5 Benefits from Blogging Regularly (or 14 Days to Blogging Challenge Enlightenment)

Just two weeks ago, I jumped in head first and joined the Ultimate Blog Challenge….with some egging on from fellow Bloggers here in Australia.  So far I am enjoying it, and…

5 Benefits from Blogging Regularly (Blog Challenge 2012)
Do you Blog Regularly?

…somewhere along the line I was talked into participating in not 1, but 2 Blog Challenges….what the?

Yes, not only did I enlist to write 31 posts in 31 days, but I also managed to get suckered into the visual beauty of Fat Mum Slim’s super-fun January Photo-A-Day Challenge using Instagram.  And now I find myself posting a blog post as well as a photo each day.  Macro and Micro Blogging all in the one day…every day this month.

Disclaimer: Aherm. I err, do, um, admit that I have not been totally up to date with the blog posts – I have missed a couple, but I intend to catch up (really!) and, well, at least I am blogging more than I was prior to January 1.  So, yes, there will be 62 blog posts in total.  31 using Instagram and 31 on my blog. Promise.

So, here are 5 Benefits from Blogging Regularly:

Creativity – There is one thing I have learned in the past two weeks – creativity breeds creativity.  I write a post, tweet, make a video, generate content, and the ideas just rush in…I have so many ideas for content now that I know that when this blog challenge is finished, I will not struggle to find inspiration for what to put out there…be it by writing, video or in pictures.

Traffic – even for a fledgling blog like mine, there has been no doubt that generating content breeds more traffic.  I have guest posted recently as well as posting regularly on my own blog in the past two weeks and it has generated a noticeable increase in traffic on my blog, on twitter and video views on youtube, as well as blog subscribers and downloads of my ebook.  Most noticeably has been an increase in traffic on my blog.  Unique Visitors and Page views for the two weeks of January have doubled compared to the whole of December, so I am on track for a 4x traffic increase in one month from blogging regularly.    It has very much cemented my view that blogging is the core of social media strategy.

Community – that traffic increase would not have arrived on my blog without a shift in community – regular blogging, engagement on other blogs and interaction via twitter and facebook has brought many new readers and commenters to my blog….and the same goes for the blogs I have been reading.  And the most important payoff has been the connection with other bloggers and content-creators, which has brought inspiration, ideas, encouragement and most of all feedback – knowing that the content you produced has helped someone else solve a problem or inspired them, makes me want to create more content on the next day, and the next….

Presence – it is not only my blog that has received a little dose of extra love and traffic, but also my profiles on Twitter, Facebook and YouTube.  By being present every day and producing content, I have been able to grow community across all platforms, organically, the way I like it.  And in creating that presence, I have also been more aware of where my readers and followers are hanging out – It has also shown me that readers/viewers/followers/fans will access content in the fashion that suits them most, so it is vital that I do not rely on one medium.  For me, my content will centre around blogging, but I will be sure to include a variety of blog posts (video posts, written, visual with photos), and linking them with other social media channels such as YouTube, Twitter, Facebook, Instagram and Pinterest – all are the places in which my target audience are hanging out.  and on that note…I am so interested to see where Instagram and Pinterest take us this year, as they are fast showing their worth as a micro-blogging platform.  Oh and I intend to blog about this very soon.

Motivation – doing a blog challenge has brought all of the above in one content-filled month so far.  And the payoff from being creative, getting more traffic, having a growing presence, and being part of a community (as well as watching my community grow) is Anticipation and Motivation. Motivation to write.  Motivation to produce content. Motivation to try new things. Anticipation of where it will take my business.

And, I can hazard a guess that at the end of the 4 weeks, I will be blogging more regularly than I was….quite a bit more regularly.

What about you? Are you participating in the January Blog Challenge, the January Photo-A-Day Instagram project, or have you made a commitment to blog regularly?  I would love to hear about the benefits you have noticed so far!

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, a Top 10 Social Media Blog Winner in 2015 & 2016, and winner of the 2014 Best Australian Blogs Competition (Business Category). Donna helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more traffic, shares and sales in their business. She is a contributor to Entrepreneur Online and Social Media Examiner and has been featured in Forbes, NBC, Yahoo, the Huffington Pos, Entrepreneur and Problogger.
  • Ooh… you are tempting me! I skipped the January challenge because I thought I was signing up for a 30 day writing challenge which somehow did not happen. I wanted to rewrite the pages of my website – as opposed to blogging. I know of another one starting tomorrow. I might just ask them if they’ll take writing instead of blogging.

    • Thanks Abigail – yes it is tempting! Maybe you can use the content on your website as blog posts if you repurpose it too (that way you are writing your content and sending out content to your readers) – I am sure that the info on your website would be of interest to them – worth considering! I would highly recommend even doing a couple of blog posts per week – you will be surprised at the changes mentioned above if you do. Good luck with it and happy writing!

  • Great post. Thanks. I am taking part in Fat Mum Slim’s ‘Photo a day challenge for January’ and loving it. I am trying to blog regularly which is definitely challenging but enjoyable. My posts seem to take forever to write so I need to just get on with them and hope that I will speed up with practice. Cheers.

    • Thanks Kirsten – I will be sure to follow you on instagram! I checked out some of your photos on your blog and they are great. I think I am finding that the trick with blogging is to write less or if you have a longer post, perhaps break it up into some smaller ones…and photos always help. Especially with lifestyle blogs like yours!

  • I love the 31 Day Blog Challenge. I am also a bit behind, but definitely doing way more than in 2012. And it is good for me and my blog.
    Hip hip hurray for taking on challenges 🙂

    • Absolutely Renee – I think the main thing is that everyone is giving blogging a go, and in most cases blogging a LOT more than usual. If we can even do that we are doing well! Keep it up!

  • Awesome, Donna! I love seeing others get those kind of results from blogging and the blot challenge. 🙂

    Community & creativity are my two favorites.

    • Thanks Michelle – and thanks for setting up such a great blog challenge. I can totally get that creativity would be one of your favourites….I love your creative ideas for blog posts. I will definitely be saving those for later inspiration! I will check in on how it all goes at the end of January!

  • Oops, meant “blog challenge.” 🙂

    • ha ha I will forgive you a typo…it has been a busy month lol

  • I’m also part of the blog challenge. It’s just that I don’t blog every day. I just post my blog every monday, wednesday and friday

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  • hi there, I haven’t tried any blog challenge, although, I blog in a consistent basis, I didn’t call it as a challenge since I haven’t familiar with the name itself until I have read posts with regards.

    blogging consistently really helps my Alexa dropped down, it went down to 2.8million as of to this day for 4 months old blog, my rank was 7 million when I get started.

    I am excited to call it officially as a 30 day challenge, I’ll be starting my challenge tomorrow.

    I am excited, your posts inspired me.

    thank you.

    • Awesome – and amazing you found this post – it’s one of my earliest posts, haha but i can safely say that Blog Challenges really helped my blog in the early days!

      • hi, just curious how long you’ve been blogging, nice to learn from an expert like you. thank u.will read more on your blog.

        • Hey Mary-Ann – I started in 2011 but it was actually notes on my Facebook page to start with haha then I finally started my blog mid 2011 but had barely any traffic for a few months – it was consistency and writing regularly that helped. Here are a couple of posts that will really help you as they are all the tips that helped me:
          http://sociallysorted.com.au/11-awesome-blogging-mantras/ and this next post too:
          http://sociallysorted.com.au/5-blogging-tips-pros-help-blog-take/
          This is ^^^ literally the advice from mentors so you can short cut it (at least a little – you still have to do the work but it can be fun if you do it right!).

          • ps 7 million to 2.8 million may still sound high but it is a HUGE drop – keep going!

          • and you should know that I (at best) post once per week – more will get you there faster but a lot can happen even with once per week!

  • I guess I just want to make sure people understand that they don’t have to feel bad if they can’t write posts. Writing is really hard!

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