10 Super Easy Ways to Get More Traffic and Leads on Instagram

Do you want to get more traffic and leads on Instagram? 

Are you using Instagram but still working out how to build your following, drive more leads and make actual money?

In this Post I share 10 Instagram posts from Pros and Businesses – that show you how to get more traffic and leads on Instagram. 

10 Super Easy Ways to Use Instagram for More Traffic & Leads - How to get more traffic and leads on instagram
Background by Shutterstock

 

If you want to build your Instagram account and actually use to get RESULTS in terms of traffic and sales, then there’s only one place to look.

The Pros. The Businesses. The Instagram Users doing it already on their Instagram accounts.

So I rounded up 10 Instagram posts that share how to use Instagram for more leads and sales.

Enjoy – and be sure to follow these people and businesses on Instagram. They will not only wow you with great visuals but can help you (of course) get more traffic and leads on Instagram

 

10 Super Easy Ways to Get More Traffic and Leads on Instagram

#1  Post With Purpose

Ask Sue B Zimmerman the Instagram Expert and she will tell you all about posting with purpose for more engagement, leads and sales.

This is a typical post from Sue where she gives MASSIVE value in her description. She talks about the need to post with purpose by doing the following:

  • having a Posting Strategy that aligns with your brand
  • using Relevant Hashtags and NOT popular ones that attract SpamBots
  • using Geotags to get 79% more engagement
  • using CTAs (Calls to Action) – a great way to grow your account.
  • tracking the success from the one CLICKABLE link in your bio

Be sure to follow Sue B over at The Instagram Expert account for daily tips about Instagram… and gorgeous insta-worthy images like this one.

is ??@suebzimmerman! Do you Post with Purpose? Or…do you post just to ✓ it off your “To Do” list Do you have a Bio that captures someones attention in 3 seconds Do you have a Posting Strategy that aligns with YOUR brand Are you using relevant hashtags & NOT popular ones that attract SpamBots Do you use Geotags to get 79% more engagement Do you use CTA’s? (This is a great way to grow your account) ◇ Are you tracking your success from the ONE clickable link in your bio If you answered NO to any of these Q’s.. no worries #Sue?@theinstagramexpert has you cover! All you have to do to get started is CLICK the Link in my Bio and Grab my FREE Instagram Guide! In just 30 mins YOU will have a much better understanding of what you need to do to set your account up for Insta Success! Oh and if you want to join over 4,500 passionate business owners who love Instagram as much as you come join my FREE Instagram Results Facebook Group by typing it in the search bar on Facebook or by typing bit.ly/InstagramResults :||: #theinstagramexpert @theinstagramexpert * * * #InstagramTip #instagramforbusiness #skyporn #pinkflower #cebu #Philippines

A photo posted by Instagram Tips w/ #Sue? (@theinstagramexpert) on

 

#2  Get Savvy with your Bio Link

Chalene Johnson’s Instagram Impact account is filled with useful tips for Instagram.

Follow her account if you want to get more Traffic and Leads on Instagram.

As shared in the post below, make sure your bio is used effectively – usually for an optin or free download or some sort of primary link you want people to visit.

Chalene makes a great point in this post though – be careful of continually changing your bio link reference in every post you make.

Why?  Because the other link caption posts you have on recent posts may become misleading.

Use your bio link… but as Chalene says:  use it for the important things.

 

#3  Measure Clicks to Your Website from Instagram

Just like Sue B Zimmerman and Chalene Johnson recommended above, this tip from Molly Marshall is SUPER important.

Once you get savvy with your bio link, don’t forget about it…. meausure it.

As Molly says, the easiest way for most of us to do this is to use a bit.ly link.  Check out Molly’s advice below:

How do you know if your Instagram marketing is “working” if you don’t know how many people click through to your website? One way to measure traffic to your website from Instagram is by using a link shortener like bit.ly. Run your link (home page, blog, shop, email sign up form, etc.) through bit.ly to get a trackable link… then you can log back in to bit.ly to see how many people are clicking your link each day. Bonus tip: don’t forget to direct people to your link… I do this most days (see below). ▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃ How do you add text to an image? How can you amp up a ho-hum iPhone photo? Download my free guide: 9 of the Best Apps for Instagram Marketing… the link is in my bio.

A photo posted by Social Media & Instagram Tips (@mollymarshallmarketing) on

 

 

#4  Connect Real-Life Customers with Your Content

I like this tip from Chocolate Johnny at Perfection Chocolates.

Why?

Because it reminds us that sometimes it starts with actually letting people know to follow you on Instagram.

Real life customers can go from being a once-only purchase to a return customer if you can connect with them online AND off.

It may be that they use Instagram and you can grow that connection with them and your business through your posts (sometimes as much as email!).

Remember Insta-posts are visual and visual content creates an emotional connection.

Or maybe that was chocolate? Yes, chocolate does that too. 

 

#5  Get a “Big Picture” Strategy

There are so many great tips in this post by Jilley Sue I won’t list them all (be sure to read the description) but I want to focus in on her advice:

“Look at the Big Picture on Instagram”.

She’s right.  You need to think about overall strategy in order to get more traffic and leads on Instagram.

How you will post?  How often?   How consistently…. and what your overall strategy will be?

Jilley Sue should know – she has built successful businesses in direct sales and is one of the few people I see do it well – and she teaches others how to do it.

Be sure to follow her!

 

You must look at the big picture on Instagram? ? Are you posting just to post or are you providing valuable content that your followers will come back for? ? Are you constantly pushing products or are you posting visuals with the idea that the information will help someone? ? Do you have an Instagram strategy? Not just flying by the seat of your pants and posting the first thing you think about. ? Is your account branded? Does the overall look of the account make sense and if people saw it, would they think of you? ? Are you spending time engaging? Liking, commenting and then only following if you like the persons content. If you are not posting something of value, you will never grow an active following on Instagram and you certainly won’t drive people to your direct sales business. Don’t post for the sake of getting it done. Take some time to think about how you want the overall picture to look. Spend time on it and create the look of professionalism and something people will keep coming back for.

A photo posted by ?Social Media 4 Small Biz? (@jilleysue) on

 

#6  Use Video to Increase Sales

This is great advice from Constant Contact.

Of course it’s important to drive traffic to your website and have people join your email list so you can nurture relationships…

But one of the best ways to develop connections quickly is through video.

64% of customers are more likely to buy a product after watching a video about it.  

Video works.  Be sure to include it on your instagram account!

And as per Constant Contact’s tip, take advantage of the fact that we now have 60 seconds (not 15) to tell our story!

Be sure to follow Constant Contact for tips about email marketing, small business and of course, Instagram!

 

#7  Use Your Captions Wisely to Give CTAs

As outlined in the following image, be sure to use Calls to Action to drive traffic and leads.

But with Instagram it’s different. Don’t go overboard with your CTAs.

Yes, direct people to the link in your bio.  Yes drive people to your website and to become subscribers.

But don’t over-do it.

Instagram users like to stay on the platform, so mix up your Calls to Action.

Ask them to do something with the image – give a shout out to an account, answer a question in the comments, share their opinion or just merely read your content.

On instagram you can give a little more in your caption – like a mini-blog.  Check out the tips on the post below …

(and yes, I give tips for Instagram over at my @SociallySorted account and I’d love for you to swing by sometime). 

Use your captions widely and mix up your calls to action! 1️⃣ You have a powerful graphic, so make sure you complement it with great words. Try long and short captions and see what your fans respond to. 2️⃣ On Instagram it’s ok to give a longer caption. Users are not as keen to leave Instagram so although it’s important to have some calls to action to click your bio link or to visit your website – sometimes it can be as simple as asking them to read your content or tag someone or give a shout out. Like this post they will be grateful for having the tips on Instagram and not having to jump through hoops to visit another site – mix it up! 3️⃣ Give them meat in the description. For example, if you have a food blog, actually write some of the recipes in the description – you are microblogging on instagram! – your followers will connect with you because of it. Then when you WANT them to opt in for your freebie, join your newsletter list or visit your website… They will be used to taking action and will do it! 4️⃣. Giving them more value is ALWAYS best practice and this applies to your captions too! A call to action is great and you can use them to drive people to your website for something important but mix it up between the two. . #sociallysorted #socialmediawebinar #socialmediastrategy #socialmedialife#digitalstrategy #digitalmarketing#contentmarketing #contentstrategy #contentcreation

A photo posted by Donna Moritz – Visual Strategy (@sociallysorted) on

 

#8  Sell Without Being Salesy

I love this advice from @InstawithAlex.  Selling is not about being salesy on Insta… it’s about showcasing your product (or your service) in ways that are not about “selling”.  I like the advice Alex gives about applying this to a service based business:

“Can you photograph the result of someone using your service?  What about a photo of you and your client working together? Get creative!”

Follow Alex for daily Instagram Tips and inspiration.

Wanna know the key to making sales without having to spam your audience with “buy me!” posts every day? ➕Use photos that showcase your product in real life. For example, these nike shoes look pretty great don’t they? They’re low profile, stylish, and I can definitely see them fitting into my wardrobe ?? ✖️This type of photo that shows your product in a real, relatable situation, is what I call a “lifestyle” photo. Photograph your product this way and I guarantee you’ll see a much better response! ➕If you sell a service, this concept can still be applied. Can you photograph the result of someone using your service? What about a photo of you and your client working together? Get creative! ▪️My course Hashtag Hero is still available for only $99! Grab your copy while it’s hot, just click the link in my bio! (@instawithalex) ???

A photo posted by Instagram Tips w/ Alex Tooby (@instawithalex) on

 

#9  Create a Clickable Instagram Feed

In this tip, I want to share a tool used by Peg Fitzpatrick on her Instagram Account to create a clickable instagram feed.

Peg provides daily social media tips (including instagram) and she is able to retain a valid link for images like the one below by using a fun tool.

It’s called Gallery Metrics.

See where Peg’s caption says Link in Bio?

 

 

Well… here’s her bio link – see where it says bit.ly/InstaLinks?

10 ways to get more traffic and leads on instagram
See the bio link? It’s linked with Gallery Metrics

That link in her bio takes you to a custom page on the Gallery Metrics Site. Check it out here.

On that custom page, each image on her Instagram account has its own link.

It removes the problems faced when you change your featured bio link – every image retains it’s own unique link.

For example if you click through on the same image as the image above on Peg’s instagram account, you arrive on this blog post.

No link will be lost when you us a tool like this, so it’s a great alternative to keeping your bio link constant.

 

#10  Lead by Giving Value

And to wrap up, I LOVE this from Sue B Zimmerman, the Instagram Expert.

Sue is one of the top people to follow for Instagram advice.  Underlying all of the tips and strategies I have shown in this post, do this:

Lead by Giving Value!


What about you?  Are you struggling to build a following, engage people and actually get more traffic and leads from Instagram? 

Tell me what your biggest challenge (or your wins!) on Instagram, below.

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015-2017. She helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
  • Hi Donna,

    Thanks so much for this article. I’m pretty new on Instagram and things I have read are too promotional. I don’t want to market in someones face..just not my style. I like to be social. These tips are putting me in the direction I want to be in. I’m going over to check each article so I can learn how to use Instagram like I would any other social media platform.

    This sure was a life saver for me and came just in time because I want to grow my Instagram account correctly.

    Now…off to study.

    Thanks a million,

    -Donna

    • So glad you found it useful Donna! And glad it was perfect timing for you!

  • Amazing, article Donna. I’m super excited to take everything I learned and implement it.

  • Lilieth V. Harris

    Yes Donna, thanks much, I am finding these articles very informative and particularly at this time, for me is a push to act!

    • Glad you liked it Lilieth – great to hear it is inspiring you to take action!

  • Dewa Nugraha

    I love the article. i am super excited to implement it on my personal and business instagram. very generous of you to share this valuable knowledge.

  • Thank you for share this article is very useful

  • Scott Duncan

    Great article! This is going to be very helpful. Thank you for sharing.

    • You’re very welcome Scott – have fun on Instagram!

  • Aliona Tarankova

    Amazing article! Donna, thank you so much. I will use it every time!

  • Aleksandra Parusova

    Thank you, Donna! Very interesting and helpful article as well as your other posts!

    • Thanks so much Aleksandra – glad you liked them and have a great week!

  • Hi Donna, is there a free tool for that link in bio like Gallreymetrics thing?
    Thanks
    -Swadhin

    • Hi Swadhim – I am not sure of any free tools that do the link in bio – I use Later if that helps as they actually do a lot of other functions too for scheduling and posting your images, not just the link in bio. But I find most of those tools tend to be paid.

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