There are many social media management tools, but one stands out amongst the crowd more and more each year – Agorapulse. I have used Agorapulse for Social Media Management for a few years now, and I love it.
In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will too.
Meet Agorapulse for Social Media Management
There are many social media management tools that deserve a mention here. I have used many of them at one time or another, including Sprout Social, Hootsuite, and Buffer.
I won’t go into their features here, but they are solid choices.
But I switched to Agorapulse a few years ago now and it has been my No 1 choice for social media management since that time. You can read about some of the feature comparisons between Agorapulse and other platforms here.
But for the purposes of this post, I want to just focus on Agorapulse so you can consider it as a tool in your arsenal.
In fact, it could literally be the main tool in your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management, only it doesn’t have too many extraneous features making you think “what’s that used for?”). It’s practical, no-fluff and super easy to use.
Dare I say, it’s even fun (we will get to that). Let’s take a look at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Why I LOVE Agorapulse for Social Media Management
Oh and before I begin… I should mention that I don’t necessarily use EVERY single function at the same time. I do use a couple of other tools for some functions.
But I love that Agorapulse has a suite of features that really do cover most of your social media marketing needs.
In fact, I have been gradually moving a lot of the features I use on other tools over to Agorapulse. It’s hard not to want to stay “in” this tool as it is so user-friendly and fun to use.
The Agorapulse Team and Culture
Let’s start here. Because without this, the rest of the things I love about Agorapulse mean nothing.
Customer service is at the core of their business. If their customers are happy and using their tool in the best possible way, and they get results, then everything falls into place. They focus on customer experience more than anything else.
Agorapulse also listen to customers about what works, what needs improving and what they can build next. So, you are not just a customer but part of a company where your voice will be heard.
Many of the current features that I am about to talk about came from customer recommendations and feedback. This is what I love the most about Agorapulse (apart from their awesome team).
It’s the reason why they have shot up the ranks as one of the social media management tools with the best reviews and customer satisfaction.
1 Inbox Zero
There is nothing better than seeing this:
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has one column for me to respond to notifications and mentions.
To me, that’s “one job” to finish each day. And it’s actually almost enjoyable to clear out my inbox.
It’s focused, it’s simple and it is super easy to use, so you won’t miss a mention!
Here’s an overview of the dashboard:
You will see:
- Your accounts (in my case, I have Twitter (X 2) Facebook, LinkedIn, and Instagram (X 2)
- Your inbox (what you need to respond to)
- Tabs for Publishing, Users, Reports
- an area for engagement where you respond and engage – and can click through to the account in question.
Let’s break this down a little more…
I can easily see how many mentions and DMs I have in my inbox, in this case for Twitter:
I know, I know, it’s not empty, but it will be when I have finished writing this post! I don’t always get to inbox zero every day but I get there often enough to LOVE that “Congratulations” screen!
It’s easy to review the posts you have replied to or dealt with. Once you reply to a post, it is automatically marked as reviewed. Or you simply click on a post to review it without replying.
In the following example, I can choose to reply, review the post, flag it for someone else (more of that later), retweet it or “like” the post – all from within Agorapulse.
You can also “View” the person’s account within Twitter and then add them to lists etc from there.
It works similarly on other platforms with Agorapulse. Like Facebook, for example:
I can also easily engage by switching to Instagram as well. This is SUPER handy on Instagram, where you usually can only see the last 50 mentions on your feed.
Now you can engage with ALL of your mentions, even if you are a little late getting to them!
It also means that I can do all my engagement in one place. With Agorapulse I rarely miss a mention (rarely.. let’s face it, I’m not perfect).
Note: You can engage on Facebook, Twitter and Instagram but not LinkedIn at this stage (you can only publish to LinkedIn).
Ahhhh, exhale and pour yourself a glass of wine!
2 Easy Publishing and Scheduling
Now that we have covered off on the all-importance of engaging (which is why I love Agorapulse for social media management) let’s take a look at posting and scheduling.
As far as a publishing tool goes, Agorapulse is one of the easiest I have used. It’s a breeze to post to Twitter, LinkedIn, Facebook and you can easily customise the posts to suit each platform.
I probably don’t even need to go into detail about it here, as it’s super intuitive to use. You, (like me) should be able to work out how to use it easily without instruction.
Here’s how it looks when I schedule a post to Facebook:
Scheduling is easy with Agorapulse! One feature I particularly like is the ability to type “@” and then Agorapulse will bring up the possible accounts you can choose from on Twitter and Facebook.
This helps you to tag pages and profiles and saves you heaps of time checking on them.
It’s also super easy to schedule the same post to go out on different platforms, on different times, while being optimised for those platforms.
For example, I can post the same post that I posted on Facebook above, but optimize it for Twitter, adding a hahstag and making the description shorter:
You can also schedule easily to LinkedIn:
We will get to Instagram in a moment, but for now, please know that publishing your content and scheduling in advance on Agorapulse is super simple!
Oh and they have a pretty slick calendar view too, so you can see all your posts ready to go across all the platforms.
And it’s colour coded for people like me who need that extra level of visual organisation. Winning!
3 Get to Know Your Best Advocates
When it comes to social media it’s not about collecting followers. It’s about engaging with them. Agorapulse allows me to easily track and engage with my best advocates.
On my Twitter account, I can search under “All”, “Flagged” or “Top” users as per below. In this case I searched on my top 100 users under “TOP”.
You will see 3 symbols to choose from – each one represents a different core group of your followers and engagers. For example on Twitter, I can look at:
- Engaged – the person has mentioned you (directly, or through a reply to a conversation) or sent you a DM.
- Ambassador – this person has retweeted you or posted links to your website.
- Influencer – this person is often retweeted (more than 20 times during the last 30 days).
Search by type of engager or top engagers overall!
On Facebook, this function shows you who has mentioned your page, and how many times they have liked and commented, as well as their last interaction with you.
On Instagram you will see recent interactions, as well as how many times they have liked your posts.
These basic metrics give you a clear picture of who follows you, promotes you and engages with you the most. You can also:
- set up custom groups of followers within Agorapulse’s dashboard
- search on all their interactions
- search on their messages, and
- add personal notes.
When you have this information you can use it to engage in positive communication with those people – maybe reach out to them to thank them or surprise and delight them in some way!
4 Moderation on Autopilot – say Goodbye to Spam!
This function is like heaven to me. Agorapulse describes it as being able to “tag, flag, hide or assign content … while you sleep”. All by using Moderation Rules.
I love this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I can deal with them in two ways:
- I can filter my DMs so I don’t see most of them in the first place. This is where the magic happens. You can set up filters to weed out “most” of the bad DMs. Not all (sigh) but most.
- I can then filter my feed by DMs or Mentions. I usually go to DMs and clear them out pretty quickly. To be honest I get so many DMs that are spam these days, it’s hard not to miss the good ones. Auto DMs have literally made DMs useless to me, which is a real shame.
It works for all account types but let’s take a look at how I use this for Twitter, in this case to “mark as reviewed” all the Auto DMs that come through saying “thanks for following”:
It mainly filters out the auto-DMs, and yes I am sad that it catches some real ones as well, but you have to choose your battles!
And the moderation rules are not just about spam. You can use them in many ways to
- filter out content to be responded to – on any platform. Maybe you want to have all the posts featuring a particular hashtag to be tagged in a certain way – so you can respond to them later.
- create custom tags for tweets and comments so you can categorize and search on them later!
- create custom searches for keywords that you want to track
- if you have one of the agency level accounts you can have posts assigned to a team member (see 13 below).
It’s a bonus reason to consider Agorapulse for social media management.
5 Advanced Monitoring, Search and Reports
Think of Agorapulse as your own personal private investigator. You can use the Monitoring function on Instagram to:
- Perform hashtag searches.
- Perform location searches.
What’s so great about this? It opens up a whole new world of possibility for finding (and joining) conversations around any topic you like (including your brand).
The potential for location-based businesses is huge with this feature, especially tourism.
When it comes to reports, Agorapulse really excels. With one click you can create a report that is easy to decipher and easy to produce. GREAT for showing clients!
Agorapulse Reports help you to break down your audience in a way that makes sense:
The detailed reports can also help you find a range information including:
- your best performing content (ie posts, tweets etc) based on engagement and reach
- community management statistics such as response time and response rate
- benchmarking your Facebook Page against competitors
Just about everyone I know who uses Agorapulse for social media management, raves about the reports. They are pretty special ;o)
6 Evergreen Content
A cool feature that has evolved for Agorapulse is their queue feature for publishing evergreen content – currently for Twitter.
This allows you to republish your content on a regular basis. If you are using a tool like Meet Edgar and want to cut costs, then consider Agorapulse’s evergreen content feature instead (and you get the bonus of all the other Agorapulse features).
It’s as simple as setting up the times you want your queued content to post out each day. Then when you publish a post, choose “Add to queue”:
Agorapulse created their requeue feature to repeat a post a limited number of times (ie once, 3x, 10x). You just need to choose the number of times you wish a post to re-queue, set it to queue and you are good to go.
I have been researching alternative tools to Meet Edgar (the automation tool I have been using until now), mainly because my community has struggled with the price point of Meet Edgar and I want to recommend some alternatives.
Agorapulse is one of the frontrunners for those of you in my community who want to replace Meet Edgar.
It doesn’t use “categories” like Meet Edgar (which is a feature I like in other tools) but the ability to specify the number of times the content is re-queued is a function that will suit many users, especially those that don’t have time to check in at least weekly on their scheduled content and just want a basic evergreen content “re-queue” tool.
And hey, with all the other awesome functions that you get with Agorapulse, having a re-queue feature for “free” is a huge bonus in my book!
It may also solve the issue whereby users may “set and forget” and not change out their content on a regular basis, risking the posting of outdated content.
Regardless of whether you are already using an evergreen content tool or you haven’t used one yet – Agorapulse’s re-queue function is a handy tool to have at your disposal as part of the entire social media management suite.
7 A Killer Mobile App
If you are out and about and you need to clear your inbox, the Agorapulse app is something you will love.
It’s available on Android and iOS and it’s super slick to use. I often prefer to use the app vs desktop to process my inbox as it’s so easy to review and process mentions and messages.
8 Posting to Instagram
Agorapulse is one of the few Instagram partners, providing an easy way to schedule to Instagram. This function allows you to plan your content ahead of time and click to post on your phone when you are ready.
I believe that Agorapulse is the only tool that offers both scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win.
All you need to do is:
- Download the Agorapulse app and hook up your Instagram account.
- On Your app or desktop, schedule your Instagram post (add photo and caption) then schedule the date and time you want to publish it. Bear in mind you will be using the app to link through to Instagram and post the image – this is not fully automated scheduling as that is against Instagram’s terms of service.
- You will receive a notification via your mobile app when it is time to post. Simply click “Publish” and you will be switched through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description will be copied and you need to paste it into the Instagram app. Check you have hashtags added as necessary and you are good to go!
Again, I am super impressed that Agorapulse has added yet another feature that would normally require us to use a separate tool. Bringing these tools together saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
If you really need one more reason to check out Agorapulse then here it is.
They have some of the best pricing of any of the social media management tools.
Prices start at $39 per month ($49 monthly) for small/solo businesses with increasing prices for medium, large and enterprise businesses. You can find out more about pricing here.
My friend Ian Anderson Gray put together a cool interactive pricing tool that compares Agorapulse with its competitors. You can check it out here:
Brought to you by Seriously Social with Ian Anderson Gray
10 Responding to Ad Comments
Here’s where we get to some features that are for the higher level of membership on Agorapulse.
The ability to respond to ad comments starts at Medium Level of Membership (starting at $79 per month)
Keeping up with comments on ads is difficult for both Facebook and Instagram ads. Agorapulse pulls in the ad comments to your inbox and allows you to see them and engage with them easily.
If you run ads and know what it is like to keep up with the comments (including the spam), then you will know that this function is bliss for ad managers and page admins.
11 Facebook Apps
Agorapulse has a number of handy Facebook Apps that you can access at the Medium (Small Business) Level of Membership (starting at $79 per month). These include sweepstakes, instant win, photo contest, personality test, coupon and fan vote.
With reach and engagement becoming harder and harder to grow on Facebook, interactive quizzes and apps can be a great mix to your Facebook Strategy.
12 Team Communication & Delegation
As easy as Agorapulse is to use, you don’t have to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Agency level account (starting at $159 per month), then you can upgrade to team approval whereby you can assign tasks and approve messages across multiple team members.
If you are a growing team, this is a great option to upgrade to.
Ready to give Agorapulse a Spin?
And you can also check out a couple of free tools on their website, including a:
- A Facebook Page Barometer – to see how well your fan fares against your peers, and to test your engagement.
- A Twitter Analytics Report Card – to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right now.
I have a hunch that once you check out Agorapulse for social media management, try some of their free tools and take the free trial for a spin, you will be as hooked as I am.
Over to You
Now you know why I love Agorapulse for Social Media Management. What do you look for in a Social Media Management Tool? Tell me in the comments below.
* This post is not sponsored, but I am a partner with Agorapulse, so this post contains affiliate links. If you choose to upgrade to a paid account on Agorapulse using my link, I will receive a commission. Please know that I only recommend tools that I use and love (and I’ve been loving this tool for years so it’s high time I told you about it). I want you to be in good hands.
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