Are you on Twitter? If yes, is your Profile engaging?
In a matter of seconds a Twitter user will scan your 160-character Bio and determine if you are worth following. Are you?
This Post highlights some engaging features that you can implement now on your own Twitter Profile to get results for your business. Keep reading to see 5 Twitter Bios that are optimised to grab attention, attract followers and drive traffic.
Before we showcase some great Twitter Bios that include clever “calls to action”, let’s take a look at one action that you can take now to improve your own Profile and Bio.
Adding a Second Link to Your Twitter Bio
Most Twitter Users will include their website in their Profile, as part of the set up. What many don’t realise is that you can add a second hyperlink (or even 3rd or 4th) to any website or social media site in the body of your bio. I first learned about this great little ninja trick from Amy Porterfield (click here to see Amy explain how it works). Below is a visual of my Twitter Profile which includes the second hyperlink. I opted to send the second link to my Socially Sorted Facebook Page. However, as I will show you in this post, you can link to whatever and wherever you want!
Adding a second hyperlink to a social media site can bring leads and drive traffic.
5 Twitter Bios that Drive Traffic
#1 Likeable Media
Likeable Media generously showcase their major clients, including Twitter Usernames. Nice.
What’s to love?
Likeable Media have chosen to showcase their clients by including their Twitter Usernames in their Bio. This is smart for two reasons.
- It provides some “social proof” that their Agency is one of the best in the country, in that they are providing social media and word of mouth marketing services to some major clients.
- It provides some free exposure for their clients by including their Twitter Usernames. Nice touch Likeable Media. Nice touch! I would go so far as to say you are quite likeable.
As a potential client looking at this Twitter Profile, I would be very impressed by the calibre of clients that Likeable Media works with. By squeezing in a quick mention of their latest award achievement, Likeable have definitely cemented their place (in 160 characters) as a leading social media agency on the Twitter Feed (and in the real world).
#2 Mari Smith
Mari Smith is promoting her live “offline” SM Intensive Mastermind Event using Twitter. Smart.
What’s to love?
Mari has also used the opportunity to add a second link to her profile, but in this case, she has opted to provide information about an offline event rather than a social media site. This indicates that Mari is active in changing out the contents of her Twitter Bio regularly – a great lesson for all of us. You don’t need to keep the same bio forever. Change it up a little, especially if you have a series of seminars or events that you want to feature and keep current. Mari also includes the dates of the event separate to the link. This provides some initial information for people to decide if they want to click through.
#3 Buffer (and Digg Digg by Buffer)
Buffer App (and Digg Digg) introduce the people behind the Brand and the Tools with linkable Usernames.
Digg Digg (by Buffer) follows in Buffer’s footsteps and also showcases their Twitter Team. Social.
What’s to love?
Buffer have chosen to highlight the “Tweeters” from their team, including their linkable usernames. This makes it easy for users to click on those accounts and find out more about the Team behind Buffer (and Digg Digg) – and follow them. Buffer’s Bio also asks users to “come and say hi”. Very social. I also like the Digg Digg’s Bio – highlighting the fact that Mashable uses their floating share bar. Great Social Proof. Clever.
#4 SouthWest Airlines
Southwest Airlines are the Fun, Customer-focused Airline. Their link is all about Customer Service. LUV.
What’s to love?
Southwest Airlines are well known for their fun and unique approach to customer service. Is it any wonder with statements like this from their team:
There is no doubting that the Twitter Team at Southwest is more than capable of rockin’ it wwhen it comes to social media. They use social media well to interact with customers and respond to their questions and complaints – and to highlight their company culture of fun and happy customers. It is smart for them to include a link to the Customer Feedback page on their website – it takes complaints off the Twitter stream where they can be officially dealt with. However, I am sure they do just fine if they also field complaints on their Twitter Feed. They know how to turn things around and make a customer feel heard. Their bio is simple and fun. They are the LUV Airline. Luv.
FOLLOW: @SouthestAir
#5 Amy Porterfield
What’s to love?
Social Media Strategist, Amy Porterfield has included a second link in her Twitter Bio, which takes you through to her latest Webinar online. A clever way to drive traffic to her sales funnel. She provides stellar content in her webinars – always jam packed with actionable strategies you can use immediately. Her webinars then link through to her training programs (which are even more jam packed with social media strategies you can use immediately in your business).
FOLLOW: @AmyPorterfield
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Your Turn! What can you do now to change up your Twitter Profile and take better advantage of links in your Bio? Are you using any of these Strategies? Have any others to share?
Donna Moritz is a Social Media Strategist and Visual Marketing Specialist – and founder of Socially Sorted, in Queensland, Australia. Donna loves to help small businesses and companies use visual social media strategies to get more reach, referrals and results for their business. She has been a contributing author for Entrepreneur.com, Social Fresh and Amy Porterfield and has been featured on Forbes and Yahoo Small Business. Connect with Donna on Google+ and other social media networks below.
