...a little background on me
I fell into social media from an 18 year background in business and communication. It’s a speech-therapist-turns-founder-of-international-working-holiday-recruitment-agency-and-discovers-out-how-to-use-clever-marketing-strategies-kind of tale. I won’t bore you with the details but here are a couple of fun facts that will help you see where I am coming from:
fun fact 1:
In 2001, I started a working holiday (recruitment) agency with a fellow health professional - to help therapists live and work in the UK. When you go up against big agencies with multi-million dollar advertising budgets you pretty soon learn how to:
- get social (before the advent of Facebook!)
- use guerrilla marketing strategies
- inspire word of mouth marketing by giving massive value.
What did I learn from this? I learned to think differently.
fun fact 2:
My husband and I continue to own a wellness practice in Australia (he’s the chiropractor in the family) with an award-winning business, and 95% referral rate. A couple of years ago, word of mouth referrals proved so powerful that we made the big decision to ditch advertising and focus our entire marketing budget on loving our clients to bits. You see where I am going with this? I learned to think differently.
I know a thing or two about word of mouth marketing and providing massive value to a community of people that care about what you care about.
Stick with me, read my blog and subscribe to my newsletter, and you will see will start to think differently too… and get better results!
me, when the WiFi is switched off
I am a travel, cacao and mojito loving creative mother of two with a wicked imagination. I live on the gorgeous Sunshine Coast in Australia so believe me I am not a fan of spending hours on social media going around in circles. I would rather have my feet in the sand, as I am sure you would too.
Oh and I am a big fan of organic food, healthy living and I love to switch off (I can hear you saying it now “You picked the wrong career sista")…but believe me I am always searching for new ways to use tools and social media more productively so I CAN switch off.
I love to laugh, to paint, to create (I am a Disney-tragic and proud of it) and to be a little cheeky. If you follow my blog you will see that I keep it real and I am not afraid to make fun of myself. I hate the word guru, love to learn, I am fiercely loyal and I love to help people. That’s where I come in handy for you!
what fires me up?
A few things fire me up when it comes to social media marketing. I get excited about:
- the power of word of mouth and the magic that happens when your community shares your message.
- Giving massive value to help people. Period.
- Thinking differently. I don’t really like to think outside the box. I prefer to smash it completely.
- Visual content. Visual Social Media. Anything image-centric.
- Exceptional customer service and…well… just plain caring about people.
put simply, I want you to share your message with the world...
(and shhh don’t tell anyone but I love that I can help you get more traffic, exposure and results for your business while doing it!)