On a visual platform like Pinterest, you might think that it is hard to get your Pins to stand out and get noticed on the Newsfeed. It’s not. Not if you use this simple, clever strategy. It’s Visual Marketing Simplicity at its best!
Have you worked out what it is yet?
This strategy is so simple, yet it makes Pins Pop. It makes pins stand out amongst a sea of images on the newsfeed. It’s so simple, yet hardly anybody is doing it…yet!
Here it is:
Use Rounded Corners on Your Images
This image with rounded corners caught my eye in a sea of square-cornered pics…
That’s it. Simple, huh? Not Rocket Science, that’s for sure. Use Rounded Corners on your image, and it will stand out.
Why does a pin with rounded corners stand out?
Because our eyes quickly spot something different in a sea of the same thing. If repetition is broken by shape, colour or size, we tend to notice it. We are drawn to different.
Take a look at your Pinterest newsfeed. Most of the pins have square corners. If one lonely pin comes through with rounded corners, it will catch your eye.
I couldn’t find more examples, so I tried some shapes out. What catches your attention here? Round in a sea of Square….
But check this: I went searching for more examples to show you and they were hard to find! I have seen it work. I had tried it myself. But when I went to find examples to show you, I had to scroll for a very long time in order to find them. What does this tell you? It’s a great time to start using this strategy!
NOTE: I don’t profess that you go and start putting rounded corners on everything. But I am telling you, that if you put them on some of your pins…the ones that you really want to stand out…then they will definitely pop on Pinterest
And why not play with shapes? Anything with white space around the edges will give the illusion of different shapes. Take this following example. A circle stands out against square pins!
The pink circle stands out – it is smaller yet shows up more clearly in the newsfeed. Sometimes less is more!
Here is the original pin:
If you need a tool to help you create the images like the ones I have made here, then click here to read my post about PicMonkey. You will love this amazing free tool for producing original pins on Pinterest.
Your Turn. Try putting rounded corners on your next original pin. I would love to hear your feedback in the comments below. If you try this, don’t forget to leave a link to your Pin so I can check it out. I would love to find some more examples!
Donna Moritz is a Social Media Strategist and Visual Marketing Specialist – and founder of Socially Sorted, in Queensland, Australia. Donna loves to help small businesses and companies use visual social media strategies to get more reach, referrals and results for their business. She has been a contributing author for Entrepreneur.com, Social Fresh and Amy Porterfield and has been featured on Forbes and Yahoo Small Business. Connect with Donna on Google+ and other social media networks below.
