3 Ways to Put a Firecracker Under Your Visual Content Creation #VisualChallenge

Do you want to ramp up your marketing with visual content?  Not sure where to start?  Which tools to use? 

If yes, then this post is for you.  

I show you 3 ways you can put a firecracker under your visual content creation (and be sure to check out #3 – it’s super fun!). 

3 Ways to Put a Firecracker Under Your Visual Content in 2016 #VisualChallenge
Image by Shutterstock


As you know, plenty of people are talking about the importance of visual content for social media marketing.

Articles like this one and this one make it very clear that images, short video and especially live streaming are a vital part of a visual strategy.

It’s just one of those things that brands and businesses need to embrace if they want to stand out with their marketing.

So how in the heck do you ramp up your visual content creation in the right way so you can get noticed and get results.. when there are so many options, platforms, image types and choices for how you plan, create and post visual content.

It’s overwhelming to say the least.

So I have 3 ways for you to start creating a visual content strategy that works.

Oh and stay tuned for #3 as it may just be the one strategy that helps you put a firecracker under your visual content – and your marketing in general!

Ready? Let’s jump in!


#1  Get Consistent (but do it this way).

I often talk about the importance of consistency, and how you should be consistent with posting visuals.

Twitter, Facebook, Instagram, Pinterest – whatever the platform, you need to make a decision about how often and where you will post – whether it is hourly, 3 times a day, daily or weekly.

But so many of us jump in, try to be consistent across more than one platform and fail. It’s because we forget to do this:

Focus your visual content efforts on 1 platform. Get it working well before moving to another.Click To Tweet

We try doing them all at once.  Not ideal.

I’ve tried focusing on being consistent on 2 or 3 platforms before, and what happens is often mediocre scheduling or posting that eventually drops away a little… or a lot.

I’m not saying to ignore all the other platforms. Far from it – keep posting where you have a presence.  What I AM saying is this:

Pick one platform and make it your primary focus – get systems and consistency in place on that platform so it’s easy and it begins to take you less hours each week to create, post and engage (not more) – Then and only then move on to another platform.

When you NAIL your visual content creation strategy, the planning, image creation and posting for that platform becomes much easier to manage.  That platform takes less of your time and frees you up to focus on another platform, where you can make your image strategy effective there too.

For example, in my business, we were not posting consistently on Instagram, Facebook or Twitter particularly well. So a year ago we pulled back to focus on the following platforms, one at a time as follows, in the following order:

  1.  Twitter – I knew that I was able to quickly establish a clear content and visual content strategy on Twitter. Now that we have a strategy, we have tweets posting almost hourly with loads of great content AND I am freed up to engage with people more. I use tools like Edgar and Agorapulse to manage my content, curate the content of others and schedule my tweets.
  2. Instagram – It may be surprising that I turned to Instagram, not Facebook next.  But, I knew that on Instagram we could get a consistent posting schedule established – one that would ultimately help me with Facebook.  We started posting 2-3 times daily on my @SociallySorted account with two benefits (1) those images have now built up a huge library that can be repurposed for Facebook and (2) Engagement on my Instagram images has gone up 3X.  Our “flow” for creating, sharing and engaging on Instagram is now working well, which has allowed us to focus back on:
  3. Facebook – we are establishing a combination of original images and shared content using tools like PostPlanner’s new Find – Plan – Post feature.  PostPlanner helps you to find great posts to share and inspiration for creating more visual content – which feeds back into the images we create for Twitter and Facebook.

And now that Twitter is featuring square-shaped images, the images we create for Instagram and Facebook get to be repurposed 3 ways!


#2  Batch your visuals (but do it this way).

I am always talking about how you should batch your visual content.  But it goes further than creating 10, 20, 30 images at once. There are 3 things we batch now:

  1. We batch plan our images (and edit between team members) – on a consistent day every week my content manager and I discuss content that will be created.  We have systems for recording ideas, and turning them into confirmed images to be created.
  2. We batch create our images – doing them in one group at a time, so we are set then to schedule ahead for a couple of weeks.
  3. We batch “repurpose” our images  – we regularly repurpose images for other platforms like Pinterest by changing size, topic, headings and we also regularly take images that have been posted to one platform, and reschedule them for another if they are suited to it. We tailor the description/copy and call to action as necessary – and do a batch of images at once.  Blocking your time like this saves you hours.

Batching is not just for creating images. Planning them, sharing them and repurposing them for other platforms can be batched too! Click To Tweet

Leading into next year – start creating your visual content creation system like this and you will find that it becomes easy and efficient. And you can do the same thing with curated content – it doesn’t just have to be content that you create yourself.  A mix is good!  


#3 Join our FREE #VisualChallenge

All this “strategy” talk may be giving you a headache but there is an easier way.  It’s our FREE #VisualChallenge – we now run this regularly via our Facebook Group and Instagram account.

The Visual Content Challenge 2016

The challenge is focused around tips, great tools, and some awesome PDF action planning sheets that you will get you started RIGHT NOW with creating and sharing visual content with a strategy. We send out exclusive tips and tools to subscribers so find out more here.


Why are we doing it this way? Because we have two phases of the challenge:

Ready to take your Visual Content Strategy (and Social Media Strategy overall) up a level? 

You’ll have a clear visual content strategy (armed with visuals, ready to go).

I could go on and on about the challenge, but to get the skinny on what it is, how it works and how you can join, check out this page.

When you join in on the #VisualChallenge you will

…create visual content you wouldn’t otherwise have created.

…get hands on experience with new tools, skills and strategies.

…attract more traffic to your blog or social media platforms.

We have had participants who were previously not on Instagram much, venturing over to double tap on an image, and using Instagram more consistently…. and prticipants sharing each other’s images and posts.

Participants of the program also learn to promote the right way on the right platform for them – using native visual content.

It will also give you new and unique ways to promote your business.

Here was one of the Daily Challenge Prompts from a previous round of the #VisualChallenge:

Visual Challenge Day 3 - Quote Yourself

When asked to quote themselves, participants found some innovative ways to do it, producing some awesome shareable images for their industry. Here is a great example from Amanda from Cooker and a Looker,  her blog with a food theme.

This was a perfect example for Amanda – she was able to create an original piece of content to “quote herself” while entertaining her audience (and making me hungry)



Jump in and come and play with us.  Join the #VisualChallenge. and put a firecracker under your visual content creation!

3 Ways to Put a FireCracker under Your Visual Content (and a Cool Visual Challenge for 2016!)

Over to You.

Are you participating? Thinking about it?  Joining us again? Let me know in the comments below!

Join the Visual Challenge in 2016 – it’s free! Pin for Later!

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Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, a Top 10 Social Media Blog Winner in 2015 & 2016, and winner of the 2014 Best Australian Blogs Competition (Business Category). Donna helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more traffic, shares and sales in their business. She is a contributor to Entrepreneur Online and Social Media Examiner and has been featured in Forbes, NBC, Yahoo, the Huffington Pos, Entrepreneur and Problogger.
  • thanks for the mention of our new Find-Plan-Post feature, Donna! You’re awesome! 🙂 (and merry Christmas!)

    • You are very welcome my friend – nice update!

  • Asja Svilans

    Gah! Fighting urge to want to ‘do it all’ is so hard…but it makes so much sense! I think the #visualcontentchallenge is going to help me focus and do it properly and make it habit. Here we go! Bring on 2016!

    • I hear you on that one Asja – there are so many platforms and ever-diminishing time, so more important than ever to have a strategy! I think you’ll love the #visualchallenge. Hope your 2016 is so much more awesome than 2016!

  • Well, its cool to learn about the #VisualChallenge. It sure would be a lot of fun to reassess ones visual creative skill. In 2016, I sure want to ramp up my image creation and I see that these tips can help me fulfill those desires.
    The tips on how to batch up images are pretty revealing!

    • Great to hear it is helpful to you Sunday – we’d love you to join in if you can, but regardless be sure to join our free Facebook Group if you haven’t already at http://www.facebook.com/groups/visualcontentcreators – it’s a fun, engaging group of people sharing visual content ideas and I am sure you will like it. Have a great week!

  • Cool one…

  • Helaina Berry

    Thanks for the tips Donna. I will surely put all of this in mind. Many will be enlightened by this post like me. Visual content marketing is rampantly used today due the demand of marketing strategies in promoting brands and companies. By these tips you have bestowed upon me, I will continue my dream of a better me.