A Simple Way to Make Images Stand Out on Pinterest

On a visual platform like Pinterest, you might think that it is hard to get your Pins to stand out and get noticed on the Newsfeed. It’s not.  Not if you use this simple, clever strategy.  It’s Visual Marketing Simplicity at its best! 

Images | Pinterest | Stand Out | Rounded Corners
Have you worked out what it is yet?

This strategy is so simple, yet it makes Pins Pop.  It makes pins stand out amongst a sea of images on the newsfeed.  It’s so simple, yet hardly anybody is doing it…yet!

Here it is:

Use Rounded Corners on Your Images

Pinterest | Images | Stand Out
This image with rounded corners caught my eye in a sea of square-cornered pics…

That’s it. Simple, huh?  Not Rocket Science, that’s for sure.  Use Rounded Corners on your image, and it will stand out.

Why does a pin with rounded corners stand out?

Because our eyes quickly spot something different in a sea of the same thing.  If repetition is broken by shape, colour or size, we tend to notice it.  We are drawn to different.

Take a look at your Pinterest newsfeed.  Most of the pins have square corners.  If one lonely pin comes through with rounded corners, it will catch your eye.

Images | Pinterest | Images | Sample Image
I couldn’t find more examples, so I tried some shapes out. What catches your attention here? Round in a sea of Square….

But check this: I went searching for more examples to show you and they were hard to find!  I have seen it work. I had tried it myself. But when I went to find examples to show you, I had to scroll for a very long time in order to find them.  What does this tell you?  It’s a great time to start using this strategy!

NOTE:  I don’t profess that you go and start putting rounded corners on everything.  But I am telling you, that if you put them on some of your pins…the ones that you really want to stand out…then they will definitely pop on Pinterest

And why not play with shapes? Anything with white space around the edges will give the illusion of different shapes. Take this following example. A circle stands out against square pins!

Images | Pinterest | Shapes
The pink circle stands out – it is smaller yet shows up more clearly in the newsfeed. Sometimes less is more!

Here is the original pin:

Pinterest | Images | Visual Marketing |

If you need a tool to help you create the images like the ones I have made here, then click here to  read my post about PicMonkey. You will love this amazing free tool for producing original pins on Pinterest.

Your Turn.  Try putting rounded corners on your next original pin.  I would love to hear your feedback in the comments below. If you try this, don’t forget to leave a link to your Pin so I can check it out.  I would love to find some more examples!  

The following two tabs change content below.

Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015-2017. She helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
  • Meghan Ingram

    Very cool! Definitely going to try this with our clients’ Pinterest accounts. Thanks for the tip 🙂

    • Thanks Meghan – be sure to send me some examples, as I would love to feature them! I am writing some exciting ebooks and programs and any examples are welcome….a good chance to feature your clients. And besides, as I said above, there ain’t so many people doing it…yet! ha ha

  • Love it Donna! I have noticed this too and I really should use it a bit more. Off to start pinning 🙂

    • Oh that’s that you have noticed it Celina. I thought it would have picked up by now (it can be our little secret…for a while at least!). Happy Pinning! Send me a link (or attach below) if you have some success with it. I am collecting case studies for an upcoming product and ebook so you could get a plug!

  • Mel Rom

    Love rounded corners Donna! Great article and I also love PicMonkey thanks to you! Now, off to see the monkey!

  • You’re absolutely right, round corners do stand out.

    • Ha ha yes they do! Have fun using it! I think any shape on a white background would stand out on Pinterest! Thanks Jeanie!

  • Thanks, Donna, we really must try this! – Ian

    • Definitely Ian – it works well. Have fun with it!

  • FollowMeSticker

    Don’t be square! 🙂

    • ha ha love it. I could have said it in 3 words! Brilliant!

  • TravelGenee

    Hi Donna, round corners do work. Years ago were I worked we did some market research. Leaving some corners square add more variation. Fran

    • Oh great Fran – that sounds interesting! You will have to tell me more about it when I see you next! Hope you had a lovely Christmas! Happy New Year!

  • Stephanie Hamilton

    Thank you for your valuable information about PicMonkey! Wish I’d found this sooner as I am a photographer and writer and been trying to find someone to make pinnables for me, but I can now make them myself and have more control!! Thanks so much!!

    • Hi Stephanie – that really makes me happy to hear – so cool! I love your site! If you want to keep up with some great tips and tricks for using more tools like Picmonkey to drive traffic to your photography, then I just (like 5 minutes ago) released this new free tools list – you will LOVE them, and there is more to come if you are on the list re free trainings, so worth checking it out. Thanks again for your comment – I love the Monkey and you will see from the checklist that we are testing a new tool that is just as fun. So stay tuned! It’s a great one for photographers!

  • Stephanie Hamilton

    It was fab, thanks! I’ve made quite a few little pins already since reading your article, very fun!! Thanks re my site, I’ve just had it revamped a month ago and I LOVE it as people are now able to book one on one sessions with me via Skype and I never had that opportunity on my old site! Advancement and change are good! I just signed up for your free tips, how do I see the article you just mentioned? Thanks!!

    • Oh so sorry I forgot to add the link! I don’t usually link to many articles on my own comment section ha ha. Here it is: http://sociallysorted.com.au/top5imagetools – it is my top 5 tools for creating images that get shared and drive traffic (and some bonus strategies for how to use images effectively). Sorry that it is another “opt in” but any emails associated with this are not a double up of my “updates” but rather tips that are specifically about creating traffic-driving images (the stuff I get really excited about) and you can unsubscribe anytime of the tips don’t excite you!

      That’s great about the skype sessions. I love how we can see clients anywhere now! It’s so handy!

  • This is one of those, “Why didn’t I think of this?” moments. 🙂 Love it, will implement it, and so glad I found your blog.

    • ha ha that’s great, and have fun with it (and thanks for your kind words about my blog! I will be sure to write more great image tips for you!).

  • Pingback: 5 Tips for Pinterest Images | The Nimble Blog()

  • Ambika Choudhary Mahajan

    Hi Donna,
    Very simple and interesting tips. Infact, you have me wondering why I never thought of rounding the corners earlier?
    I am technically challenged and can just about resize images a bit using Photoshop. Have already sought help from my 17 year old son to teach me those ’rounded corners’.
    Once again, wonderful tips.
    Thanks a lot.

    • Thanks – I wrote this a while ago but I still think it is worth mixing it up …You can do it in Photoshop too – there is a tool in there that will allow you to round corners when you edit photos!