How To Easily Optimize Your Blog For Pinterest Shares

Do you want to optimize your blog for Pinterest but don’t know where to start?  

There’s an easy way to get more Pinterest traffic – even if you don’t actively pin to Pinterest yet. 

In this post we take a look at 3 ways that you can set up your blog to encourage Pinners to pin to Pinterest, even while you are sleeping.  

How to Easily Optimize Your Blog for Pinterest

This post is all about how you optimize your blog for Pinterest in a way that encourages shares or pins (even if you are not an active Pinterest user yet.

The more saves or pins you get, the more people will discover you, click through, and ultimately drive more traffic back to your website.

There’s an army of marketers coming to your site on any given day, at any time, and many of them are ready to save images to Pinterest.

Do you have visual content that appeals to them so they will save your images it to Pinterest?

Think about it… they are ready to do your marketing for you, for F-R-E-E.

The biggest tragedy is not if you are actively pinning or saving content to Pinterest yet. The biggest tragedy is if you are wasting opportunities that are already there for people to save and share your content!

Getting Your Foundations Right

Before we talk about how you can optimize your blog for Pinterest with images, there are of course many things you can do with your Pinterest account to get it set up and ready.

Check out our recent post for more tips.  It includes tips like adding the Pinterest Save button to your blog or website, as well as tips for setting up your Pinterest account correctly ready to start pinning.

It includes tips like adding the Pinterest Save button to your blog or website, as well as setting up your Pinterest account correctly ready to start pinning.

For the purposes of this post, we’ll focus just on your blog and 3 quick tips for Pinterest-ifying your blog with great images, even if you’re not active on Pinterest!

Why? So that when the “army of marketers comes calling”, you have something for them to get excited about and share!

Here are 3 easy things you can do (starting with the easiest and least-time consuming) to optimize your blog for Pinterest:

 

3 Ways to Easily Optimize Your Blog For Pinterest With Images

1  Add Pinterest-Friendly Images to your Blog

Think of every page of your website as a marketing opportunity.  Make sure that each page and post has at least one image that is attractive to Pinterest users.

The ideal Pinterest image is portrait-sized (taller than it is wide) with an aspect ratio of 2:3 ie 600:900.

In reality, any visually appealing image can be pinned. Square images can look great too, even though portrait or longer images tend to work best.

TAKE ACTION:   Look at your previous posts and check you have at least one shareable image on each of them. Maybe you can add an image to an existing post that highlights your content, like I did with the following image using a quote from this post:

An army of marketers on your blog - how to easily optimize your blog for Pinterest
Add a shareable image to your post – it can drive traffic from Pinterest.

 

2  Add a Pinterest-Optimized Title Image

I have a number of blogs I love to read on a regular basis. However, a couple of those blogs drive me crazy due to one thing:

Every time I read one of their great blog posts I want to save it to Pinterest, but they don’t have a title image.

When I hit the Pinterest Save button (or I try to “pin” the article), there’s no image for me to pin that really stands out.

There’s no title image. So I often don’t pin anything or I have to pin a generic image which is not ideal, as there is no context.  If someone else sees the pin (or I am looking at that same pin on my Pinterest Boards later on) it will be hard to quickly know where the image will lead.

The solution? Add a title image to your post.

I have a title image at the top of this very post, like this:

Example title image on Socially Sorted - to optimize your blog for pinterest
Every image has a title image on my blog.

 

Now, you might notice that my title image is landscape, and there’s a reason for that. I like having a landscape title image so it shares well to Facebook and Twitter.

But I always (where possible) optimize my blog for Pinterest with a tall portrait sized image.

I usually add one somewhere in my post (often at the bottom of the page).  If you scroll down on this post you will see a tall version of the title image.

As a Pinterest user myself, I find that when I go to a website and see a portrait sized image it reminds me to pin it – so I do the same on my own blog.

I also use the tool Social Warfare to “lock in” the portrait sized image as the image that will automatically save to Pinterest.  When someone clicks Pinterest Save button on any of my images, this is the image that defaults to share.

If you don’t want to add an extra image to your page or post for any reason, Social Warfare also gives a good option to “add” the image in the background.

In the following example I have chosen my “tall” image as the image that will default to be pinned to Pinterest:

Use Social Warfare to optimize your blog for Pinterest
With Social Warfare you can control which image gets pinned

 

Personally, I like to add the tall image to the page as well.  As I mentinoed, seeing a tall image makes me want to save it to Pinterest, then and there.

Ian Cleary at Razor Social uses title images exceptionally well on his blog:

Blog Post Title Image - Razor Social - How To Easily Optimize Your Blog For Pinterest With Images
Razor Social uses a Portrait Sized Title Image

Ian uses portrait-sized blog post image as his main image, so it’s easily pinned to Pinterest.

Regardless of whether you choose portrait, square or landscape, ensure your title image is engaging and has some context about the title.  It will give Pinterest users enough information to know whether they want to click through and read your post.

3  Optimize New and Old Posts with Infographics

Yes, infographics can be labour intensive to create, and yes they can be expensive if you outsource them to a designer or agency.

But not if you are savvy about it.

Use the infographic template tools we have available to us and anybody can create engaging infographics.

You can read more about these tools here where I outline 4 tools that are easy to use:

  1. Easil
  2. Canva
  3. Piktochart
  4. Easel.ly

Canva and Easil are my two favourite infographic template tools right now as they include a number of “short” infographic templates.

Just because infographics can be super long, doesn’t mean they need to be.   They just have to be long enough to catch attention and drive people to click through or save your pin on Pinterest.

Check out the infographic I created in Easil to add to this post.  It was super easy to create and only took 25 minutes using a template.

The infographics on Easil allow you to simply swap out images, text and colours, creating an infographic that looks professional on your blog.

Here’s a sample of their slick templates so you can use them to optimize your blog for Pinterest:

Infographic templates on Easil to optimize your Blog for Pinterest

What can you include on your Infographic? 

Here are a few ideas:

  • Highly one or two key points from your post to tease people to click through for more.
  • Summarize the key points of your post. Human nature on Pinterest is often to click through for the finer detail, so make sure you expand on your points on the post.
  • How-to or step-by-step instructions to do something and then expand on this on your blog.

Get creative with it. And if you have a post already doing well, consider going back and adding an infographic to it.  You may find that you get a new boost of traffic via Pinterest! 

3 Easy Ways to Optimize Your Blog for Pinterest - even if you are not yet Pinning content to Pinterest.
I created this “tall” image with Easil.

 

How will You Optimize Your Blog for Pinterest?

It’s over to you!  How will you optimize your blog for Pinterest shares and traffic? 

Are you adding enough visual content to your blog posts to leverage the power of Pinterest?

If not, then use some of the tips in this post.  Tell me in the comments below what you will do first to add more visuals to your blog!

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015-2017. She helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
  • Woww! Really helpful article for our Business. Thank You so much.

    • So glad you found it helpful. I find this is something everyone can do and it’s a great start to a Pinterest strategy. Sure, it’s always better if you pin too… but getting this right is just as important!

  • MARIE WATSON

    Great information about optimizing your blog for pinning. thank you

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