Are you planning a webinar or live event? Preparing your message can be easy compared to the challenge of attracting the right audience to hear it.
So, where do you start with marketing the event online?
We asked the Pros and they shared 21 Visual Marketing Secrets for attracting a packed house to their live webinars and events. … plus we have put together a free “backstage pass” cheat sheet that takes you through 5 examples, step by step!..
When it comes to live webinars and events, one of the biggest mistakes we make is to spend so much time on the content, that we forget to market the event effectively.
It can be hard to come up with a marketing plan when your headspace is in content or sales or your product/program that you want to offer.
Which is why we asked the pros – they know what it is like to market a webinar or event effectively. And they know how important it is to have strategies planned out. Marketing your event at the last minute is stressful … ain’t nobody got time for that!
So let’s jump in and see what the Pros revealed about how to draw a packed house at your next live webinar or event (and be sure to stick around to the very end, as I have a super cool SlideShare for you, that you will LOVE)
21 Pro Tips for a Packed House at Your Webinar or Live Event using Visual Marketing
#1 Kim Garst – Boom Social
Create a variety of great graphics that are sized for the various social media platforms and share them on social in advance of the event. Make sure the graphics include the details of the event because sometimes viewers don’t check out the text, they only focus on the visuals. – Kim Garst.
It’s not just webinars that this works for – Kim’s promo images for #socialcents chat also contain the date and time of the event – so that it’s not necessary to read the extra description.
#2 Amy Porterfield – Social Media Strategist & Podcast (Online Marketing Made Easy Podcast)
Go for total content immersion around your webinar theme on your blog/podcast and social media sites, leading up to the event. Visually tease your fans with engaging quotes and tip images – they’ll read your blog, register for the webinar, and be primed to hear your message.the event because sometimes viewers don’t check out the text, they only focus on the visuals. – Amy Porterfield
Amy slowly builds up layers of content in a way gives so much valuable help before the webinar even arrives (and you can’t wait to watch the webinar and buy anything she has to sell, because her paid content is even better than her free content).
So here’s what “content immersion” might look like. Amy’s Webinars that Convert Program first launched in September 2015, and she created a detailed blog post about Webinar Myths to introduce the content topic of “webinars” to her audience on her blog and podcast:
And on social media her tweets and posts included “webinar” themed images with a call to action to register for her masterclass.
And of course Facebook Ads, Facebook banners, and images across all social media sites also drove webinar registrations. By the time Amy’s audience is shown an ad, they are already thinking about the topic she intends to teach in the webinar. It’s no surprise that her launches via webinar are hugely successful.
Want to know more about Amy’s visual content strategy? I’ve included one of her image strategies, step by step in this “Backstage Pass” Cheat Sheet:
#3 Sue B Zimmerman – The Instagram Expert
We love to use a photo holding a digital device such a phone a tablet or computer looking down at it … people will want to know what you are looking at and are more likely to read your description and Call to Action which takes them to a webinar or live event. – Sue B Zimmerman
Sue does this extremely well – take the following example. Don’t you just want to know what she is looking at?
So…I’m not supposed to say anything yet buttttt…I can’t help myself. ðŸ˜ We’ve have something highly requested and highly anticipated releasing THIS Friday. If you’ve been waiting for the right time to learn how to use Instagram to grow your business get ready!! That’s all I can say for now…my lips are sealed ðŸ™…ðŸ¼
#4 Amy Schmittauer – Founder, Savvy Sexy Social
When a new email subscriber joins my email list, I offer them a graphic on the “check your email” confirmation page that also lets them know about my next live training. They already trust me to join my list so why not offer the next most important thing at the same time?
Note: Amy knows her stuff when it comes to YouTube, Video blogging, personal branding and content marketing… so you might want to skip on over to her website and subscribe to her YouTube Channel.
#5 Peg Fitzpatrick – Author, The Art of Social Media
Create SlideShare presentations and embed into a blog post with links to resources.
Here’s an example of how Peg will embed a slide deck from SlideShare directly into her blog post:
#6 Rich Brooks – Director, Agents of Change
We get all of our speakers to create one minute videos talking about their presentations and how excited they are to be part of Agents of Change, then promote those videos through social media.
Here’s Marcus Sheridan introducing his keynote at Agents of Change:
Watch more speaker videos here – they are raw, share the excitement of the speakers and create great buzz before the event for Rich and his team.
#7 Azure Collier – Content Manager, Social media and Core Curriculum at Constant Contact
Give your audience a sneak preview of your webinar content by creating a checklist of the tips you share, images with interesting facts that you’ll cover in the webinar, or an infographic that includes some of the important stats and takeaways. When your audience sees the value you’re providing, they’ll be more likely to attend the event.
#8 Ian Cleary – Razor Social
My best tip is to split test the image sand use a UTM tracking code to see which drives more traffic and conversions. Images need to be tested!
#9 Phil Mershon – Director of Events, Social Media Examiner
Create custom graphics of our speakers that they will enjoy posting on their website and sharing on their social accounts.
As a speaker for Social Media Examiner, I can vouch for the return on investment in creating custom images for the speakers. The speakers LOVE to share images on their websites and social media. Creating different sized images, that suit both Twitter and Facebook makes it easy for speakers to share as well:
#10 Laney Galligan – Problogger Events Manager, Problogger
Create buzz on Instagram with a visual countdown of the number of weeks to the event, and focus on a different element/feature of the event each week.
2 weeks to go! Any of these look familiar? Hopefully they’ll help you find your tribe at #pbevent. #lanyardbling A photo posted by ProBlogger Training Event (@pbevent) on
There is one thing the Problogger team do well – it’s tease. They tease us about every aspect of the event until there is quite literally a frenzy of people (a) wanting to register and (b) waiting for the event to start.
#11 Zach Kitschke – Head of Communications, Canva
Develop a brand for your event. Keep the same visual style across all graphics in the lead up to build momentum and catch people’s attention.
#12 Vincent Ng – Co-founder of the Visual Social Media Marketing Conference
We use images of multiple speakers within one image to increase curiosity about an event and lure them to click. A viewer may not be familiar with one speaker, but may definitely know another one.
#13 Donna Moritz – Visual Content Strategist, Socially Sorted
Images on Twitter get 2X the retweets – Tweet images about your webinar content a few weeks ahead. Create quotes and tips about related content or ads for the webinar.
#14 Jeff Sieh – Podcast, Host at Manly Pinterest Tips
A cool trailer or video you tease on Facebook can make the world of difference on getting people to notice your webinar or event. Humor can really help you stand out! Don’t forget to repurpose your video as a shorter version you can share on Instagram or Twitter as well!
Branding Your Pins On Pinterest – Manly Monday Thanksgiving Special In this special Thanksgiving episode, I give some tips and examples by showcasing pins by top pinners @pegfitzpatrick, Ashley Faulkes, and @rebekahradice. Is your branding a consistent message that your audience will recognize? Check out these expert pinners Pinterest examples on how to do Pinterest right! Happy Thanksgiving everyone! A video posted by Jeff Sieh (@jeffsieh) on
Here is another example of a great video from Jeff that promotes a joint webinar he was doing. It grabs you instantly with powerful music and graphics and makes you want more!
Want to make videos, even if you have no idea how to make videos? I’ve included some tips (and awesome tools) that can help anyone create awesome short video, no matter how little you know about video. Grab my “Backstage Pass” Cheat Sheet here:
#15 Alisa Meredith, Producer/Co-Host of Superheroes of Marketing Podcast
For our podcast, we’ve moved to Blab.im to live stream our recordings. Allowing the audience to see us and feel a part of the show increases that connection and leads to subscribers.
#16 Phil Mershon, Director of Events, Social Media Examiner
Create custom quote graphics of your speakers.
(we all know that ORIGINAL quotes get shared like crazy, especially if it is the first time they have been published!).
#17 Melonie Dodaro, Top Dog Social Media
One of the ways that I continue to drive traffic to an evergreen webinar is to create a series of LinkedIn graphics/tips that I share via LinkedIn, Facebook, Twitter, Instagram and Google Plus. I then add this call to action at the bottom of each image: Want more tips like this? Check out my free webinar: “Cracking the LinkedIn Code” at LiCodeWebinar.com
Here’s an example of one of Melonie’s images:
#18 Kim Garst – Boom Social with Kim Garst
Use Facebook ads to advertise your event by retargeting those that have previously visited your site. This way, you know that people are more likely to attend and you keep your ad costs lower.
#19 Rich Brooks – Director, Agents of Change
We hire local videographers to capture our event. Now we have content for a digital pass as well as a highlight reel to attract next year’s attendees.
#20 Rebekah Radice, Global Brand Ambassador, Post Planner
As well as creating shareable images to promote Post Planner’s #ViralChat on Twitter, we create an infographic for each chat, and embed that into a detailed blog post featuring tweets from our guests and participants. It’s engaging, helpful and promotes the hashtag, URL and time of our weekly Twitter Chat.
Here’s an example of one of Post Planner’s blog posts containing the infographic:
#21 Amy Porterfield – Social Media Strategist & Podcast (Online Marketing Made Easy Podcast)
Video ads on Facebook are amazing for retargeting fans who visited your webinar landing page but didn’t opt in to your webinar. Videos provide a different way to get in front of people, re-engage, and invite them to come back. An added bonus is that you can create custom audiences from video views for future ad retargeting!
This post wouldn’t be the same without a slide deck, right? So we made one for you to refer back to the tips at any time. Check it out below:
Grab the Cheat Sheet
If you love these quick tips and want to go deeper, I’ve put together a cheat sheet outlining 5 of the strategies in detail. If you want to Skyrocket your Webinar or Live Event with Visual Content, then don’t miss my cheat sheet. We go deep into each strategy with step-by-step instructions so you can copy what the pros have done to fill their events!
Over to You
Do you hold live webinars, or any other type of event? Which strategy will you take action on (and remember – it’s not just webinars that this works for. You can use these tips to get more eyeballs on any of your content). Go get ’em!
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