Images are Engaging. With the huge popularity of Pinterest & Instagram, (not forgetting Facebook and Google+), the viral sharing potential of images has become a Hot Topic!
Anywhere that visual images can be showcased has the potential to attract engagement, traffic and exposure for your brand. So, how can you tap into this?
By using images in a creative way, you can enchant your fans, followers, clients (and the influencers in your niche) into sharing them….and therefore sharing your content. Here are a few tips that have worked for me, my clients and my influencers. I have plenty of visual strategies to roll out for you on all of the social media platforms, but today we will start with Facebook.
Use Images on Facebook to tell the story of your business, the personality of your brand, and the things that you love and believe in.
Facebook was where I first started playing around with images. It has only become more fun with the creativity allowed on Instagram, Google+ and Pinterest! Facebook is more and more showing itself to be a platform that values images highly. Posts containing images rank highly on Facebook Edgerank and are more likely to be shown in the Newsfeed. Facebook has continued its love of Images with the release of Timeline, including the following features:
- Milestone Images – to showcase particular events in the timeline or history of a business.
- Pinned Images - where you can “pin” a featured image to the top of the Timeline (for up to 7 days at a time). There is nothing to indicate (currently) that you can not include a call to action in a Pinned Post (unlike the Cover Photo Image)
- Highlighted Images – where you can “highlight” an image and increase its size across the width of the Timeline.
- Cover Photo Image – this is the big one – the chance to promote your brand. Remember to follow the guidelines (listed here) for content.
Facebook recently acquired Instagram for 1 Billion Dollars. Already Facebook is showcasing our Instagram and Pinterest Photos in feature albums. It is all about the images, so here are 3 Killer Tips (in image form!) for using this to your advantage when showcasing your business:
Use a PINNED POST to highlight a Call to Action on the Facebook Timeline for Business Pages:
Start to play with Pinned Posts and featured photographs on Timeline. You might be surprised at the engagement it brings!
2. Use a FEATURED SHAREABLE IMAGE to generate brand awareness, encourage engagement and (hopefully) start some viral sharing of your content:
CASE EXAMPLE: Our client Carren Smith is a motivational Speaker, Mentor and soon to be Author with her first book being released shortly. In an idea inspired by the ever-creative Amy Porterfield we started to hold an “Empower Hour” on Carren’s Facebook Wall. These 1 hour “Facebook Experiences” (as Amy would call them) are a huge hit, with Carren announcing each event a few days before via social media. She consistently gets upwards of 75-100 “comments” and 150-200 “likes” on the thread. With each Empower Hour becoming like a small party of inspiration on Carren’s Page Wall, we thought “why not give the guests a gift to take home with them?” We started to post up a Visual Quote or Visual Image that was (a) related to the content of the 1 hour chat and (b) easily downloadable or shareable. Carren asks her fans to share the quotes, and SHARE they do! The pictures tell the story:
The following shows the engagement stats after the image was shared virally on Carren’s page.
Myself and my clients have definitely benefited from using Amy Porterfield’s idea of “Facebook experiences” (or chats) on Facebook. Amy herself also been posting some fabulous visual images recently which have been shared on her Facebook Page. These posts are getting some great viral reach, by showcasing fabulous quotes from Influencers in the area of Social Media and Marketing. Here are some examples:
3 USING IMAGES TO LAUNCH A CAMPAIGN, BUSINESS OR PRODUCT
Think about getting your community or tribe to do your marketing for you – especially if you have a new business, product or campaign to launch. In the following example, we used images with our client Know Your Midwife (a private practice of midwives working in collaboration with an obstetrician and other health professionals on the Sunshine Coast in Australia). A series of images were rolled out over 2 weeks, featuring information about the team, the Circle of Care program and engaging posts about everything pregnancy, birth and babies. Here are 2 examples. Note the addition of the website on the photo:
I recently saw this idea posted on the Facebook page of the Nonprofit Facebook Guy. It is a great way of using a shareable image to spread information about a business or cause. It suits “causes” in particular, or somewhat political messages, as well as Nonprofits. It would also work for any businesses wanting to create change or make a difference….or to launch something special. Use your imagination though – this idea could be used in a variety of ways!
The image needs to be designed so that when it is shared, it has some reference to the person sharing it. For example, for our current pre-launch campaign for Know Your Midwife, the idea is to encourage Mums to share the message. Most fans of Know Your Midwife are also fans of natural birthing or home birthing in a calm supportive environment. This photo targets a specific group of people that are likely to share the image on their own profile so that it can be seen by their friends (thus promoting our client’s page):
Images are engaging. They rock. They encourage people to click. They entice them to want more. Use them in your social media marketing wherever you can. Be creative. Don’t be afraid to “show” a little of your personality.You don’t need a graphic designer – a simple photo can speak volumes. Just try to remember to think “How can I make this more visual and engaging?” and you can’t go wrong.
What about you? Have you used any of these ideas? Any that you now want to try? Share!
Latest posts by Donna Moritz (see all)
- The Illusion of Visual Content Strategy – 8 Experts Reveal their Tricks - March 2, 2015
- 3 Ways to Make Visual Content Shine with Multi-Image Collages - February 16, 2015
- 36 Visual Content Creation Tools the Pros Can’t Live Without - February 2, 2015