5 Top Instagram Accounts to Send You Down a Rabbit Hole of Visual Content

Are you looking for new Instagram accounts to follow?

Are you sick of seeing photos of the latest meal or selfie and want to change up your feed?  

Here are 5 Instagram Accounts to send you down the Rabbit Hole of Awesome Visual Content (and some takeaways to apply in your business).  WARNING:  Once you look at one image, you just won’t be able to stop..

5 Instagram Accounts to Send You Down a Rabbit Hole (of Awesome Visual Content)
Rabbit Hole by Shutterstock


When writing this post I knew there would be a risk. A risk to my time.

Because even though I looooove these top instagram accounts, I know that just taking a look at them will send me down the rabbit hole.

It’s a good rabbit hole in terms of seeing what is possible with instagram (and for entertainment purposes)… but I find it very hard to take a look at just one image.

Are you with me? Ready to jump in (the rabbit hole?).

Let’s do it!


#1  YoYoHa

Josh Hara aka YoYoHa had me scrolling through his images and straight down the Rabbit Hole when I first discovered his Instagram account. His posts caught my attention, and I am sure, now, yours too:

Featured Instagram Profile by YoYoHa - 5 Top Instagram Accounts to send you down the Rabbit Hole!
Josh Hara from YoYoHa tells his story with coffee cups!


Josh draws his life observations in cartoons on large coffee cups. It’s simple, fun, engaging and his talent is definitely attracting a huge following…

Too soon, Winter. #100CoffeeCups

A photo posted by Josh Hara (@yoyoha) on

A little coffee humour:

Coffee saves lives. Most notably the other lives in the room. #100CoffeeCups   A photo posted by Josh Hara (@yoyoha) on


And with his unique comics, the morning “coffee-strip” is now a “thing”…(if you are a follower of the podcast Serial you will get what this image is about, if not, well, that show is another Rabbit Hole that will hook you in, so be warned!).  

The Serial finale made one thing perfectly clear… #100CoffeeCups #Serial A photo posted by Josh Hara (@yoyoha) on


One thing is for sure, he definitely makes you think about life with his quirky, well-illustrated observations:

Oh, what feigned-interest webs we weave. #100CoffeeCups

A photo posted by Josh Hara (@yoyoha) on


Your Takeaways:   Find something that resonates and be consistent with it.  If you don’t have the creative ability to draw awesome illustrations on coffee cups, then maybe do something that you can do well.

Can you film video clips of you telling your fans a tip? Do you have a unique way of taking photos?  Could you take one of your products and make it the “hero” of your images (see #4)?

Whatever it is, having consistency can result in the type of Instagram profiles that attract fans to check out your images…regularly…and comment.

And Double tap. And tell their friends.


#2  Lauren Bath

5 Top Instagram Accounts to Send you down a Rabbit Hole of Visual Content
Lauren Bath is Australia’s First Professional Instagrammer!


I first met Lauren 2 years ago when we were both speaking at the Social Media Tourism Symposium. She told me she had just become the first “professional” full time Instagrammer in Australia after moving from a career as a chef into self-taught photographer and quickly finding a loyal following on Instagram.

It was a wise career choice. At the time Lauren had a massive following and was an early adopter (and early infleuncer).  Since that time, she has reached almost 370k followers.

Lauren not only works with some of the world’s biggest tourism organisations on visual campaigns, but she also recruits respected instagrammers and influencers to join her as part of her services.

There is no doubt that Lauren’s images will draw you down the rabbit hole, but the photos she features can teach us all a thing or two about what works on Instagram.

Lauren uses a lot of “leading” lines in her images … they lead you in… down the rabbit hole:


Lauren also posts a lot of images of cute animals because… well because cute animals. As Lauren says “There’s no getting past it, adorable animals get the likes”.

A photo posted by Lauren Bath (@laurenepbath) on


Sunrises and sunsets also bring the goods according to Lauren:


Ah-MAY-zing people shots…

A photo posted by Lauren Bath (@laurenepbath) on


Or in some cases, leading lines, bold colours, sunrise, and striking landscapes are all thrown into the mix!

A photo posted by Lauren Bath (@laurenepbath) on


Lauren may be a professional photographer but there is a lot to learn from her images that you can apply to your own instagram account.

Your Takeaways:  Even if you are posting images of your “life” around your business, your team or taking us on a behind-the-scenes-peek, there is a lot you can apply from Lauren’s skills to your own shots:

  • if you are out and about, capture the day at times when you know you will get a great shot – everyone loves a sunset or sunrise on Instagram.
  • Cute animals are loved. If you don’t have native animals in abundance, it’s amazing how the antics of a pet can catch attention (case in point my new kitten Kimba here and here and his antics in my home office).  Fun fact. He is currently attacking my foot while I type this post.
  • Keep an eye out for leading lines… you would be surprised where you can find them – anything in your environment that leads the eye in with lines is a “leading line”.  Use them to your advantage.
  • Use bright, bold colours in your shots. They are all around you, so use them when documenting the people and the life behind your business. Be bold and be bright!
  • Lauren posts just 1 or 2 great photos every day unless she is on location, then she may occasionally post more. She is a big advocate for posting quality shots. Just because you are not a professional photographer, doesn’t mean you can’t still be wary of picking your “better” content to post, especially as your Instagram following grows.


#3  Zach King (The Final Cut King)

5 Top Instagram Accounts to send you down a Rabbit Hole of Visual Content
Zach King inspires others to make special effects videos in 15 seconds.


If there ever was a King of the Rabbit Hole, Zach should be crowned with that title.  I have written about his profile before and you can listen to a great podcast interview with him Zach here.

Zach creates just-can’t-seem-to-stop-watching short videos that use cool special effects. Each one is about a simple daily life scenario, but they are super clever and engaging and will have you saying “I’ll just watch one more then I’ll get back to work”.

There is no other way to introduce Zach than by watching one of his short videos:


A video posted by Zach King (@finalcutking) on


…so that you can then just… watch… one…. more, then one more then… oops. Rabbit Hole!

Help!! My instagram feed is broken! Tag one friend that checks instagram way too much!

A video posted by Zach King (@finalcutking) on


The thing that I like about Zach is that he shares some of his best short videos on Vine and on Instagram but so cleverly drives traffic back to longer-form video content on his YouTube channel and ultimately his website, where he shares tutorials about how to create video special effects.

Your Takeaways:  You don’t have to be a video special effects “King” to create something awesome with short video on Instagram. See how engaging video can be on this platform?  Try these:

  • Give a short “snippet” or observation about life – either via a quick screen capture of you or filming something with a voice overlay.  What can you say to your audience that will help or inspire them in 15 seconds. There have been entire movie previews shown in 15 seconds, so I am sure you can come up with something!   Not sure how to edit? Start using a user friendly in-phone editing tool like Videohance.
  • Use your phone to give a quick behind the scenes tour – if you can’t fit it into 15 seconds, use a tool like Hyperlapse to speed up the video.
  • Are you unveiling something, unboxing something or revealing something cool? Film it and load it up to Instagram!


 #4  Frank Body

5 Top Instagram Accounts to Send You Down the Rabbit Hole (including Frank Body)
Frank Body have attracted a huge following in 12 months.

If you have ever heard of the term “sex sells” then the team at Frank Bod know how to leverage it.  The opening line on their website is “Hey Babe, Tell Me Where You’re From”.

Instantly, “Frank” is a person, a hot guy, not just a coffee body scrub. Using this persona, the Frank Body team have rounded up a HUGE following on Instagram, keeping a very consistent message from Frank about his coffee scrubs for their target market.

The fact that two of the founders have a copywriting company shines through in their ability to bring “Frank’s” voice through the entire company and especially on the Instagram account:


The Internet = pictures of babes holding things. #letsbefrank A photo posted by frank body (@frank_bod) on


They embrace the fact that Frank body scrub (which is made from coffee grounds and other scrummy natural products) makes you look dirty.. and play on that theme in a cheeky way.

A photo posted by frank body (@frank_bod) on


Let’s be Frank, there are shots of models, and fans in various stages of undress on the Instagram account.   Various body parts covered in Frank body scrub is a big part of this account, but then again it is a company that celebrates the naked body and the product itself does require you to be in your own skin to use it!

As the Frank_Bod Instagram account has grown, Fans have been actively encouraged to share their experience with Frank, so to speak.   User Generated content (images posted and tagged by fans) is a huge part of the profile on Instagram… and it’s not just the girls:

A photo posted by frank body (@frank_bod) on


Your Takeaways: 

  • Think about how you can create user generated content.  How can you encourage your fans to post images that are relevant to your profile – that you can then post or share to your account. What hashtag can you claim as a way of building community around those images?
  • Be cheeky – Instagram is a social media profile that allows you to have fun. So have fun with it!
  • Be consistent with your brand. Your product might not necessarily need to have a “persona” like Frank but it does have to have a personality!  What is your brand’s personality?  From the branding colours to key messages to the type of posts you want to put out, what are you wanting to showcase on Instagram?  Use Frank Body’s success as a great example of how you can be super-consistent with your message, and how a simple, consistent way of posting can really resonate with fans and help you to grow a big following.


#5  Rachel Ryle

5 Top Instagram Accounts to send you down a Rabbit Hole of Visual Content (featuring Rachel Ryle)

I keep posting about Rachel Ryle but when it comes to going down the Rabbit Hole, she takes the cake for me.

Whenever I catch one of her posts, minutes later I have watched a half-dozen. It is, literally a little like doing an “Alice in Wonderland” down this Rabbit Hole.

So… let’s let the visuals do the talking:


A video posted by Rachel Ryle (@rachelryle) on

Now I need a coffee!  And what about this quirky little ViewMaster piece:

A video posted by Rachel Ryle (@rachelryle) on

Your Takeaways: 

Ok, I admit it, most of us will never be as creative as Rachel, and I’m kinda glad she has the whole stop-motion-animation thing cornered!  But you can take some lessons from her creativity:

  • Short video works on Instagram (and on Facebook).  It catches attention and gets views.  Think about how you can use other mediums, not just face-to-camera to capture your message. Could you write something and film it or could you use a tool like Adobe Voice to create a short animated voice over?
  • What about trying “stop motion” yourself?  Check out this super cool stop motion video produced by the team at My Kids Time and shared on Facebook.  They are not “stop motion experts” but they had an idea and decided to capture it in video using simple tools available on an iphone, like Stop Motion Studio.   Can you use the tools around you (or the toys, like the team at My Kids Time) to create something that captures the attention of your fans?
5 Top Instagram Accounts to Send You Down a Rabbit Hole of Visual Content
Pin it for Later – Rabbit by Shutterstock


Hello? Are you there? Did you escape from the Rabbit Hole?  

If you have crawled your way out, I would love to hear what you think about these Instagram Accounts and what, if any, of the takeaways resonated with you. Please leave a comment below!  


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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, a Top 10 Social Media Blog Winner in 2015 & 2016, and winner of the 2014 Best Australian Blogs Competition (Business Category). Donna helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more traffic, shares and sales in their business. She is a contributor to Entrepreneur Online and Social Media Examiner and has been featured in Forbes, NBC, Yahoo, the Huffington Pos, Entrepreneur and Problogger.
  • Sue B. Zimmerman

    Love Love Love this post and of course ALL the #InstaAwesome Instagram accounts you featured!

    • Thanks Sue – I figured you would find it before I had a chance to give you a heads up haha. It took me muuuuuuch longer than it should have to write this… choosing Lauren’s photos is always way too hard, and same goes for all the others!

  • Sue B. Zimmerman

    I am speaking about Instagram in Texas Wednesday to a room full of people from Parks & Recreations and I am definitely going to give a shout out to Lauren 🙂

    • She would love that – her email is on her instagram accounta and she is very easy to work with and actually specialises in organising campaigns with influencers from all around the world no matter what the size of the project is. Have fun!

  • Nancy

    Donna ~ Yes, you succeeded in taking me down the rabbit hole. So much wonderfullness & talent I just experienced. Thanks for an informative post – Stay cool

  • DonnaGilliland

    Donna, thanks for taking me down a ‘rabbit hole’ with these incredible Instagram accounts. I am speaking to a group this month about Instagram and I can’t wait to show them your post and Instagram examples.

    The video creativity from these people is mind blowing.

    • Yes, mind blowing is true haha. It’s a rabbit hole of wonder, that’s for sure! Glad you enjoyed it!

  • Tan-Ja

    Thanks Donna! A great share – plenty to think about and absolutely loved them. Great picks!! 🙂

    • You’re welcome – glad you found it entertaining!.. and useful!

  • Krishna

    Funny! I was just reading about FRANK in my ad free Medibank magazine. Love the coffee cups. Manage to avoid going down this rabbit hole. Pinterest on the other hand….

    • You are a stronger woman than most haha. Yes Frank has done very well in a short period of time…brilliant branding. Love the simplicity (and cheekiness!).

  • Sandra Sonn

    Thanks for sharing! Some amazing discoveries there!

  • aaine

    National Geographic’s account is totally amazing as well – @natgeo

    • Yes for sure! That account is definitely one very big (and good) rabbit hole!

  • LeAndre

    Nearly perfect composition

  • Great stuff Donna. We’re running an Instagram workshop on the Gold Coast next week so will deffo be using some of those examples as Insta-inspiration!

  • hyderali

    Thanks Donna for sharing this awesome instagram accounts. Going to follow all of them now. The last two one were terrific.

    • Awesome – glad you liked them – I can’t just watch one of Rachel Ryle’s videos… too hard to stop watching!

  • I have just found you ….and LOVING going down the rabbit holes in your blogs! I LOVE Rachel Ryle, got stuck there!

    • hahaha yes she does that to you – her animations are amazing! Enjoy the rabbit holes!

  • Satish Pandey

    loved it.. Do read your blogs regularly… they are cool.. simply amazing informative!! 🙂

    • Thanks so much Satish – glad you liked it! and thanks for stopping by to say hi!

  • Nicole Desourdis

    How cool! All very differemt but all so interesting. Also goes to show how people that market all kinds of different ways can appeal to the same person. I am planning on following Rachel Ryle first, but will be following all of them…because I have hours to waste….right? 🙂

    • Awesome – glad you liked it Nicole (sorry I missed your message) – I hope you came out of the rabbit hole haha – Rachel Ryle is definitely addictive to watch. I usually onlys top by every now and then on her account as I just end up watching all of them haha

  • Awesome instagram accounts. As travel video blogger my favorite is the one of Lauren. Thanks for sharing Donna 🙂

    • Awesome Ursula – Lauren is a friend of mine and she is an amazing photographer (and a super nice person).

  • Very nice collection of accounts, all with great images, how did you find them, hours of browsing or a better and faster technique?

    • Thanks Dmitri – glad you liked it. I just keep an eye on accounts that I love and that I follow so when I can do a post, I can include them. So not hours, but definitely I spend a little time checking out new accounts! And some of these are old favourites!

      • Cool thanks, I wasn’t sure if you knew some technique that you cleverly created. Good old browsing.

  • Myxtiqueinc.com

    Cool post! Glad I read it. Our team can learn lots from this post. Thanks Donna.

    • I’m so glad you learned a lot from it! Have a great day!

  • Dyana Aives

    Great post Donna, I’m still learning so much and posts like this literally make me get out my notebook and jot little tips down that I can use later. Thanks!

    • Glad you liked it Dyana – have a great week!