Are you tracking the content that is the most popular on your Facebook Page? This is super important if you want to create MORE content that is likeable, shareable and clickable for your followers. What gets them reaching for the keyboard and commenting, sharing, liking? Here is one simple, easy way to get a quick “benchmark” against which you should consider your future content.
What Post has Gained the MOST Likes, Comments, Shares for Your Page? Watch the Video below to find out! It's super easy!
When something works well – you should take note of it….rinse and repeat! That’s it! Simple, huh? There are no bells and whistles today, no fancy analytics, just a simple way for you to get a quick “gauge” on what is your best content. What gets shared. What gets the most likes and comments. (BTW, the tip is in the video – you need to watch it!).
Of course I do recommend taking a deeper look at your Facebook Insights and checking in detail the time, type, reach and shareability of your posts, the impact of your posts on new likers and unlikes etc etc etc. But in reality, sometimes we are pressed for time, so this is a quick way you can take a look at what is currently, your most popular post of all. This simple check can reveal a lot of information very quickly….and best of all, remind you that you are on the right track and you are posting information that your followers love!
In my mind, that says one thing: do more of what they love!
“GET SORTED NOW” TASK: After watching the video above, go to your Facebook Page and follow the instructions to check out your “Most Popular Post”. Then come back and post the link to it on the comments below so I can check it out – tell me what it is about your post that you think was appealing to your fans/followers!
Donna Moritz is a Social Media Strategist and Visual Marketing Specialist – and founder of Socially Sorted, in Queensland, Australia. Donna loves to help small businesses and companies use visual social media strategies to get more reach, referrals and results for their business. She has been a contributing author for Entrepreneur.com, Social Fresh and Amy Porterfield and has been featured on Forbes and Yahoo Small Business. Connect with Donna on Google+ and other social media networks below.
