10 Social Media and Business Tools I Can’t Live Without

Time is money they say. Social media can be a time-suck at the best of times. But what if you had access to social media and business tools and systems that not only save you time but bring you more traffic, shares and sales?

In this post I share 10 Social Media and Business Tools and Systems that were game changers for my business. All of these tools can optimize your business while literally shave hours off your week.

10 Social Media and Business Tools I Can't Live Without by Socially Sorted

I’ll say it. I suffer from overwhelm big-time some days.  And it always stems back to lack of time.

Without time, and without a system for using my time more effectively my business just doesn’t run.  It splutters and struggles and goes nowhere. Actually, that’s not completely true… it goes somewhere… around in circles.

I’ve shared a lot of Visual Content Creation tools with my community, but today I want to share these Social Media and Business Tools with you.  With these tools in place, my business has changed dramatically.

I would go so far as to say these tools are time-saving, freakin game-changers – in terms of driving traffic, shares and sales.  They changed everything.  And I would go bat-shizz crazy without them.

The best part? I started using most of these tools within the last two years.  That’s what I love about them.  They are game-changers. And they can change your game fast.

I won’t kid you.  I would hold on to for dear life if you tried to take these tools from me. In an embarrassing, crying out “nooooooooo” and stomping my feet kind of way.

Here they are:

 

10 Game-Changing Social Media and Business Tools

#1  V-Cita 

To start with a calendar tool might seem a little dull and boring but ….wowzers. Things changed when I started using this tool.  I wish (so much, oh man, so much) that I had this tool earlier in my business.

I used to do a lot of consulting and being able to schedule (and receive payment) for consultations without all the email and phone tag would have saved me hours.

10 Social Media and Business Tools I Can't Live Without - V-Cita
With V-Cita you will never get caught in a game of email scheduling tag again!

Excuse me while I go into a corner and grieve a few lost hours (days..?!!!!). But… you can take advantage of it now!

There are two ways I wish I had used “calendar tools” earlier.

  • They chunk (and protect) your time by syncing with your existing calendar
  • They reduce decision making and back-and-forth emails and phone calls re scheduling.

Revenue increased immediately when I used V-Cita to schedule client consults. Although I don’t do many consults any more, it was a game changer. Clients could book (and PAY) instantly for a skype consult, plus it syncs with Google Calendar to only show the times you have free.

Then, as your profile grows, check out Calendly to make it easy to schedule meetings, podcast interviews and more!  No more time wasting and focused time blocks = more revenue!

 

#2  Lead Pages

When I finally got serious about growing my list of subscribers, I was lucky to discover Lead Pages while it was still in Beta. I use it every week without fail!

 

The templates are super easy to use to create everything from lead magnets to webinar landing pages and replays, cheat sheets and sales pages.  I honestly don’t think I could build my subscriber community without it and wish I used it earlier!
10 Social Media and Business Tools I Can't Live Without - Lead Pages
Lead Pages is a tool worthy of any online business arsenal.
PS You no doubt have heard of Lead Pages but if you are sitting on the fence, then check it out here.  I don’t think I could do a lot of what I do in business without using this tool.  It’s like a wing-man.

 

#3  Ontraport and Send Pepper

Once you attract a new (awesome) subscriber you need to have them go somewhere so you can provide them with awesome content!  That place is a quality email marketing tool.  I use Ontraport.
10 Social Media and Business Tools I Can't Live Without - Ontraport
Use Ontraport to Systemize and Optimize Your Business.

 

Ontraport is not your beginner level entry email tool. And it’s not super cheap, starting at $297USD per month. But it’s the tool that has allowed e to systemize my business, create repeatable systems and automate a lot of tasks that previously took me ages.  (and stick with me as I have a cool option to get a piece of the Ontraport action for the price of a meal).

When I first started out, I used Aweber and it was great for a couple of years (I know Mailchimp is too).  But there comes a point where you need to switch from a list-based email system to a database email system.

This is where you can start getting savvy about segmenting your list, automating certain sequences, sending content to the right people, creating some amazing rules and sequences that pretty much let you look at your subscriber community in a whole new way (and serve them better with great content).

Ontraport allows me to:
  • attract subscribers
  • follow up
  • get paid (it has an inbuilt shopping cart!)
  • fulfil orders and provide customer service
  • host my online programs
  • track progress, generate reports etc.
  • create repeatable systems so I can do more of what works…easily!

and take a dang break from sitting at the computer!

Subscribers complete my free video training about visual content, receive follow up content and choose to join my program Create Traffic Driving Images – all via Ontraport (and without me having my hands “in my business” every day.

Again I don’t know how my business would operate without it.

It’s not the only robust email automation software available – there are others like Infusionsoft. I know many people who use one or both of them.

But the thing that I loved about Ontraport is the ease of use (it’s not complicated) and the fact that it includes so many things as standard that other systems don’t (like membership programs and shopping carts), and the stellar customer service. I have never had a problem that I couldn’t jump online and “chat” about.

The Send Pepper Alternative

Not ready for Ontraport BUT… you need a great starter email system?  If you are at the level of looking for a simpler, cheaper system, then I recommend you don’t just check out Aweber and Mailchimp. Check out SendPepper.
Why?  Because SendPepper is the younger kid-brother of Ontraport. Unlike some of the other entry level email tools, you get all the functionality of a database system using tags and sequences.
Why not start out with Send Pepper and then upgrade easily later to Ontraport – it saves all the hassle of migration and switching systems as you are already in the “skin” of Ontraport.  You can check out Send Pepper here and Ontraport here.

 

#4  Deadline Funnel

I can’t rave enough about evergreen products and systems for selling them.  There comes a point where you have to take your hands off the process of selling the program so you can focus on the content for your members!  Deadline Funnel is a tool that allowed me to do just that.

10 Social Media and Business Tools I Can't Live Without - Deadline Funnel
With Deadline funnel,

Deadline Funnel provides countdown timers that are automatically personalized to each visitor. It’s like they are in their own mini-launch.  Sales tripled when I installed this system, as the deadlines are real and the system works automagically.  While. On. Holidays.  You can use the timers on emails and webinars too, so it’s super versatile and works really well with Lead Pages!

#5  Wisestamp 

There’s one “marketing opportunity” I see many people skip – and that is their email signature.

Did you know that you can save time, by not updating multiple signatures across multiple products and emails? You just need to install Wisestamp.

10 Social Media and Business Tools I Can't Live Without - Wisestamp

Wisestamp allows you to:

  • Create a standard email signature that shows across all of your website email addresses.
  • add social network buttons
  • change out your signature to promote your latest book, blogpost, promotion, webinar and more!
  • Check out the Awesome/Pro plan to remove Wisestamp branding and to get unlimited signatures and more features.

Think about it. How many emails do you send every day. Are you promoting yourself as well as you could be? If not, check out WiseStamp!

 

#6  BuzzSumo 

BuzzSumo, put simply, enables you to see quickly what content works well and is getting shared the most in your industry.  Then… you do more of what works!
It also helps you to see who the major influencers are around an industry or topic – it’s this kind of insight that means that BuzzSumo is an integral part of my business.
10 Social Media and Business Tools I Can't Live Without - BuzzSumo
Enter your keywords “visual Content” and BuzzSumo displays the most shared articles
In my business, I use BuzzSumo for:
  • searching in keywords/phrases to see what has been popular on other blogs
  • find out who is producing the most shared content around a particular topic
  • find trending content to share around a particular topic (a new feature)
  • receive alerts around my name, business, content
  • the reports are fab!

 

 #7  AgoraPulse

There’s no better way to summarize what AgoraPulse means to my business. I’ll let you hear their tag line for that:

 

Never miss a tweet, message or comment.

 

10 Social Media and Business Tools I Can't Live Without - Agorapulse

AgoraPulse is a simple to use, affordable social media platform and I love it. I’ve used many platforms before like HootSuite and Sprout Social, but I have settled nicely into using AgoraPulse. The very reason I started using it was because I couldn’t keep up with mentions, tweets, and comments.  AgoraPulse has that covered.

 

Some of the features that I love about AgporaPulse include:
  • Management of all of my social media engagement in one place for Twitter, Facebook and Instagram
  • Super useful reports.
  • Run contests, quizzes and promotions
  • a focus on getting to “inbox” zero!  AgoraPulse’s inbox-like layout means it is easy to see what you still have to respond to.
  • easily find out who is engaging with your content and who your brand ambassadors are – AgoraPulse’s user profiles also allows you to quickly see who is an influencer.
  • work in teams – easily assign tweets and messages to team members to get stuff done!

If you are looking for a new take on social media management – check out a free trial on Agorapulse.

 

#8  Post Planner

Post Planner is a team member in my business.  It’s not only an awesome scheduling tool for Facebook and Twitter but it’s a tool that allows me to curate the best content I can possibly find for my audience.

 

10 Social Media and Business Tools I Can't Live Without - Post Planner

I mainly use Post Planner for Facebook and I love that Post Planner helps you to find proven content – either links or images.  And when I use Post Planner to schedule my content (and the content of others) I will routinely see a three-fold increase in reach and engagement.

 

Why? Because Post Planner allows me to easily find content that is performing well on someone else’s Facebook Page and then share it on my own (as it’s logical that it should perform well on my page too).

 

The part that I love most about Post Planner is their Viral Photo Tool.  I can search on any page and find the images that are shared the most over a period of time.

 

Post-Planner-Viral-Photo-Tool

 

Then I can choose to share those same images from my page.  Cool, hey?

Post Planner literally takes the guesswork out of sharing images as you can share images based on proven virality or popularity.Be sure to check it out and do a free trial here.

10 Social Media and Business Tools I Can't Live Without by Socially Sorted
Like this post? Pin it for later!

 

 #9  Tailwind

I love Tailwind right now for the simple reason that it shaves hours off my PInterest marketing.

 

10 Social Media and Business Tools I Can't Live Without - Tailwind

 

I’ll admit it. Before Tailwind, my Pinning was a little ad hoc – but now, with Tailwind, I can:
  • schedule my pins
  • schedule Repins (an awesome feature allowing me to share multiple pins from other accounts without doing a pin-bomb on the Pinterest feed.
  •  pin visual content from any website easily and quickly by using the Tailwind hover button.  It’s like having a little helper follow you around on the web. It’s everywhere!
  • get user-friendly analytics that provide a quick snapshot of my most repinned pins, my top repinners and new followers.
  • get reminders about optimizing certain Pinterest Boards. For example, if I have forgotten to assign a description or category to a board, Tailwind so graciously reminds me!
  • Tailwind keeps track of my domain pins (ie any visual content being shared from my website) so I can see organic sharing that is occurring. This provides valuable insights into what my blog readers are sharing from my blog, as well as insight into the type of content and visuals that resonates with them.

It’s like having a Pinterest marketing expert in your pocket.  Definitely audition Tailwind (there’s a free trial) for your social media tools collection.

 

#10  Canva

This is one tool I totally wish I had available 4 years ago when I started my business.

 

Canva is a DIY Design Tool that allows anyone (no matter how creative you are) to create great-looking visual content quickly and easily!

 

10 Social Media and Business Tools I Can't Live Without
Canva’s templates are amazing (everything from social media images to slide presentations). In terms of revenue it has not only saved me time and money to be able to quickly create visual content, but it has been a daily, integral part of growing my revenue.

 

The images, slide decks, infographics, and social media images I produce daily on Canva have been used for landing pages, online paid programs, webinars, sales funnel content and cheat sheet/free downloads as well as presentations for paid speaking. And of course I use them on social platforms.

 

HOT TIP:  If you are just starting out on Canva, consider doing their Design School Tutorials. They are super simple, short tutorials that you literally complete in Canva – it will have you creating professional looking visual content in no time!

 

And with Canva for work (allowing teams to better collaborate and do amazing things with Canva) and Canva Pro accounts (including additional features like the ability to resize images) it is going to be huge for my business and for yours!  You can sign up for early access here.  

 

10 Social Media and Business Tools I Can't Live Without - Canva for Work

 

What about you?

Have you used any of these tools?  Let me know if they are new, if you are already using and love them or if you have some awesome tools of your own to share!  Leave a comment below.

Learn how to create visual content that gets shared and drives traffic and sales.
Want to learn more about how to create visual content? Click here.

This post contains affiliate links. Please know that I only choose to share and recommend tools, programs and services that I use and benefit from (and love) in my business.  Because I want you to love them too. 

The following two tabs change content below.

Donna Moritz

Visual Social Media Strategist at Socially Sorted
Donna is the founder of Socially Sorted, a Top 10 Social Media Blog Winner in 2015 & 2016, and winner of the 2014 Best Australian Blogs Competition (Business Category). Donna helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more traffic, shares and sales in their business. She is a contributor to Entrepreneur Online and Social Media Examiner and has been featured in Forbes, NBC, Yahoo, the Huffington Pos, Entrepreneur and Problogger.
  • Ten tools to overwhelm my brain, until I start using them! I’ve heard of many, but right now I don’t use any – mainly because my blog isn’t my business right now. When I finally finish my Screen Free War and Peace ebook (not actually about war and peace, you understand), I’ll be back to work out a plan. Thanks for being such a generous teacher, Donna. x

    • Oooooh I WANT your Screen Free War and Peace e-book – we have had a screen free week or two lately for the kids and it was bliss (firstly when on holidays for 98% of the time other than plane flights and secondly due to a ban, but that’s another story haha. I honestly am trying to streamline my tools back as much as possible so these were the ones I use every day…some of them ticking over in the background on autopilot (my favourite type!) haha. PS Seriously, tell me when that ebook is finished!

  • Donna, thanks a TON for mentioning Agorapulse, you’ve made my day, my month, my year 🙂

    • haha no problems! Keep the awesome updates coming. It’s only going to get better!

  • Jenny

    Donna, thank you for this, because of you I am already using some of these tools or systems. I started on Sendpepper, over a year ago. I was originally using Aweber, but it was too complicated for me (!), I moved to Ontraport a couple of weeks ago, and am loving the rules. I also started using Deadline Funnel a couple of weeks ago, and now I have my system almost in place. The support for Deadline Funnel is excellent, and like you say, the support for Ontraport is excellent too. I actually heard about Sendpepper from Rebecca in Amy’s Profit Lab last year. I highly recommend Profit Lab. It clarified things for me and set me on a path. I got quality leads for as low as 14 cent from Facebook. The way Amy presents things is an example to everybody. I don’t know what I would do without Canva. I’ve been using it since I took your very first free training. I don’t know what I’d do without Lead Pages either, so I really must check out the rest of the tools in the list!

    • Hey Jenny! Great to hear from you – it sounds like things are going well and I am glad you have discovered the Ontraport/Deadline Funnel combination. I am definitely loving the shift to evergreen sales. Yes, Amy is amazing and you will LOVE what is happening with Profit Lab this year – it’s completely revamped, all the things you love but she is taking it to a whole other level! I can’t wait!

  • Good to see BuzzSumo in there. I might be biased cause it’s what I’ve used the most out of the 10… but I really think it’s a very good tool. I’d recommend it to anyone. Canva is also good. I’ll test and do my research on the other ones. Thanks Donna!

    • Yes I love BuzzSumo – definitely a tool that changes things! Hope you like some of the others too!

  • Thanks, Donna. I was getting ready to poke around in Canva, and wanted to make sure to do so through your site just in case it’s an affiliate link! None of my current graphics tools are quite right for me, so I’m hoping Canva will be The One.

    • haha thanks so much Lynn but it’s ok Canva doesn’t have an affiliate program (they do share purchases of images with designers though) – I just love their tool though, so go for it! It’s not photoshop but was never meant to be, so I think you will find it fun to use – and they are always making it better!

      • Very good article, Donna. In Canva are so many paid images and so small number of free images, but combining of Canva with google images search works perfect 🙂

        • Hi Eduard – I would HIGHLY recommend you don’t use Google Images – it is not a search engine and you could be using an image without permission and many people have been fined from stock photo companies for doing so. Glad you like Canva and yes they have both free and paid – I would definitely recommend using another stock photo library that has free images rather than Google images though – it’s the one place I would never go for images (would hate for you to get into a fight with a photographer or stock company :o)

          • Donna, this is only quick example. And in Google images is filter for “Labeled for reuse with modification” and “Labeled for reuse” images. You can use also many other sources like iconfinder, to use free images only and to combine many images to create your own.

          • Yes I know, but I still won’t touch Google images or recommend it as I know people who have also been stung with lawyer letters from those images too – just too risky unless you go to the source of each image – just my opinion though.

  • Nat

    Great list, I’m a new start-up and it can get confusing with soooo many things to choose from. I love that I can get great feedback from someone in the know…I’ll be having a closer look at a few of these.

    • Awesome Nat – glad I can help! These tools are all fabulous – you shouldn’t be disappointed (and remember you don’t have to use all of them at once or you will be overwhelmed – try one or two to start with!).

  • Awesome social media tools…

  • Hi Donna,

    thanks a lot for sharing this gem of a post!

    I was so happy when I read about the Deadline Funnel. I`ve been searching for such a solution for a long time 😉

    Thanks for providing massive value with your posts, Donna.

    You have a new fan 😉

    Have an awesome weekend.

    Best,

    Tor

    • Hey Tor – glad you liked it and yes Deadline Funnel is huge for me – we had coded something similar together but this is so much more seamless. You need to keep an eye on it but it’ definitely changes things and I use it for timers on my emails and on my launches and also my evergreen launches which tick away on autopilot – game changer for sure!

1.8K Shares