Instagram for Business – 4 Words You Need to Know

Instagram has over 200 million monthly users and number is growing exponentially.  

Instagram for Business - 4 Words You Need to Know

As this juggernaut of a social platform goes from strength, it’s time to look at what Instagram is, what it can do for your business and 4 words that you need to remember to build an engaged community (and have some fun!) on Instagram.

Since Instagram was acquired by Facebook it has kept going from strength to strength.  Instagram’s tagline is “Capture and Share the World’s Moments” and Instagram is all about just that. Moments. Visual Moments.

I have a lot of clients and readers ask me about Instagram – what it is, should they use it, how to use it for business.

So I wanted to share my thoughts on Instagram, why you should consider using it for business, and how to do it the right way.

Here is how Instagram describes the platform:




Instagram Description - Instagram for Business - 4 Words You Need to Know
Capture and Share the World’s Moments – Instagram is a fast, beautiful and fun way to share your life with friends and family.


Why Consider a Presence on Instagram

Instagram is all about sharing moments. In a world that has experienced a massive shift to Visual Social Media, where we communicate in pictures and images, I suggest that most businesses should consider a presence on this platfrom.

But only when it’s done right.

With 150 million monthly users, chances are, your target market and ideal client are on Instagram (or about to be, if it continues to grow at this rate).   Take a look at the growth:

Instagram for Business
Instagram has grown by 33% in just 7 months.

You see, Instagram is about sharing moments. It’s not about blasting out images of your products or services 24/7.

There are certain ways that you can share your world on Instagram that are cool, and there are ways that are not cool.  Here are some things I know about Instagram:

About Instagram

  • Instagram is a highly engaged community. Highly engaged.  For a platform that focuses purely on likes and comments, it sure does get a lot of likes and comments. Add to that, the fact that Facebook acquired Instagram and allows you to link the two platforms, it is easy to leverage cross platform posting to your personal profile OR business page.
  • Instagram is mobile.  Hint Hint.  It’s about taking others with you and sharing moments of your day.  (read: it’s not about sharing countless product photos or links to your website).
  • Instagram is NOT link heavy.  In fact the only way to share your website or “home base” is via one linkable URL on your profile.  Some marketers may think this it is annoying and restrictive to not be able to easily link outside of the platform. I actually like it. It means you have to get a little creative and you can’t put links on every post. And it means that you do have to stay within the spirit of Instagram – sharing moments. Visually. This may change if Instagram brings in ads,but for now, I like the fact that Instagram is all about organic growth.
  • Instagram is about Taking Us With You.  Successful Instagram accounts take their followers with them – out and about, behind the scenes, giving sneak peeks into their lives – not just their personal lives or just their business lives, but both. Think “Snapshot” – a snapshot is what you should be providing on Instagram – a snapshot into your world.

…which brings me to the 4 words….

Take Us With You

Take Us With You on Instagram.  Think Daily Life, Behind the Scenes, Meet the Team.  If you keep those 4 words in mind, then the idea of posting up image after image of your products & services doesn’t seem to be such a good idea any more.

Sure, you can post some images about your business but you can be creative with how you do it. Take Us With You refers to taking us with you in your daily life – it can be about your business but it shouldn’t be all about your busineess.

Here are some tips for why you might consider having a business account on Instagram, and how you can use it the right way:

Tips for Using Instagram for Business

#1  Be Consistent and Keep It Simple. 

This is the one thing I am always stressing on any visual platform. On Instagram it is no different – be consistent and keep it simple.  Start with posting one great photo every day.  Be consistent, post once daily and then grow from there – but there very successful businesses that post just one great photo every day on Instagram.

#2  Engage, Like, Comment 

Follow other users.  Follow your followers.  Engage with them. Comment on their photos and like their photos.  It’s the same simple rule that works on every other platform. Likes breed likes. Comments breed comments. Following breeds following. Engagement breeds engagement. Community breeds community.

#3  Use Hashtags for Greater Reach

Instagram is a hashtag-heavy community.  Hashtags are searchable and although there are many fun ones flying around, they are for the most part quite useful for finding and following people relevant to you.

For example, if I post a photo and add the hashtag #greenjuice it is quite likely that I will attract followers that are in to healthy eating and love their greens and green juice – as well as businesses from that genre.

The same goes for #socialmedia or #marketing or #fashion or #fashionblogger – or for any popular hashtag.  Search on hashtags that you think are relevant to your business and do a little market research.  A popular hashtag in your niche might be worth adding to relevant posts.  And a unique hashtag can be a great way to build community fast.

Film-maker Hailey Bartholemew has inspired thousands of people to post images of hearts that they find in the world around them via her hashtag #findinglove.

This community was inspired by her beautiful short movie Finding Love (all shot on an iphone!).  Check her out at @haileybe and you will see what I mean by sharing “moments”.

Sometimes, the simple act of providing something valuable, or inspiring to others, can help to build your platform – with much greater rewards down the track.  There is no need to “push” for sales are you are already top of mind with your ideal clients.

Finding Love - Hailey Bartholomew Heart Project - Instagram - 4 Words You Need to Know
Film-maker Hailey Bartholemew is building her community based on Sharing Moments, not pushing her services.

Hailey is not shouting “hire me as a film-maker” (although yes, she is completely awesome and very creative) – she is providing value and sharing moments.

Raving fans, community and clients will come naturally from those moments and the thousands of moments that her community are now sharing with her.

#4  Showcase Your People

Instagram is about people. About our lives. About our moments…. even if you have a business account, use it to show the people behind the business, social occasions, the “behind the scenes”.

On Instagram, we don’t want to know your business, products and services. We want to know about the people and the moments BEHIND them. Even if your business is just you, take us with you as you go about your day.

You would be surprised about the “moments” that appeal to us all.

#5  Don’t be Afraid to Use Instagram Video.

I wrote about Twitter’s Vine here, and how short, snapshot videos can be a great marketing tool. At the time I did not know that Instagram was going to introduce video.

Given the reach of Instagram, I very much doubt that Vine can complete with Instagram having its own video function, but we shall see.  Needless to say, I love Instagram Video.

There are so many things you can do with Video on Instagram – not only can you now upload your own videos for 15 seconds, but you can also use their unique editing function to take short segments of video that are pieced together on your phone with a unique “edited” feel.

And then you can add filters to make your video look even better.  I am loving that!   Here is a snapshot of how Instagram Video looks:

Instagram Video is easy to use – anyone can create a fun, smartly-edited video!

Play with Instagram Video.  Use it to highlight your team, your daily life, your customers and clients and yes, you can showcase your products and services, but do it in a fun, non-salesy way.

There is no harm in a little PR for your business, but keep it in the context of “sharing moments”.  The occasional “exclusive sneak peek”,  tour of your new office, preparing for an office party, some down-time or  some out of hours fun can be great on Instagram.

So, How About It?  Will you give Instagram a shot (pun intended!).  Let me know below in the comments! 

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015-2017. She helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
  • Denys Kelley

    I’m loving Instagram more and more! Just took a class on iphonegraphy and can’t wait to do more!
    And yes – you can find me at DenysKelley on Instagram! Would love to see you there! 🙂

    • Thanks Denys! I have found you and followed you on Instagram – enjoy the iphone photography – it’s fun!

      • Denys Kelley

        Thank you Donna! I found you too! And yes I’m having fun!
        See you on Instagram!

  • TravelGenee

    Donna, Another great piece on visual social media. Found this via my Google+ feed which I am trying to get into my routine. I have created a @decorheaven for Instagram to make sure I secure the name. However not actually added much. With my personal Instagram @travelgenee I find engaging, commenting and liking is the way to connect with the community. Fran

    • Thanks Fran – glad you found it useful – I love Instagram and it is my favourite platform at the moment – I think maybe because it is a little like how Facebook used to be – fun, no ads and highly engaging – though who knows how long that will last as they are talking about introducing ads. Have fun with it!

  • Nikki@WonderfullyWomen

    Thanks Donna for another great post, I do love Instagram, and am adding it to my collection of social media tools. @wonderfullywomen is my tiny collection of offerings, that I intend to grow. 🙂 Off to find you now. 🙂

    • That’s great Nikki! I found you right back at ya! Have fun with it!

  • Celina Johnson

    Thanks Donna! I love your words “Take us with you” it makes perfect sense and so much easier for people to understand.

    • Thanks Celina! I always try to make it simple where I can – helps me to make sense of it all ha ha.

  • Another great insight about
    influencing users and business in managing their marketing strategies using social
    media. It is a great thing to read this kind of article and know how to use
    Instagram effectively. Great photos are worth sharing so as the content that
    goes with it. Thanks Donna, this article is such a big help!

  • Julie Travelino

    Great article! Thank you!

  • Natalie

    Great article with a lot of helpful tips. @paperflora

  • Sarah

    Just starting out on Instagram. This article is so helpful. Thanks from @ meys_made_crochet

  • Jeanie

    I love Instagram. It’s my favourite platform! I agree Haileybe shares stunning images in an interesting way. I’m @inspiredwish.

    • Great Jeanie! I will definitely look you up! Haileybe rocks!

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  • Hype365

    Thanks Donna for this really great advice! I have a lot of people telling me I need Instagram, because it would be a great way to get more people involved in what I’m doing. Thanks for all the good information. I will be setting up an Instagram account in a couple of months.

    • Awesome! Yes I have seen so many brands do really well by just being themselves and pulling back the curtain with Instagram – have some fun with it!

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  • Innovate Building

    Donna – thanks for the good advice about Instagram. I just got started with it (after getting advice from my 15 year old son – that’s the way we learn today – ha! ha!). You can find me @InnovateBuild on Twitter and @innovatebuilding on Instagram

  • Brittany

    Thanks for the advice, I love using instagram! Check mine out @brosephoto

    • Awesome Brittany – glad you found it useful. I just followed you!

  • Great advice. I love instagram but don’t think I’ve been using it properly to drive followers to my blog. @awellstyledlife

    • Glad you found it useful Jennifer! I’m following you now!

  • Thanks for the tips Donna! Really useful. I am hopeless with Instagram and always forget to use it. Oops! Anyway, just followed you. Look forward to seeing your posts! 🙂 @thelittlepinkpixel

    • Awesome Jennifer – glad you found it useful. I am loving Instagram more and more. I must admit I started to use it mainly for fun as I was a bit sick of the other platforms but now I see so much more potential from it. Enjoy (just followed you back!)

  • More fantastic advice Donna. Thanks. I will definitely look into Instagram now. Sounds like fun!

    • It is fun Julie – I always think of it as my fun platform, though it can be used very strategically to drive traffic and have people take action (as long as you stay within the “spirit” of Instagram – stay tuned, I will be posting about that very soon!

  • Guy Hexter

    Twitter is hardwork, facebook infuriates me.. On Insta I actually enjoy experimenting with what works.. work and personal accounts. I didn’t know you could link to a fb company page though Donna? Thnx 😀

    • I agree, and yes, you can link it – I have my personal account linked to my personal facebook account as sometimes it’s not really “work” stuff I post and then I have my new @sociallysorted account linked to post on my FB account but posting to FB is optional so I can choose when I post to those accounts too – really handy!

      • Guy Hexter

        Awesome thanks Donna I’ll give it another try

  • Krithika Rangarajan

    Insta hasn’t been my favorite because it is a mobile-tool, and – as surprising as it might seem – I don’t feel comfortable using mobile apps! LOL

    BUT your post has highlighted some useful tips, tricks and insights – thank you, Donna!

    Take Me With You sounds alluring <3


  • Posh Pedlar

    Just changed my profile having read your article! Thanks for sharing. @poshpedlar

    • Thanks! It’s an older article now but it’s still very relevant. Best of luck with your instagram marketing!

  • Nicky Dowling

    Awesome Donna, worth a re-read as a reminder to keep me on track – thanks @nickydphotos

    • No problems Nicky – glad you found it useful!

  • Thanks for the article! Love your stuff Donna xx

    • Hey Nicky – thanks for that – I’m sorry I missed this (I hate leaving blog comments behind haha) – it’s so funny, this articles is getting a bit dated, now… I should probably go in and give it a once over… still loving Instagram though, and love it more and more each day! Hope you have a lovely Christmas break and New Year!

  • Dan Summers

    Oh, videos are only getting hotter on Instagram, with boomerang now available… Although many people are still afraid to use them, or even just to post a video.
    I’d like to ask a question, what do you think about @mentions? Some says it’s a great way to engage, but i personally hate it when i get mentioned. Your opinion on the matter, Donna, would be highly appreciated. Thank you!

    • I LOVE Boomerang – what a fun little app! I think you’ll like this post if you love short video Dan: I don’t mind @mentions so much if they are relevant or giving a shout out to a great page or profile (where you are essentially promoting them to your audience)… but tagging people in is obviously to get them to share or engage (especially if you don’t know them well) can backfire… I use it sparingly, and focus on helping other profiles/accounts vs expecting people to share for you – focusing on helping always wins!

  • hello, thanx for this post, @karvakg

  • Elisha Taderera

    Thanks for the post @elishatad