at some stage, so always looking for examples.

  • Shannon Gilchrist

    Love it! Thanks for the great ideas!

    • You’re welcome – have fun playing with these tools!

  • Awesome post Donna! These are definitely great ways to attract attention. Haven’t heard of Facebook slider though 🙂

    • Great to hear you found it useful… Facebook Slideshow is so handy!

      • I just read your article about it. So that was what Facebook slider is. I thought it’s a new feature. But I must say, you did a great job making the guide! I have yet to try it out for myself 🙂 Thanks Donna!

        • I’m a bit confused – you keep saying Facebook Slider but I presume you mean Facebook Slideshow…

          • Sorry for the delayed response 🙂 Yep, I meant Facebook slideshow. Sorry to confuse you Donna.

          • haha no worries, no you didn’t confuse me, I figured that was it. Maybe if they called it Slider it would have been less confusing (sounds like a great name! haha).

  • Did I hear that there’s a way to insert a video on a Facebook page? I was listening to a recent Amy Porterfield podcast (#162), and thought she mentioned you when she was talking about it. Thanks!

    • Hi Lynn – haha yes Amy does that sometimes! I missed her last few episodes as I was overseas speaking in India and I just jumped on and listened to that episode. She was talking about me in terms of how to create animated visuals as I presented on that topic at SMMW17…. but she referred to the Facebook Page “video” timeline image very quickly and I am not sure if she added how to do it as I didn’t talk about that in my session. My advice is to search on Facebook for the instructions for the video timeline and they will probably have instructions for it – sorry that I have not done it yet but it sounds very cool! Hope that helps!

      • Hi Donna – thanks for the reply. Strangely enough, went I went to a client’s FB page and hovered over the camera icon, it then gave me the opportunity to upload a video. Here’s the message:

        Tell More of Your Story
        Instead of a cover photo, now you can use a video. It can be 20-90 seconds and should be at least 820 x 312 pixels.
        So others reading this – try it out!

        • Ah good – I was going to come back and say that I am sure it is as simple as just clicking on the timeline cover and uploading a video instead of a photo. It’s never hard to find out how to use facebook’s features. Either they are obvious or just search on it + Facebook and they have guides to everything.

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