The ability to create animated visuals has become an important skill for marketers with short video becoming more important on just about every newsfeed.
In this post I show you 3 quick and easy tools to help you create animated visuals in no time at all!
Whether you are posting content on Instagram, Facebook, Pinterest, Twitter or even LinkedIn, video has become hugely important to catch attention and drive engagement on newsfeeds.
- Facebook is giving huge reach to video.
- Instagram gives you multiple opportunities to showcase video on the newsfeed and in stories
- Twitter has always been a great place to share video.
- With square video, you have the chance to take up more space on the newsfeed, especially on Twitter and Facebook. It’s easy real estate.
It’s no surprise that it’s predicted that 80% of internet traffic will be video by 2019. I shudder to think how we will have time to watch all that video.. nonetheless, the video onslaught is happening.
But as important as video is for capturing attention, reach and engagement, video production can be intimidating for many business owners.
I see so many business owners avoiding video altogether because it’s all too hard. A great stepping stone that will help you get started is to create animated visuals.
These are short snippets of video up to about 3- 30 seconds that grab attention on the newsfeed.
Animated visuals can be less intimidating to create than video. Animation is really about combining drawings, photographs, text, or computer graphics together into moving pictures.
One type of animated visual is GIFs, which I wrote about here. But short snippets of video can also be very powerful.
You don’t have to be Walt Disney. I am not talking about full length animated features. This is about short snippets of video.
And the good news is that many of the tools that allow you to do this don’t require you to do “face to camera” or extensive editing. They are easy to create and easy to share.
Let’s take a look at a few of the tools to easily and quickly create animated visuals.
5 Tools to Easily and Quickly Create Animated Visuals
1 Adobe Spark Post
Adobe Spark Post is one of the easiest tools to use, if you want to get started with creating animated visuals.
Adobe Spark Post is available on your browser as well as mobile, but the animation function is available only on the iOS mobile app.
It’s as simple as creating an image and then choosing the animation function. Once you create your image in Adobe Spark Post then you can choose an animation style by clicking the “Animation” image on the bottom right, as follows:
Here’s an example of a completed animated image:
Love this simple animation function on @adobespark – just one click and your image animates into a video or live photo – or you can publish like an regular image too! This quote is perfect for the start of a week that has brought some surprising (but good) twists and adventures. Will be interesting to see how the week pans out. #diydesign #visualcontent #visualsocialmedia #creativeentrepreneur #adobe #adobespark #visualmarketing #designtips #brandingtips #socialmediamarketing #instagramtips #instagramstories #instagramtools #startuplife #startuptips #shortvideo #shortvideos
There are only a few animation styles to choose from, but to me that keeps it simple – and simple is what you want if you want to produce animated visuals, easily and quickly.
Ripl is a great tool for creating animated images. It’s available on iOS and Android and lets you create animated visuals that are longer in length.
You can load up to 8 images, add text, and create a slideshow that the app will convert into a video.
There is huge potential for businesses of any type to use this app. A tour operator could show highlights of a tour or destination, a personal trainer can show how to do a simple exercise and a real-estate agent can use the slideshow feature to showcase homes for sale. Here’s an example:
Here’s an example:
The resulting videos are optimized for Facebook and Instagram and the square format is perfect for taking up real estate on the newsfeed. Some of the templates just allow you to animate one image and text, whereas others allow you to modify the text on every slide, adding multiple slides.
Some of the templates just allow you to animate one image and text, whereas others allow you to modify the text on every slide, adding multiple slides.
You can showcase your business, take us on a tour, go behind the scenes, give a tip, or highlight your products and services:
Ripl offers a range of templates and if you want more features, you can upgrade to Pro for $9.99/month.
Boomerang is a native Instagram tool and it appears right within Instagram Stories. But you can also download the app on to your smartphone… allowing you more flexibility re where you post the “Boomerangs”.
You can get creative with Boomerangs – anything that showcases backwards and forwards repeating movement can really catch attention in a short video snippet:
Or you can just use it for a bit of fun. My friend and fellow marketer, Natchi had some fun with Boomerang when I was presenting at the Indian Digital Media Awards recently in Mumbai:
I don’t know about you, but sometimes I have my camera set to “live photo” without realising it, and capture some pretty cool short video snippets when taking photos.
Then I wonder what in the heck I can do with all those “live photos” – what is the purpose other than them looking cool when I scroll through my photos?
There may be a use for them! Did you know that you can do something with your live photos after the fact?
Enter Lively. Lively is an app that:
- Collates all of your live photos into one feed.
- allows you to export your live photos as a GIF or short Movie file.
So now, instead of wondering what to do with all those cool live photos, you can use them for short video content!
Ready to create some animated visuals?
What tools are you already using to create animated visuals?
Let me know in the comments below.
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