5 Super Easy Tips for Instagram Engagement to Get the Party Started

Are you struggling to to get more Instagram Engagement? 

Would you love to not just get more eyeballs on your content but actually have people like and comment on your posts?  

In this post I share 5 Super Easy Tips for Instagram Engagement to Get the Party Started!  

5 Super Easy Tips for Instagram Engagement to Get the Party Started

If you are not getting the engagement you expected on Instagram, try some of these tips to jump start the party!

Remember that engagement is not just likes – you want to get comments too and when it comes to video.. a new metric is views.

So keep these in mind when thinking about engagement:  likes – comments – views.

So let’s jump in and take a look at 5 Super Easy Tips for Instagram Engagement:

5 Super Easy Tips for Instagram Engagement

1  Post motivating, inspiring content

There’s no denying that quotes and motivating content – whether about life or business – do well on Instagram.  Here are some examples of accounts that do this well, resulting in high instagram engagement:

Foundr Magazine has built a huge audience by posting consistently.

In Foundr’s own words:  “We have built our Instagram following through inspirational quotes, questions, and engaging content”.

 

 

Kim Garst does this well too on her Boom Social With Kim Garst account on Instagram.

Her entire feed is filled with motivational quotes and inspirational business advice:

 

2  Ask Questions and Involve your Fans

The key to Instagram engagement is asking fans to engage!  At the heart of it, we love to have a say, to contribute and to feel a part of something.

Stop and ask your fans to give their opinion, share their favourite thing, give their advice.

Engagement always goes up and it’s not just about numbers .. it’s about true connection.  It’s about a conversation (so don’t forget to reply!).

Give them an easy way to contribute – a short answer, quick response question. This post resulted in over 40 comments including responses… and not just between me and those that commented but between the commenters recommending podcasts to each other!


Alex Tooby from Insta with Alex does a great job of involving her fans.

She asks fans simple questions that they can easily reply to and get involved, like this one:

 

3 Reveal a little about yourself and your team

Instagram Engagement is about the people behind the business, so don’t just be a logo on Instagram.

People like to connect with people.  Yes, post quotes. Yes post tips, but stop and let your followers in. We are human and love human connection and one of the best ways to get that connection is to share you and the people behind your business.

Chocolate Johnny from Perfection Chocolates is a great example of this – he will show behind the scenes of is chocolate factory and store, but often shares images and video of himself and his team.

…often goofing off.. with chocolate:

 

 

If you are not a chocolatier you can still show your fun side, like the customer service team at Constant Contact:

Regram from our support team ? Support you with your @constantcontact account we will! #nationalstarwarsday #maythe4thbewithyou #ctctlife

A photo posted by Constant Contact ✉️ (@constantcontact) on

Show up and let people in on who the people are behind the business.. sales are just a byproduct.

4  Show the process or reveal an insider tip or a sneak peek!

Just like we feel like we want to know the people behind the business, we also like to feel like we have a backstage pass.

Think about how you can provide a sneak peek, a backstage pass or inside information.

I love how Martin Emdur (one of my favourite artists) shows her work in progress and isn’t afraid to poke fun at herself.  Fans and buyers love to see the process behind her amazing paintings!

 

It could be as simple as showing something you are working on so your followers feel like they are there with you!

Your followers like to feel like they are seeing something that nobody else gets to see. How can you give them a backstage pass?

 

5  Give a Shout Out

There’s one thing fans love talking about as much as themselves – it’s the people or pages or brands or profiles they love!

So… stop and give a shout out from time to time, or better still ask your fans to give a shout out about their fave people, pages, brands or profiles!

Sue B Zimmerman, the Instagram Expert does this well:

 

Boxed Wholesale also do a great job of giving Shoutouts to their fans and customers, and share their photos:

Here’s to all our supermoms (aka Boxed babes) who do it all! #nationalsuperheroday

A photo posted by @boxedwholesale on

 

That’s it – 5 Super Easy Tips for Instagram Engagement.

Of course there are dozens of ways you can increase engagement, but these will help you to get the party started!

Over to You

What engagement strategies work best for you and what new strategies will you try next?

How to get more Engagement on Instagram
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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015-2017. She helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.
  • Amy Woods

    What’s your view on all these automated tools people use? I’m always getting generic ‘great page’ etc comments clearly automated. Also, instant likes from the same accounts all the time. I don’t like it because it’s all so fake and impersonal. But is that the key to people having 10k+ followers? Should you just join them if you can’t beat them?!

    • Hi Amy, those spam accounts are really annoying aren’t they? It isn’t really about being popular though, no point having 10 000 fans if it is purely for show and there is no engagement and they are not valuable fans. Building organically is tough and takes time but is genuine. You could also consider hiring a VA to help you in this process of seeking out ideal accounts to attract.

      • Amy Woods

        Yes, you’re completely right. I am considering a VA – much rather spend my money on a VA than spammy automation and fake or not genuine followers. Like you said, rather have quality followers than chase a vanity metric of thousands of low quality followers!

    • Hi Amy – my view is DON”T ever use that tactic – it’s so obvious they are false engagement posts (and often appear very out of context and just odd) and I would also not respond to them. I respond to comments that are obvious, genuine comment.s Unfortunately the automated posts are a fact of life and they do happen – they can depend on the types of hashtags you use – take note if you have any spikes in the number of auto comments then re-assess your hashtags. For example popular hashtags like #smallbusiness tend to attract more of them. Also you can choose to unfollow or block people that obviously are doing lots of them – I don’t tend to bother though and the likes you can’t do much about either. But yes, hashtags do help the automated systems to find you so don’t just rely on popular hashtags – use some niche hashtags around small communities or more particular interest areas.

      • PS another thing to note is that those tools have been known to get a lot of accounts shut down as the follow/unfollow and auto-posting is against the terms of Instagram. I wish they would shut down more of them to be honest!

        • Amy Woods

          Thanks Donna! Really appreciate your advice. Yes I wish they would shut more of them down too. Same for people selling and buying fake followers (on Twitter and Facebook too). I just consider that to be like selling your soul to the devil to be honest 🙂 What surprises me is that some fairly big, well known people on Instagram clearly use these spammy automation tools. Same for all this ‘you follow me and I’ll follow you’ game – and it really is just a game.

          I want to follow people that I am genuinely interested in (I do that on my personal account of course, here I’m talking my online business), it does seem like to get followers you do need to follow lots of people in your niche – that is more honest because at least it’s not all automated but you might be drawn to follow someone just to shout out ‘hey, look at me, you might want to become a customer of mine one day’ as opposed to genuine interest. I really love social media, and it’s invaluable in business, but the thing I don’t like is the tactics, game playing and fake-ness!

          • Me neither… but the best we can all do is not take those tactics on and let people know we don’t approve of it. I think I feel a blog post coming on! haha and yes – keep following people you are genuinely interested in, comment on and like their photos and those that are a good fit will follow back for the right reasons. Organic is best…

  • Great tips as per usual, thanks Donna!

  • Great tips Donna! I’m just getting started with Instagram and this gave me some good ideas for engaging fans.

    • Glad you liked it – Instagram is a fun platform and picks up speed with followers and engagement – I find it much more engaging than Facebook.

  • These are terrific tips! Thanks for sharing.

    • Glad you found them useful! Thanks for stopping by!

  • Beverly Lizotte

    Hi! What an amazing tips to take note! My time was not wasted in reading this article. Thank you very much! It is indeed very helpful.

    • So glad to hear that – I totally want to make your time very well spent! thanks Beverly!

  • Charlie Wilson

    Nice post, thank you! And I want to ask you about special services and apps. I have a little business and want to promote it on instagram. I read a lot of tips and steps how to get more followers but I see it’s too slow and there’s no guarantees. I was recommended to use zen-promo (.com?) I checked it out and it looks good. It finds real followers and I can set a location to search. Handy tool. And it’s in terms of instagram rules. I think about it. And it’s better to blend app approach and “classical” approach. What do you think? Thanks

    • thanks but I don’t recommend any tool that “auto comments” on other profiles. In fact it drives me crazy. I wish Instagram would take down all auto-commenting tools – apart from the comments often being easy to pick as “bot” comments, they distract from real engagement comments, take up time and space on your feed, often look inappropriate on the post they are made on and they are against Instagram’s terms. So I’d recommend you run a mile from that.

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